https://www.facebook.com/107830245125086/

Digital Marketing Bizz, Madina Plaza-Adjacent to Treat Bakers canal Road Fsd, Faisalabad (2026)

09/02/2022

𝐇𝐨𝐰 𝐓𝐨 𝐒𝐩𝐲 𝐨𝐧 𝐘𝐨𝐮𝐫 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫𝐬 𝐔𝐬𝐢𝐧𝐠 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 𝐋𝐢𝐛𝐫𝐚𝐫𝐲, 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞𝐥𝐲! 😈

First Let me tell you what Facebook Ads Library is?
👉 It's a free tool developed by Facebook to observe ads running on its platform.

How do I spy on competitors using it? 🤔
👉 You just type in a keyword or a brand name, hit search & you'll start seeing all the ads in that category but how to take it a notch up & use it effectively?

You're a Marketer or a Business Owner looking to leverage this, read on...
👉 Type in your competitor's brand name or niche keyword & hit enter.
👉 You'll see all the ads, active & inactive.
👉 Go to filters and filter out inactive ads & in the date, select those ads which have been running for more than 6 months.
👉 Ideally, ads running for so long indicate that they are giving results.
👉Observe those ads, take notes, see what's working, check out their landing page, etc.
👉Learn from it, create your own ad (don't copy!), and implement it.

You'll get a broad idea of what's working, which can save you some work but in the end, it gets down to your overall strategy which cannot be copied from winning ads.

Hope this helps 🙂

08/02/2022

𝗧𝗼𝗽 𝟱 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗳𝗼𝗿 𝗘-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲
𝟏. 𝐁𝐨𝐨𝐬𝐭 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐕𝐢𝐬𝐮𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧
Consumers have come to expect access to just about any kind of information at any time. Not only that, but they’ve become very visual. Using exceptional product visualization allows you to quickly and effortlessly show off your products so consumers can look at the details without necessarily having to read about them.
𝟮. 𝗔𝗱𝗱 𝗩𝗶𝗱𝗲𝗼
Although not all products require video, if you’ve got something to show off, show it in action. HubSpot reported that 81% of consumers say video provides confidence in making purchases. If you can show how well your product slices and dices, people will understand what it does and why they need it.
𝟯. 𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁
Cumbersome checkouts slow down purchases and lead to frustration. Just how many steps and pages do you actually need to get someone to pay? By making your check out simple, you will reduce cart abandonment by making transactions simpler for your customers.
If you can do it on one page, then that's all the better for your customers' shopping experience! If a single page is not possible, at least make it easier for customers to take a step back if they change their mind or make a mistake. Having a highly visible progress bar will help.
𝟰. 𝗠𝗮𝗻𝗮𝗴𝗲 𝗥𝗲𝘃𝗶𝗲𝘄𝘀 𝗙𝗿𝗼𝗺 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀
You can’t have a digital eCommerce marketing strategy without reviews. Reviews can also help people make purchase decisions, and they form trust between your business and your customers. Even if you get a few negative reviews, the proper response can turn an angry shopper into a satisfied customer and show other buyers that your business listens to feedback.
𝟱. 𝗧𝗲𝘀𝘁 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗘𝗹𝗲𝗺𝗲𝗻𝘁𝘀
You might think that eCommerce marketing only has to do with bringing people to your website. Sometimes, however, the way you design your site can scare off potential customers. Maybe the path to your online shopping cart isn’t clear, or a pop-up appears too often. You won’t know the answer until you test various elements of your eCommerce website. You can utilize tools like HotJar or Google Optimize, in conjunction with Google Analytics, to understand where users click on your site, which pages get the most traffic, and which elements make people abandon their carts.
Hope this helps 5 digital marketing strategies are helpful to those who want to increase their eCommerce store conversion.

07/02/2022

𝟑 𝐭𝐡𝐢𝐧𝐠𝐬 𝐲𝐨𝐮 𝐧𝐞𝐞𝐝 𝐛𝐞𝐟𝐨𝐫𝐞 𝐫𝐮𝐧𝐧𝐢𝐧𝐠 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐚𝐝𝐬 𝐢𝐧 𝟐𝟎𝟐𝟐:

➡️ 𝐀𝐧 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐞𝐝 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐨𝐫 𝐥𝐚𝐧𝐝𝐢𝐧𝐠 𝐩𝐚𝐠𝐞📄
This is just as *if not more* important as your ad campaign.
Don't send paid traffic to a broken funnel.

