PPC Ads

PPC Ads As a Google Ads freelancer, I specialize in search, video, display, shopping campaigns, PMax & more.

07/12/2023

Responsive search ads best practices

✔ Provide 10 or more headlines.

✔ Provide three or more descriptions.

✔ Include at least three popular keywords in headlines.

✔ Make sure your headlines are unique and don't repeat the same or similar phrases.

✔ Use call-to-action words.

✔ Try using descriptions to highlight additional information about your product or service.

✔ Highlight unique selling points.

✔ Unpin, if possible.

✔ Assets can be shown in any order, so make sure they make sense individually or in combinations and don't violate policies or local law.

✔ It's recommended to have one responsive search ad per ad group with at least 'Good' or 'Excellent' Ad Strength. There's a limit of three enabled responsive search ads per ad group.

✔ If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1.

28/11/2023

𝗛𝗼𝘄 𝗕𝗲𝘀𝘁 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗦𝗰𝗼𝗿𝗲 𝗶𝗻 𝗚𝗼𝗼𝗴𝗹𝗲 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝘃𝗲 𝗦𝗲𝗮𝗿𝗰𝗵 𝗔𝗱𝘀:

Provide 10 or more headlines.👀

Provide three or more descriptions.👌

Include at least three popular keywords in headlines. ✨

Make sure your headlines are unique and don't repeat the same or similar phrases.
Use call-to-action words.😎

Try using descriptions to highlight additional information about your product or service.
Highlight unique selling points.👍

Unpin, if possible.🦝

Assets can be shown in any order, so make sure they make sense individually or in combinations and don't violate policies or local law.💪

Now your optimization score will be Good or Excellent .

26/06/2023

Google ads success is 30% setup, 70% optimization.

You set up the ad.

It gathers data.

You adjust.

The market shifts.

You have to adapt your campaigns.

And the cycle continues.

Never set and forget your ads.

Keep refining and adjusting if you want to see the best results.

24/06/2023

In Google Ads, there are several types of Cost-Per-Click (CPC) bidding strategies that advertisers :

1. 𝑀𝒶𝓃𝓊𝒶𝓁 𝒞𝒫𝒞: Advertisers set the maximum amount they're willing to pay for each click.

2. 𝒜𝓋𝑒𝓇𝒶𝑔𝑒 𝒞𝒫𝒞: The average cost per click across all clicks received.

3. 𝑒𝒞𝒫𝒞 (𝐸𝓃𝒽𝒶𝓃𝒸𝑒𝒹 𝒞𝒫𝒞): Automated bidding that adjusts manual bids based on conversion likelihood.

4. 𝒜𝒸𝓉𝓊𝒶𝓁 𝒞𝒫𝒞: The final amount paid for a click, which can be lower than the maximum bid.

5. 𝒞𝒫𝒞: The cost an advertiser pays for each click on their ad.

6. 𝑀𝒶𝓍 𝒞𝒫𝒞: The maximum bid set by the advertiser.

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