02/10/2023
๐๐ฒ๐ฎ๐ฟ๐ป ๐๐ต๐ฒ ๐๐๐ป๐ฑ๐ฎ๐บ๐ฒ๐ป๐๐ฎ๐น๐ ๐ผ๐ณ ๐ฆ๐ฝ๐ผ๐ป๐๐ผ๐ฟ๐ฒ๐ฑ ๐๐ฑ๐๐
๐๐ฃ๐ฉ๐ง๐ค๐๐ช๐๐ฉ๐๐ค๐ฃ ๐ฉ๐ค ๐๐๐ง๐๐๐ฉ๐๐ฃ๐ ๐๐๐ฉ๐๐ค๐๐จ๐
Sponsored ads provide you with targeting methods that help you reach relevant customers at the right time. ๐ฏ
Sponsored ad campaigns also allow you to leverage automatic targeting campaign controls.
๐๐๐ฆ๐ ๐๐ฆ๐๐ฅ๐๐ฏ๐ ๐ก๐ฐ ๐ญ๐๐ข๐๐ฏ ๐ฎ๐๐ณ๐ ๐๐ฃ๐๐ถ๐ก ๐ก๐ฉ๐๐ด๐ ๐ก๐ข๐๐จ๐๐ต๐๐ฏ๐ ๐๐ฆ๐ก๐ฉ๐๐ฅ๐ ๐
๐ผ๐ช๐ฉ๐ค๐ข๐๐ฉ๐๐ ๐๐๐ง๐๐๐ฉ๐๐ฃ๐ (๐๐ฅ๐ค๐ฃ๐จ๐ค๐ง๐๐ ๐๐ง๐ค๐๐ช๐๐ฉ๐จ)๐ก
Automatic targeting is a great targeting method to reach potential customers, especially when you are new to online advertising or looking to expand your business.
There are 4 targeting options to refine how Amazon targets your ads to shopping queries and products:
โจClose match: Amazon may show your ad to shoppers who use search terms closely related to your products.
โจLoose match: Amazon may show your ad to shoppers who use search terms loosely related to your products.
โจSubstitutes: Amazon may show your ad to shoppers who view the detail pages of products similar to yours.
โจComplements: Amazon may show your ad to shoppers who view the detailed pages of products that complement your product.
๐พ๐๐ ๐ป๐ ๐ผ๐๐ ๐จ๐๐๐ ๐ป๐๐๐๐๐๐๐๐โ
๐If youโre looking for a source of keywords and ASINs to target.
๐If you are looking to expand your reach by leveraging Amazon insights.
๐If you advertise in countries where you are not familiar with the language.
๐๐๐ฃ๐ช๐๐ก ๐๐๐ง๐๐๐ฉ๐๐ฃ๐๐ก
Manual targeting gives you more control over where your ads appear. You can choose to target specific keywords, ASINs, or product categories.
You can also set your own bids for each target. Manual targeting is a good option for businesses that have a good understanding of their customers and the keywords they are likely to use.
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๐If you have a list of known keywords
๐If you want to reach shoppers browsing in certain product categories
๐If you want to reach shoppers looking for a specific price point, brand, or
customer review rating.