➡️ 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐦𝐚𝐧𝐚𝐠𝐞𝐫 💫
Make sure it's set up correctly with your pixel, domain verification,
catalog connected, with the right Page and Instagram account.

➡️ 𝐄𝐦𝐚𝐢𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 📩
It's getting harder on Facebook to remarket your website traffic,
so your email list is going to be your best friend this year.

➡️ Bonus: 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐚𝐝𝐬 𝐞𝐱𝐩𝐞𝐫𝐭 (𝐭𝐡𝐚𝐭'𝐬 𝐦𝐞 😌)
Good luck!

26/01/2022

🚩🚩𝐇𝐨𝐰 𝐭𝐨 𝐜𝐫𝐞𝐚𝐭𝐞 𝐚 𝐒𝐡𝐨𝐩𝐢𝐟𝐲 𝐋𝐚𝐧𝐝𝐢𝐧𝐠 𝐩𝐚𝐠𝐞 𝐭𝐡𝐚𝐭 𝐭𝐮𝐫𝐧𝐬 𝐢𝐜𝐞 𝐜𝐨𝐥𝐝 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐢𝐧𝐭𝐨 𝐡𝐮𝐧𝐠𝐫𝐲 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬

In this post, I'll be revealing 7 key components that are essential to creating a Shopify Landing Page that converts visitors into leads like crazy.

Let's start from the basics.

💡𝗪𝗵𝗮𝘁 𝗶𝘀 𝗮 𝗹𝗮𝗻𝗱𝗶𝗻𝗴 𝗽𝗮𝗴𝗲?

A landing page is a page on which your customer lands after clicking on a link in an email, or ad from Google, Facebook, etc.

💡𝗪𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗴𝗼𝗮𝗹 𝗼𝗳 𝗮 𝗹𝗮𝗻𝗱𝗶𝗻𝗴 𝗽𝗮𝗴𝗲?

The goal of a landing page is to get either leads, clicks, or sales. But there should be only one goal.

Your product determines the goal of your landing page. For example, if you are selling a high ticket item that requires more time from a customer to make a decision, your landing page goal can be email signups.

Similarly, if you are selling a low-value item and able to convert a visitor into a customer quickly, the Shopify landing pages should be built on Product Pages, or Collection pages, your landing page goal can be either Add To Cart event or Buy Now event.

🔥𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝐭𝐡𝐞 𝟕 𝐦𝐮𝐬𝐭-𝐡𝐚𝐯𝐞 𝐜𝐨𝐦𝐩𝐨𝐧𝐞𝐧𝐭𝐬 𝐟𝐨𝐫 𝐚 𝐥𝐚𝐧𝐝𝐢𝐧𝐠 𝐩𝐚𝐠𝐞 𝐭𝐡𝐚𝐭 𝐜𝐨𝐧𝐯𝐞𝐫𝐭𝐬

𝟭. 𝗨𝗦𝗣 (𝗨𝗻𝗶𝗾𝘂𝗲 𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝗽𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻)

The magic element of any product is the USP. This is the statement that defines why you are better than your competitors and the one benefit that makes your product stand out.

A USP should quickly answer the question “Why would someone choose you over your competitor”

𝟮. 𝗛𝗲𝗮𝗱𝗹𝗶𝗻𝗲 𝗮𝗻𝗱 𝗧𝗲𝘅𝘁

Make sure the Headline is big, bold, and easy to read. Just like the cover of a book.

It should be precise enough to tell customers what the landing page is about and interesting enough to grab people’s attention.

a. Use short sentences
b. Use bullet points
c. Mention benefits (not features)

𝟯. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗜𝗺𝗮𝗴𝗲𝘀

Research shows that images increase retention of the content to 65%. This is the only and enough reason for you to give your product images the utmost attention. Good product photos also set the tone of the entire brand as professional, innovative, and focused on details.

