26/03/2026
A Decade Later, Rimula Returns with EXTRA DUM 💪
This isn’t just a campaign - it’s a movement.
Built on a powerful big idea, brought to life with a distinctive “Dum” mnemonic and our latest AI-driven asset, reinforcing Rimula’s superior strength where it matters most.
Brand: Shell
Shell Rimula Sr. Brand Manager: Muhammad Osama
Agency and Production House: Arkon x Ad-Mate
Director: Moizuddin
Executive Producer: Daniyal Khan
AI Specialist: Mehzam Mehdi
Music Producer: Ahsan Raza Naqvi
Scripting: Salman Raza
Lead Animator: Owais Ali
Animator: Usman Ali
Art Director: Sufyan Mustafa