26/07/2022
Pakistan is the 37th largest market for ecommerce with a revenue of US$6 billion in 2021, placing it ahead of Iran and behind Israel.
Revenues for ecommerce continue to increase. New markets are emerging, and existing markets also have the potential for further development. Global growth will continue over the next few years.
This will be propelled by East and Southeast Asia, with their expanding middle class and lagging offline shopping with an increase of 45%, the Pakistani ecommerce market contributed to the worldwide growth rate of 29% in 2021.