𝑁𝑜𝑡𝑒: 𝐴𝑙𝑤𝑎𝑦𝑠 𝑘𝑒𝑒𝑝 𝑦𝑜𝑢𝑟 𝑏𝑟𝑎𝑛𝑑 𝑡𝑜𝑛𝑒 𝑎𝑛𝑑 𝑣𝑜𝑖𝑐𝑒 𝑐𝑜𝑛𝑠𝑖𝑠𝑡𝑒𝑛𝑡. 𝑊𝑒'𝑙𝑙 𝑑𝑖𝑠𝑐𝑢𝑠𝑠 𝑡ℎ𝑎𝑡 𝑖𝑛 𝑢𝑝𝑐𝑜𝑚𝑖𝑛𝑔 𝑝𝑜𝑠𝑡𝑠.

a. Use High-resolution image
b. Use more than one image
c. Be mindful about image size

𝟰. 𝗦𝗰𝗮𝗿𝗰𝗶𝘁𝘆 𝗼𝗿 𝗨𝗿𝗴𝗲𝗻𝗰𝘆

Use a countdown timer or come up with your own unique ideas to create a sense of urgency. Show your stock levels to create scarcity. This makes people think that they need to act now or fear of missing out. It’s now or never.

𝟱. 𝗦𝘁𝗿𝗼𝗻𝗴 𝗖𝗮𝗹𝗹 𝘁𝗼 𝗔𝗰𝘁𝗶𝗼𝗻

Call to Action is the action you want your customer to perform for e.g [Buy now], [Subscribe now], or [Download your copy now]. This is nearly always missing from landing pages that I review for my clients.

Put a call to action under each section of your content on your page. Make it simple for them with a clear Call to Action. Don’t make them look around to download your free guide.

𝟲. 𝗦𝗼𝗰𝗶𝗮𝗹 𝗣𝗿𝗼𝗼𝗳

The basic human instinct is to follow the action of others. Social Proof builds trust and credibility and lowers the barrier of making purchases. It could be a tweet, review, or any comment to give the page credibility.

𝟳. 𝗗𝗲𝘀𝗶𝗴𝗻 𝗠𝗼𝗯𝗶𝗹𝗲 𝗳𝗿𝗶𝗲𝗻𝗱𝗹𝘆

Mobile web traffic always outperforms traditional desktop traffic, yet mobile conversions still lag behind desktop conversions. This is primarily due to Developers and designers not creating and optimizing their landing page for mobile.

Only 50% to 60% of all landing pages or any web pages that I review for my clients and see online are optimized for phones and tablets. By not keeping in mind your mobile customers, you are losing a big chunk of money.

🔥𝐓𝐲𝐩𝐞𝐬 𝐨𝐟 𝐋𝐚𝐧𝐝𝐢𝐧𝐠 𝐩𝐚𝐠𝐞𝐬

𝟭. 𝗦𝗽𝗹𝗮𝘀𝗵 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲𝘀

Splash pages are used to make an announcement or verify their age or location. For Shopify, It is usually used as a Coming Soon page.

I recommend you to use splash pages at the top of your MARKETING FUNNEL to plant a strong impression on users and set your brand tone.

Note: Marketing funnel is your user’s journey from the initial stages when someone learns about your brand to making a purchase.

𝟮. 𝗟𝗲𝗮𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲𝘀

Lead Generation is the process of getting a customer’s contact information in exchange for something valuable in return also called a lead magnet. It can be free shipping, a free sample, 50% off, or anything valuable.

Your lead magnet should make them think: “If they’re giving this away for free I can’t imagine how much value I’d get if I actually became a customer!”

Lead Generation Landing Pages are usually in the middle of the marketing funnel.

𝟯. 𝗦𝗮𝗹𝗲𝘀 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲

Just like any other sales page with a conversion goal, a sales landing page is built to convert ad traffic directly into customers hence these landing pages are harder to design and structure.

A sales page can be long or short depending on your product. But don't keep your sales page forcefully short just because people don’t read much. A customer interested in buying your product will read volumes about it, If it’s interesting and addresses his/her pain points

a. Use persuasive copy–Convey benefits, not features and Address Pain, not Problem
b. Show the product in action
c. Social Proof

𝟰. 𝗧𝗵𝗮𝗻𝗸 𝗬𝗼𝘂 𝗣𝗮𝗴𝗲

Thank you pages are where someone is redirected to after your customer finally made a purchase. Thank you pages are often overlooked, designed with only a boring “Thank You” line.

