DigiTech House

31/05/2019

LinkedIn Acquires Data Personalization Platform Drawbridge to Improve Ad Targeting.

LinkedIn has announced its pending acquisition of data analytics platform Drawbridge, which will provide new tools to help improve LinkedIn ad targeting.

28/05/2019

Twitter Experiments With Showing Users More Ads.

Twitter is displaying more sponsored posts in users' feeds in an experiment that tests how often ads are shown.

22/05/2019

Google Ads Offers New Recommendations to Improve Optimization Score.

Google Ads is making its optimization score even more useful by adding new recommendations to improve campaigns.

20/05/2019

15/05/2019

YouTube Tests New Tool to Automatically Generate 6-Second Ad Variants from Longer Videos.

YouTube is testing a new process that would use machine learning to automatically generate shorter video ad variants, based on longer creative,

11/05/2019

Facebook Makes Multiple Changes to Ad Policies for Financial Services.

Facebook is modifying its policies related to advertising blockchain, cryptocurrency, and financial products and services.

06/05/2019

Google Steps Up Its Content Game With New YouTube Series on SEO Myths.

Google is preparing to launch a new video series on SEO myths which is drastically different from its previous videos.