14/10/2024
This is the most Underrated Metric in Facebook Ads!
Nowadays, I see that everyone is running behind ROAS and just ROAS.
-Not focusing on the Metrics that increase your Sales.
-Not focusing on the Metrics that maximize your ROI.
-Not focusing on the Metric that will Optimize your Ads in Long Run.
Yes, i am talking about Average Order Value (AOV).
You have to create a custom Formula in Facebook ads:
-Formula to Calculate AOV:
Total Revenue/Total Orders
This is the metric you must add to your Facebook Ads Metrics Column.
Drop a❤️if you like my content.
Let me handle your business marketing needs.