Thank you page has the power to either move a lead further down the funnel and increase the average order value. Here’s how:

a. Use the customer’s name to seem a little bit personal.
b. Discount – something like 20% off your next offer
c. “Share to Social” Buttons

🔥𝐀/𝐁 𝐓𝐞𝐬𝐭 𝐚𝐧𝐝 𝐂𝐡𝐨𝐨𝐬𝐞 𝐭𝐡𝐞 𝐖𝐢𝐧𝐧𝐞𝐫

Always do A/B testing for web pages and choose your winner that outperforms the rest.

Before you conduct an A/B test, you’ll need to make sure if your website gets enough traffic to generate statistically significant results. If your sample size is too small, you won’t be able to learn anything from your results since they won’t accurately reflect how a larger population is using your site.

For that, stay tuned for my next post on How to Generate Traffic

That’s all for today. Please do ask questions in the comments. I will be more than happy to answer.

21/01/2022

🚀𝐇𝐎𝐖 𝐓𝐎 𝐒𝐔𝐂𝐂𝐄𝐒𝐒𝐅𝐔𝐋𝐋𝐘 𝐔𝐒𝐄 𝐅𝐀𝐂𝐄𝐁𝐎𝐎𝐊 𝐀𝐃𝐒 𝐅𝐎𝐑 𝐘𝐎𝐔𝐑 𝐒𝐇𝐎𝐏𝐈𝐅𝐘 𝐒𝐓𝐎𝐑𝐄🚀

With so many dabbling in the same niche as you, you need to find ways to attract more customers to your Shopify store. One of the premier clusters of your target market is found on social media platforms.

Chief among these platforms is Facebook, a social medium that presents more than 2 billion pairs of eyeballs for you to present your wares to.

Additionally, the Facebook algorithm is very adept at identifying what the platform's users want and desire. Consequently, when you invest in Facebook ads, you increase the chances of your brand name and products reaching people who are interested in them.

♻️ 𝐇𝐎𝐖 𝐂𝐀𝐍 𝐘𝐎𝐔 𝐔𝐓𝐈𝐋𝐈𝐙𝐄 𝐅𝐀𝐂𝐄𝐁𝐎𝐎𝐊 𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆 𝐓𝐎 𝐁𝐎𝐎𝐒𝐓 𝐘𝐎𝐔𝐑 𝐒𝐇𝐎𝐏𝐈𝐅𝐘 𝐒𝐓𝐎𝐑𝐄? ♻️

Before you even get into the marketing aspect of running your Shopify store, you have already taken efforts to ensure that the traffic that comes to your store is impressed by the layout you have. On a budget, free Shopify themes come in handy.

However, you need more than an aesthetically pleasing online store to bring in customers. That might only be enough to keep them there longer. You have to actually go out and reel them in.

Facebook ads are one way to get your name out there and pique the interest of your target audience.

📣 𝐊𝐍𝐎𝐖 𝐖𝐇𝐀𝐓 𝐄𝐗𝐀𝐂𝐓𝐋𝐘 𝐘𝐎𝐔 𝐖𝐀𝐍𝐓 𝐅𝐑𝐎𝐌 𝐓𝐇𝐄 𝐀𝐃 𝐂𝐀𝐌𝐏𝐀𝐈𝐆𝐍 📣

Before you craft and launch a Facebook ad campaign for your store, you need to know the metrics that you’re going to measure. These metrics help you to keep track of your campaign’s performance.

Is it working? Are there aspects you should change? Knowing the key metrics ensures that you stay on top of your marketing campaign, monitoring to see if you’re getting any return on the investment you put in.

As a marketer, your main metric of interest is the number of leads captured. As you progress from the marketing funnel into the sales funnel, you start looking at the number of conversions. Together, these show you if you have a positive ROI.

When your ad campaign is up and running, these are some of the key metrics you should be keeping an eye on.

