31/08/2023
CTR stands for "Click-Through Rate." It's a metric commonly used in digital marketing and advertising to measure the effectiveness of an online ad or a link in generating clicks. CTR is calculated by dividing the number of clicks an ad or link receives by the number of times it's shown (impressions), and then multiplying by 100 to get a percentage.
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Mathematically, the formula for CTR is:
CTR = (Clicks / Impressions) * 100
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A higher CTR generally indicates that the ad or link is compelling and relevant to the audience, as more people click on it. It's an essential metric for advertisers because it helps them understand how well their ads are performing and whether they're capturing the attention of their target audience.
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