17/03/2021
You are unique and so should your brand. Just like your physical attributes, personality traits, beliefs, values, abilities, choices you make in life and your evolution over time defines who you are, your business needs a brand identity too, that defines who you are as a brand, how you communicate your services and products and what you want people to feel when they interact with them.
Your brand identity is the collection of all tangible + intangible elements associated with your brand, from name, logo, font, color palette, style consistency, key messages, jingles, and taglines to business card design, company profile design, product packaging design, email design, website design, and even your social media graphics. If you have a strong and consistent brand identity across all the mediums, your audience will associate it with your product or service, and that identity is what builds the connection between you and your customers, builds customer loyalty, and determines how your customers will perceive your brand.
For instance, Nike’s iconic ‘swoosh’ logo, Apple’s iconic ‘bitten apple’, McDonald's ‘yellow arches’, OLX's tagline ‘bejh de’, Coca-Cola's iconic color combination of red and white paired with its typeface ‘TCCC unity’ Zameen.com’s stylized depiction of a green color house serving as a background for the letter ‘Z’ in white color can tell at a glance that the brand works in the real estate business. They are all part of these companies’ brand identities and have become synonymous with these brands – even though they don’t include these companies’ names. That’s how powerful your brand identity is when done right and executed consistently.
If you want to design a strong brand identity for your business that sets you apart from every other brand and makes it instantly recognizable to your customers, Emagic22.com has got you!
For details:
https://emagic22.com/ I +92 312 8146005 I [email protected]