They Include:
📌 Impressions – the number of people viewing your ad.
📌 Click-through rate – the number of people who click on your ad compared to those who viewed it.
📌 Bounce rate – the number of people who click your ad, follow the link to your Shopify store but leave it as soon as they open it.
📌 Conversion rate – the number of people who follow your ad and go ahead to your store and buy something.

By defining what you deem acceptable from these metrics, you can go ahead and implement your ad strategy with the right expectations.

🐾 𝐔𝐓𝐈𝐋𝐈𝐙𝐄 𝐓𝐇𝐄 𝐏𝐎𝐖𝐄𝐑 𝐎𝐅 𝐅𝐀𝐂𝐄𝐁𝐎𝐎𝐊 𝐏𝐈𝐗𝐄𝐋🐾

One way to get value for funds you have spent on Facebook ad campaigns is by taking advantage of Facebook Pixel. This is a feature that the platform provides to online businesses that are using Facebook.

Pixel is a piece of code that you can place on your free Shopify themes. What this does is trigger cookies to track the online activity of your target audience concerning your ads and online store.

With this information, you gather a lot of insights that help you to craft ads that are better targeted at your desired audience. So, the audience that desires your products most will be more likely to see ads from your brand.

Furthermore, the pixel data – alongside dynamic ads – allows you to tweak your Facebook marketing strategy so that you target people who have already visited your site. This feature is so finetuned that you show specific ads to people who have bought a specific product.

Apart from those who have bought, pixel tracks data for various other customer activities on your Shopify store. For example, you can get data when customers:
📌 Add a product to cart
📌 Customize specific products
📌 View specific product pages
📌 Leave payment information
Overall, Facebook Pixel gives you an unprecedented ability to narrow down your target audience and show them exactly what you want.

☢️ 𝐓𝐀𝐊𝐄 𝐀𝐃𝐕𝐀𝐍𝐓𝐀𝐆𝐄 𝐎𝐅 𝐅𝐀𝐂𝐄𝐁𝐎𝐎𝐊 𝐀𝐔𝐃𝐈𝐄𝐍𝐂𝐄 𝐈𝐍𝐒𝐈𝐆𝐇𝐓𝐒 ☢️

When setting up your ad campaign, you need to know the make-up of your target market. And even then, you need to test to find out how the different characters respond to your Facebook ads.

Facebook helps you to select the exact buyer persona you’re looking for on the platform. Using Facebook Audience Insights.

This feature enables you to determine who sees your ad. You can target your ad to everyone on Facebook, only those connected to your business page or a custom audience whose parameters you’ve crafted.

With Audience Insights, you can target different ads to different groups of people depending on the goals you set for your online store. For example, you can target certain ads for people in a specific location or who speak a certain language.

🎥 𝐔𝐒𝐄 𝐇𝐈𝐆𝐇 𝐃𝐄𝐅𝐈𝐍𝐈𝐓𝐈𝐎𝐍 𝐏𝐇𝐎𝐓𝐎𝐒 𝐀𝐍𝐃 𝐕𝐈𝐃𝐄𝐎𝐒 📸

Half a billion people watch videos on Facebook every day. Additionally, more consumers on Facebook engage with branded videos compared to any other social media platform.

Because of this healthy appetite for video content, you need to provide the highest quality of graphic material so that your target market can engage with it over your competitors’ offerings.

If you have a sizeable budget, you can hire professional photographers for your photo and video needs. On the other hand, some phones have professional-grade cameras. If you don’t have funds to hire photographers, you can use your personal handset to take capture quality content.

With the right kind of graphic material, you’re poised to capture the attention of a sizeable number of your target audience.

💥 𝐓𝐎 𝐒𝐔𝐌 𝐈𝐓 𝐔𝐏 💥

Facebook marketing is a great way to push your Shopify store further up the line towards success. Before you can launch an ad campaign, you should list the values of the metrics that you want to achieve.

20/01/2022

🔰🔰🔰𝐓𝐫𝐚𝐟𝐟𝐢𝐜 𝐢𝐬 𝐧𝐨𝐭 𝐄𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠

If you cannot convert those visitors into customers.

You can get a million clicks or page sessions but ZERO conversions.

Let's clear it with a couple of examples:

► If you have worked with influencers, then you surely have experienced that majority of the time, there are no sales, no matter how huge the following is.

