03/08/2026
The modern marketing stack has changed.
Here's the framework I'd build in 2026:
I've rebuilt my own marketing stack more times in the last 18 months than I have in the previous five years.
Not because the old tools stopped working.
Because the way people discover brands has changed.
We're no longer creating content for one destination.
The same piece of content now needs to perform across Google, ChatGPT, LinkedIn, YouTube, newsletters, communities, and countless other discovery channels.
That's changed how I think about marketing.
The best marketing teams aren't asking:
"What's the best AI tool?"
They're asking:
"Which capabilities do we need across our entire workflow?"
That's exactly why I built the framework below.
Instead of grouping tools by category, I mapped them to the six capabilities I believe every modern marketing team needs.
1. Measure & Win
You can't improve what you don't measure. Understand what's driving visibility, traffic, and growth before deciding what to optimise.
2. Strategy & Intelligence
Great marketing starts with understanding your audience. Research demand, identify opportunities, and make decisions based on insights - not assumptions.
3. Content Creation & Optimization
Publishing more content isn't enough. It needs to educate, be easy to discover, earn trust, and be worth referencing across both traditional and AI search.
4. Distribution & Engagement
Great content rarely wins on its own. Consistent distribution is what turns good marketing into sustainable growth.
5. Automation & Workflows
AI shouldn't create more tools to manage. It should remove repetitive work so your team can spend more time on strategy, creativity, and ex*****on.
6. Analytics & Reporting
Dashboards don't grow businesses. Better decisions do.
In two years, this graphic will probably look different.
Some of these tools will be gone.
New ones will take their place.
But I don't think the six capabilities will change.
That's the marketing stack I'd build around.
Which capability do you think most marketing teams still underestimate?
Let me know in the comments.
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Great marketing starts with the right mindset. Luckily, we have one.
Mindriser
