09/09/2026
๐จ New Amazon ad type just launched: Full-Funnel campaigns.
Most sellers still run Sponsored Products, Sponsored Display, and Sponsored Video as three separate campaigns, guessing at how to split budget between them.
This new format runs all three together, as one engine, and handles the format mix, budget allocation, targeting, and bids automatically.
You bring 3 things: your ASINs, a $200/day minimum budget, and creative assets. That's it.
Here's the part sellers will get wrong early on: judging it after week one. This structure needs 60-90 days to show full incremental lift. Day 30 gives you early signals. Day 45 shows efficiency gains. Day 60-90 is where you see the real business impact.
Requirements
3 ASINs minimum are required though 6โ50 is recommended for best results.
Product quality bar:
4+ star rating
100+ reviews
Other requirements:
Registered brand owner on Amazon
Products listed on the US marketplace
Daily budget of at least $200/day (already set)
Creative assets - lifestyle images and headlines are required; video is recommended and can be generated from your product images if needed
What are your thoughts on this and how you are going to do that?
If you're weighing this for your brand and want a straight read on whether it's worth the spend, drop a comment or send me a message.
๐ฉ [email protected]
๐ฑ +44 7449 099049