𝑷𝒊𝒏𝒈𝒆𝒅?

► You might have seen that many people are trying their luck on Linkedin; they have a good number of followers as well, but the engagement is trash.

They are confused that even with a huge following why they get no clients, no responses, no interactions.

𝑷𝒊𝒏𝒈𝒆𝒅 𝑨𝒈𝒂𝒊𝒏?

𝙒𝙝𝙖𝙩’𝙨 𝙩𝙝𝙚 𝙍𝙚𝙖𝙨𝙤𝙣?

In both cases, there is traffic, a lot of traffic where are they lacking?

It's the quality of the traffic, quality over quantity.

𝑸𝒖𝒂𝒍𝒊𝒕𝒚 = 𝒉𝒐𝒘 𝒍𝒂𝒔𝒆𝒓-𝒇𝒐𝒄𝒖𝒔𝒆𝒅 𝒕𝒉𝒆 𝒕𝒓𝒂𝒇𝒇𝒊𝒄 𝒊𝒔 𝒕𝒐𝒘𝒂𝒓𝒅𝒔 𝒚𝒐𝒖𝒓 𝒏𝒊𝒄𝒉𝒆.

You can have 3000 followers but more engagement than a person with 30000 followers.

𝙒𝙝𝙮?

The content you post or the value you provide is for a specific group of people with similar interests.

- Identify your target audience

A group of 100 laser-focused followers is better than 10000 diversified followers.

𝙒𝙝𝙖𝙩 𝘿𝙤 𝙔𝙤𝙪 𝙏𝙝𝙞𝙣𝙠?

This is why there is a very common saying in the sales industry:

“𝒊𝒇 𝒚𝒐𝒖 𝒔𝒆𝒍𝒍 𝒕𝒐 𝒆𝒗𝒆𝒓𝒚𝒐𝒏𝒆 𝒕𝒉𝒆𝒏 𝒚𝒐𝒖 𝒘𝒊𝒍𝒍 𝒆𝒏𝒅 𝒖𝒑 𝒔𝒆𝒍𝒍𝒊𝒏𝒈 𝒕𝒐 𝒏𝒐 𝒐𝒏𝒆”

17/01/2022

All great marketing campaigns are built on a strong 𝒇𝒐𝒖𝒏𝒅𝒂𝒕𝒊𝒐𝒏 𝒐𝒇 𝒔𝒐𝒍𝒊𝒅 𝒓𝒆𝒔𝒆𝒂𝒓𝒄𝒉.

Before you start crafting your copy, you first need to dive deep into three different areas.

1️⃣ Your prospect
2️⃣ Your competitors
3️⃣ Your product

✅You must get a deep insight into the world of your prospect.
What are their problems?
What are their pains?
What are their frustrations?
What emotions are they feeling?
What are their current beliefs?

✅ You also need to get familiar with your competitors.
How are they marketing their product?
What big idea are they leading with?
What angle are they coming from?
What hooks are they using to draw their own readers in?

✅ And you must peel back the layers of your product, too.
What are your product's main benefits?
What are the advantages of having those benefits?
What makes your product unique?

💠Once you have done your research and have a deeper understanding of all three of these areas, your copy will start to write itself.

