07/05/2024
Here are some of the top social media marketing trends for 2023 :-
- UGC content and micro-influencers will become mainstream: Influencers with less than 10,000 followers can help drive brand awareness for businesses within a tighter financial budget.
- Short-form video content will dominate and TikTok will rule: TikTok's video success has influenced other platforms like YouTube and Meta, but TikTok remains the top dog.
- Livestream shopping and social commerce will step into the limelight: Social commerce, the use of social media platforms to sell products and services, is expected to hit $1.3 trillion in 2023.
- VR and AR will continue to grow: Companies like WhatsApp, Instagram, Snapchat and Google are utilizing AR more to increase their advertising revenue.
- Brands will turn their attention to social audio: Since Clubhouse launched in 2020, interest in social audio has been growing in the background.