28/05/2023
This journey has been special. Along the way, we broke more moulds than we can count.
Our paths crossed with the Sheikhoo Steel team purely by happenstance. A strong believer in the worth of our work, we're an ad agency that doesn't pitch for new projects; we believe our portfolio is our pitch. Imagine our joy when we discovered an unbelievably supportive team in Sheikhoo Steel who challenged the convention: 'you can't get clients if you don't pitch.' Mould broken. 'All clients are the same.' Mould shattered.
Though we're known as an ad firm specializing in animation, we leapt into a live-action production for this project. It wasn't new to us, as Madnest's team carries a legacy of over 600 live-action campaigns, some being the country's biggest productions. But the choice to tell this particular story through live-action gave us a new-yet-old rush. Mould, broken.
For 18 years, we'd aspired to work with Jami, but the stars never aligned. Until now. We imagined this concept with Jami, and as fate would have it, Jami was making a trip to Pakistan. We seized the moment, broke the 18-year streak, and brought Jami on board to help weave this special narrative. Mould, broken.
While breaking moulds, we also built strong bonds. With a client sent by destiny, with an incredible team, and during the journey of a truly special project. Without you all, this magic would have been a mere illusion.
A special tribute to Ali A Rizvi (What's Next Entertainment), who introduced our Founder & Chief Creative, Shaheryar Ghayas, to the world of advertising (and also Produced this commercial). Thanks to you, Ali, beautiful things continue to unfold.
Here's to creativity that stands the test of time and to many more successes together! 🎉
CREDITS
CLIENT: Sheikhoo Steel
Director Operations: Osman Aziz Anwar
GM Marketing: Muhammad Junaid Naveed
Manager Marketing:Sameer Khurram Parvez
Assistant Manager Marketing:Bilal Nasir
CREATIVE AGENCY: Madnest
Founder & Chief Creative: Shaheryar Ghayas
Associate Creative Director: Waqar Ghayas
Sr. Art Director:Khalid Nawaz
Jr. Art Director: Uzair Mehboob
PRODUCTION: What's Next Entertainment
Director: Jami
Chief Creative Producer: Ali A. Rizvi
Executive Producer: Ayesha Alavi
Producer: Ali Khan
Production Head: Syed Wajahat
Associate Director: Saima Saleem
Assistant Director: Jaffer Kazmi
2nd AD: Ashhad Rashid
DOP: Nabeel Jawaid Qureshi
Ronin: Meer Sultan
Gaffer: Anwar
Focus: Waqas
Art Director:
Set Team :
Wardrobe Stylist: Ifrah humaiyyu
Hair Stylist & Make Up: Nabila's
Getup Artist : Majid
Talent: Choclato
Locations: Sheikhu & Rizwan
Music & VO: Abbas Ali Khan
Sound Design & Sfx: Visualshop
Post Production: What's Next Entertainment
Grading: Arsalan
Offilne Editor: Arsalan
Online Editor: Wasim Malik
Post & Animation : Postistan
Photographer: Umair Raza