✖️What other areas do you consider essential for research?✖️

16/01/2022

𝐖𝐡𝐲 𝐢𝐬 𝐦𝐨𝐧𝐞𝐲 𝐄𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠 𝐟𝐨𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐰𝐧𝐞𝐫𝐬?
𝐁𝐢𝐠𝐠𝐞𝐬𝐭 𝐥𝐞𝐬𝐬𝐨𝐧 𝐟𝐨𝐫 𝐞𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐰𝐧𝐞𝐫𝐬?
I have met e-commerce businesses owners recently whose business was relaid on Facebook ads only.
They were doing business operations and advertisements themselves and they were trying to scale their brand and one client's spending was 4 Cror (PKr) 2nd client’s spending was 50k (PKr) both did violation of Facebook and got banned permanently from Facebook. When they come to me they were in a big depression and said we were about a suicidal scenaio because our business was totally ruined and stop. We were at peak of sales and suddenly stopped.
𝗠𝗶𝘀𝘁𝗮𝗸𝗲𝘀 𝗮𝗿𝗲 𝗱𝗼𝗻𝗲 𝗯𝘆 𝘁𝗵𝗲𝗺:
Lessons for you.
They didn’t take their accounts to verify they were selling successfully then added illegal products by facebook just for the sake of quick profit margin and money.
Facebook keeps rejecting ad and business owners keep appealing and eventually permanently banned by facebook.
There are two lessons I want to share with every serious business owner who is on the scaling phase and still doing everything himself or herself.
You should have a big heart to divide the money among partnering up talent. Better is secure and safe big money rather than everything at stake.
𝐖𝐡𝐲 𝐡𝐢𝐫𝐞 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐳𝐞𝐝 𝐚𝐠𝐞𝐧𝐜𝐲 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐧𝐢𝐜𝐡𝐞?
Hire an agency that is specialized and handling multiple big brands they would definitely know all pros and cons of Facebook advertisement and they always keep backup of everything pixel, business manager, even verified warmed up old id.
2nd lesson is money is not everything in life if you got banned by fb it's not only the last solution every problem always has a solution just have a big heart ask Allah/God to make me for giving and helping others I have to be an opportunity creator and help others to earn money too. A lot of people I see they do have skill but unable to earn not even a kitchen money. Try to utilize them with you fit them adjust them take them in a business put your responsibilities on their arm.
You will have more free time then focus on important major things rather than minor tasks.
3rd lesson: don't try to be a jack of all trades. Become professional in one thing join hands with other professionals and have mutual growth with a win-win situation.
E-commerce has a lot of potential but only if done right.
It's not easy for beginners but once you build a system you become unbeatable and will make consistent big money
If you are in the scaling phase just book a call right now and discuss your all growth factors and boom!

15/01/2022

🔰🔰🔰 𝐒𝐄𝐋𝐋𝐈𝐍𝐆 𝐀 𝐁𝐎𝐓𝐓𝐋𝐄 𝐎𝐅 𝐖𝐀𝐓𝐄𝐑 𝐓𝐎 𝐒𝐎𝐌𝐄𝐎𝐍𝐄 "WHO?" | 𝐏𝐄𝐑𝐒𝐎𝐍𝐀 𝐕𝐒 𝐓𝐀𝐑𝐆𝐄𝐓 𝐀𝐔𝐃𝐈𝐄𝐍𝐂𝐄 📊📈

Selling a bottle of water to someone who...

◉ Who Isn't thirsty
◉ Who is thirsty but he/she want to buy a juice
_OR_
◉ Who prefers tap water

Doesn't mean water is low on demand or the water market is saturated.

Selling to the wrong person can cause a lot of frustration and negativity towards a product/service.

Many people have the product. They know How to sell.

But,

They have no idea about who to sell it.
Who is the persona you must be willing to put the effort into understanding.

✅ 𝐀𝐓𝐓𝐄𝐍𝐓𝐈𝐎𝐍 𝐇𝐄𝐑𝐄! 👇👇👇

😃 𝗪𝗵𝗼 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗸𝗻𝗼𝘄; "𝗛𝗼𝘄 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝗮 𝗰𝗹𝗶𝗲𝗻𝘁'𝘀 𝗽𝗲𝗿𝘀𝗼𝗻𝗮 𝗳𝗼𝗿 𝘄𝗶𝗻𝗻𝗶𝗻𝗴 𝗰𝗹𝗶𝗲𝗻𝘁 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵 𝗮𝗻𝗱/𝗼𝗿 𝗳𝗼𝗿 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝗽𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗲 𝗳𝗿𝗼𝗺 𝗰𝗼𝗹𝗱 𝗰𝗹𝗶𝗲𝗻𝘁𝘀/𝗰𝗮𝗹𝗹𝗶𝗻𝗴/𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵 ."?

(Type: "𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐞𝐝" in the comment section...Then I'll explain how you can create your clients personas for getting more freelance projects)

🙄 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐭𝐡𝐞 𝐦𝐞𝐚𝐧𝐢𝐧𝐠 𝐨𝐟 '𝑪𝑶𝑳𝑫 𝑪𝑳𝑰𝑬𝑵𝑻𝑺/𝑪𝑨𝑳𝑳𝑰𝑵𝑮'? 💼 📊

◉ Cold calling is a technique in which a salesperson/bottom liner contacts individuals who have not previously expressed interest in the offered products or services.

