19/08/2022
Do you know why most of people got stuck while running a successful ad on Amazon due to a lack of building the right strategy
⚡️⚡️ Running a PPC ad isn't a big game, the main Stunt is to make a strategy while running an ad ⚡️⚡️
𝐖𝐇𝐀𝐓 𝐀𝐑𝐄 𝐓𝐇𝐄 𝐊𝐄𝐘 𝐅𝐀𝐂𝐓𝐎𝐑𝐒 𝐓𝐇𝐀𝐓 𝐀𝐅𝐅𝐄𝐂𝐓 𝐑𝐀𝐍𝐊𝐈𝐍𝐆 𝐎𝐍 𝐀𝐌𝐀𝐙𝐎𝐍?
We believe that you can provide customers with the best possible shopping experience. In order to do so, we need to understand what drives consumers to make purchases on Amazon, as well as how they consider the information when making those purchases.
📊 𝐀𝐝𝐝 𝐭𝐨 𝐜𝐚𝐫𝐭
• Customers adding your items to their cart contributes to a boost in ranking as it demonstrates serious interest and buyer intent
📊 𝐏𝐚𝐠𝐞 𝐯𝐢𝐞𝐰𝐬 𝐛𝐲 𝐬𝐞𝐚𝐫𝐜𝐡 𝐭𝐞𝐫𝐦𝐬
• The more page views you have, the more likely you are to have sales
📌 𝐎𝐮𝐭𝐬𝐢𝐝𝐞 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 𝐚𝐧𝐝 𝐏𝐏𝐂
• Amazon Loves External Traffic and Favors the listing to get ranked faster
📊 𝐑𝐞𝐯𝐢𝐞𝐰𝐬
• More for future customers than for your rankings, but it does affect customer response
• You can be penalized for several short reviews, as this appears suspicious
• Remember, never cheat with reviews
📊 𝐒𝐭𝐨𝐜𝐤 𝐚𝐧𝐝 𝐈𝐧𝐯𝐞𝐧𝐭𝐨𝐫𝐲
• It’s recommended to have 30 days of inventory in stock at Amazon
• This can affect PPC and ranking
• Close your listing manually if you will be out of stock for more than
one week (don’t delete your listing, just close it)
• Do NOT raise the price instead in an attempt to keep the listing active but slow down sales to remain in stock; this will hurt your ranking much more than making your listing inactive
📊 You should always have the 𝐁𝐮𝐲 𝐁𝐨𝐱 and you may lose it if:
• Someone else is selling the same product on your listing
• You price your product too high
📌 Seller feedback score should remain above 98%
📌 Age of account
📌 𝐊𝐞𝐞𝐩 𝐲𝐨𝐮𝐫 𝐫𝐞𝐟𝐮𝐧𝐝 𝐫𝐚𝐭𝐞 𝐮𝐧𝐝𝐞𝐫 𝟓%
• If possible, include a product video within your listing
• Review rating ideally above 4.5 stars
•Every product listing has a Q&A section - add relevant product keywords to your answers for a small ranking boost
📊 𝐁𝐞𝐬𝐭𝐬𝐞𝐥𝐥𝐞𝐫 𝐛𝐚𝐝𝐠𝐞 𝐨𝐫 𝐀𝐦𝐚𝐳𝐨𝐧’𝐬 𝐂𝐡𝐨𝐢𝐜𝐞 𝐛𝐚𝐝𝐠𝐞 - based on subcategories and sales
• Amazon assigns this, increases conversion
• Amazon’s choice badge - this is based on criteria like review score, FBA availability, etc.
📊 IT’S NOT ALWAYS ABOUT THE LOWEST PRICE, IT’S ABOUT PERCEIVED VALUE
• Your price must be justified by your listing
• It should be abundantly clear why your product costs as much as it does
WE GROW YOUR AMAZON BUSINESS
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https://amzeagle.weeblysite.com/
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