Globally businesses are now largely engaged in product developments, innovations, marketing, selling/ purchasing, business operations, human resource management and financial planning activities in guidance of customer driven approaches. Information technology not only has enriched and equipped businesses to execute remotely controlled profitable and cost effective value creation and capture proce
ss but also has provided access to customers and consumers to match their needs, wants and market offerings to satisfy their deprived feelings. Cost effective, in-time, accurate, relevant, and credible R&D findings and solutions are the backbone of effective marketing plans and considerable business feasibility. Marketing Journeys is a project of Hassan International Business Services - HIBS, established with the aim to engage in the fields of research, b2b marketing, HR training, paid surveys, sponsored events, professional online content writing, product reviews and more to count,