◉ Cold calling typically refers to solicitation by phone or telemarketing or digital marketing, but can also involve in-person visits, such as with door-to-door salespeople.

📌 Inspired by / Idea behind this post: (I forgot the name of person 🙆‍♂️🤦‍♂️... Will edit this post)

14/01/2022

✨Shopify📣

🔰SHOPIFY MISTAKES THAT MOST PEOPLE DO WHEN LAUNCHING IN INTERNATIONAL MARKET"
In this post I will be mentioning some key points which you can take care of before launching a store, so lets just discuss it step by step.

🔰Product Hunting- Do not just run after the problem solving products, you can look for some unique products too that even you will want to purchase for yourself. Saying this so I have seen people generating a much better revenue from these products & eventually building a brand around those products & then you can attain much more.

🔰Website Customization- People usually ask me that everything is perfect but still not getting sales & when I look their website it literally feels like a 2 year old kid has developed that website.

🔰Just keep this mind that YOUR WEBSITE IS THE FACE OF YOUR BRAND so just work on it as much as you can & if not then hire a professional who has a sense of customizing the website.

🔰This is my personal experience that whenever I have customized the website by taking every little point into consideration then the conversion of website has doubled.

🔰Sourcing- There are many options other than Oberlo, SourcinBox, CJ, Wiio etc. You can hunt for the suppliers in the market which you will going to target during advertisement. To hunt those suppliers you can search them on google & facebook groups too. Because getting the product is not a problem but delivering the product in less time & cost is the issue.

🔰Advertisement- Work with good budgets in hand because those days are really gone away where we used to spend 15-25 USD per day & used to get the sales. International Market has already gone saturated & competition is on its peak. What you can do is to work on your video ads that must be of high quality & per day spending budget should be more than 50 USD & sometimes even more when running conversion campaigns.

🔰Targeting Audience & Platform- Always identify the audience location of your hunted product. Do not just run after Facebook Ads, instead identify that the audience for that product is mostly sitting on which platform.

🔰Brand Building- Focus on building the brand, not just selling the stuff. Showing yourself just like a brand & then selling something attract the trusting factors of the customers. It is important because if your store is generating good revenues & you want to sell your store then you can have good amount from someone purchasing from you because he will not be just buying a store from you but instead he will be buying a brand from you.

🔰So just keep this points in mind, InshAllah in my next Shopify post I will be mentioning some points regarding website customization as WEBSITE IS A FACE OF YOUR BRAND.

13/01/2022

☣ Biggest problem with new shopify brand/business owner's.❗

🔰They would always ready to invest in Product inventory and Ad Spend but they would not ready to spend on attractive Content.
They alarmed by advertiser that facebook is going to reward only if you have solid hooked based content till than you have mature pixel.
if you unable to mature your pixel you would never be able to get sales as your competitor is getting consistent sales on same type of average content.

🔰And Business owner will argue that competitors are getting sales why we are not getting sales as my competitor is getting we have better quality of stuff/stock and content shoot is fine too but why we are not getting sales as our competitor is getting.

🔰They compare everything with competitor but they not compare age and maturity of pixel matters alot. Your pixel is new competitor pixel is old and they have lot of data now and they have stats to leverage their marketing and business decisions you need to mature your pixel with fully patience to get good sales in long run.
facebook love old businesses, old Business Manager. Old Id, more importantly old Pixel.

🔰So if you are new business owner i really really hard request you don't lost your money by plaining everything with your mindset without having content strategy. Listen to your advertisement agency they have worked with multiple clients and accounts they knew what is working how it is working take their complete suggestions/opinion onboard otherwise your business eventually gona die and you will blame your advertiser.

Digital Marketing Bizz

09/02/2022

08/02/2022

07/02/2022

26/01/2022

21/01/2022

20/01/2022

17/01/2022

16/01/2022

15/01/2022

14/01/2022

13/01/2022

Address

Telephone

Website

Alerts

Contact The Business

Shortcuts

Share

Category