What are the opening hours?

Monday 09:00 - 05:00 Tuesday 09:00 - 05:00 Wednesday 09:00 - 05:00 Thursday 09:00 - 05:00 Friday 09:00 - 05:00 Saturday 09:00 - 03:00

That crazy marketing lab, IBA university City Campus, Karachi (2026)

Name: That crazy marketing lab
Address: IBA university City Campus, Karachi, PK
Telephone: +923122094069

With the most ruthlessly effective platform for rapidly scaling businesses on Planet earth

14/02/2022

Businees gathering with Muhammad Ahmed Bukhari

16/01/2022

𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐢𝐧 𝐏𝐚𝐤𝐢𝐬𝐭𝐚𝐧’𝐬 𝐄-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝐚𝐧𝐝 𝐢𝐭𝐬 𝐏𝐫𝐨𝐬 & 𝐂𝐨𝐧𝐬
PART 2
This post is a continuation of the previous post, for those who want to learn about Pakistan’s E-commerce platform

Account signup types:

1. Individual Seller Account: It is the easiest way to open a Daraz account, here Seller can easily open an account by just entering Cnic and bank account details after signup.

Pros:
- Easy Account creation
- It is not necessary to sell unique Product
- No need to launch a new product
- Easy product hunting
- Store decoration is not necessary
- Individual seller account can generate Kitchen income easily.

Cons:
- Ranking of the seller is temporary/ Unstable
- Continuous v**os required
- Other seller can easily steal your product (if the product is unique or New)
- In an individual seller account, sell becomes limited
- Individual account cannot build an asset for you
- Individual account cannot be Flipped

2. DARAZ DIGITAL ACCOUNT: Here you can sell digital goods like gift cards, gaming currency (PUBG UC), etc.

Pros:
-No need for inventory handling
-One-time product launch
-Instant Payment

Cons:
-No demand in Pakistan

3. DARAZ MALL ACCOUNT: This is what we call Micro Private label, which is a Brand itself and requires a trademark. Following steps are required to sign up Daraz mall

Step # 1
This step requires Company and TM formation

Step # 2
In this step, we sign up from the daraz seller center with a mobile number and email.

*NOTE: The Mobile number and email should be the same as written on TM.

Step # 3
Only TM application is required, then your account will be approved in a few days
Until you meet eligibility criteria you will sell products like an individual seller.

DMALL ELIGIBILITY CRITERIA
Below mentioned are the criteria for Dmall sellers:
- DarazMall Standard
- Seller Cancellation* < 1%
- 90% of the items are TTS within 1 biz day*
- QRR* < 2%
- 80% answered within 24hrs**
- IM RR > 80% answer rate
- IM RT > 80% answer rate within 2 Biz hours
+ store decoration
- Trademark in case of principal
- Distribution letter in case of distributor
- Brand Packaging

Pros:
- It is brand building on Daraz (Pakistan’s biggest E-commerce Platform)
- This is no less than Micro Pl in any other country on Amazon
- It can build an asset for you
- This is the only model on daraz where you can make 1 million/ month easily
- Daraz Mall is a flippable automated asset.
- You make storefront like any other famous brand and then Daraz it self run Fb Ads, Google Seo for your brand
- Daraz itself runs Push notifications for your brand promotion.

Cons:
-It takes 2 to 4 months to fulfill Daraz Mall Criteria, but still, there are loopholes available.

12/01/2022

-𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐢𝐧 𝐏𝐚𝐤𝐢𝐬𝐭𝐚𝐧’𝐬 𝐄-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝐚𝐧𝐝 𝐢𝐭𝐬 𝐏𝐫𝐨𝐬 & 𝐂𝐨𝐧𝐬

𝐏𝐀𝐑𝐓 𝟏:

Most people have these 2 questions in mind

1. What is the best practice to invest money in Pakistan’s E-commerce Market?

2. How to start an Ecommerce Business in Pakistan?

Before Starting any business regardless of its physical and Online in nature, we need to understand its dynamics, trends, pros & cons, stability, and the right selection of niche or business domain.

Due to the recent spike in the E-commerce business from the last 2 to 3 years, everyone is trying to do some kind of E-commerce business and just blindly following trends without getting any knowledge. Anything without complete knowledge is dangerous… in other words, you are just trying to play with fire and hoping that fire will not burn you.

WAIT WAIT…

I am not discouraging you to start your own E-commerce business. I am just saying that start your business with the proper knowledge; so that no VA or any person could make a fool of you.

Now the question arises, what options do we have in Pakistan for E- commerce?

Mainly we have Three option that is easily Available in Pakistan

𝐃𝐚𝐫𝐚𝐳
𝐖𝐡𝐢𝐭𝐞 𝐋𝐚𝐛𝐞𝐥
𝐋𝐨𝐜𝐚𝐥 𝐏𝐥

𝐖𝐡𝐚𝐭 𝐢𝐬 𝐃𝐚𝐫𝐚𝐳?

Daraz is the biggest online marketplace of Pakistan, it got
13.6M visitors last month.

We can make 4 types of accounts on Daraz from which seller can sell their products.

We Will explain the pros and cons of these 4 account signup types of Daraz in the next post

10/01/2022

“ 𝑊𝑖𝑙𝑙 𝑦𝑜𝑢 𝑏𝑒 𝑎𝑏𝑙𝑒 𝑡𝑜 𝑠𝑐𝑎𝑙𝑒 𝑜𝑢𝑟 𝑏𝑟𝑎𝑛𝑑 𝑐𝑜𝑛𝑠𝑖𝑠𝑡𝑒𝑛𝑡𝑙𝑦 𝑏𝑒𝑦𝑜𝑛𝑑 Rs100𝐾 𝑒𝑣𝑒𝑟𝑦 𝑚𝑜𝑛𝑡ℎ with single product?” - This is what the Client of this DARAZ MALL brand asked us when we onboarded them back in OCT.

Fast forward to November 2021, the brand has crossed a revenue of PKR 498,000/month.

In December it Crossed a revenue of PKR 14,36,000/month.

Here is what worked in our favour while working with this client!!!

𝟏. 𝐇𝐢𝐠𝐡𝐥𝐲 𝐃𝐚𝐭𝐚 𝐅𝐨𝐜𝐮𝐬𝐞𝐝: My team uses Pigma and Jarvis tool for automations + data analyses. Having a warm audience of 8 Million , knowing your data is half the battle won. Along with studying competitors' data we pick their weak points and use these to compete with them.

𝟐. 𝐒𝐮𝐩𝐞𝐫𝐛 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐨𝐟 𝐭𝐡𝐞 𝐛𝐫𝐚𝐧𝐝: A lot of founders face this issue...they don’t know their own brand; the weaknesses and strengths. This is also the first thing we check out of our ‘Onboarding Checklist’....BRAND CLARITY. If the founder understands the brand, all my team had to do was consult on the Enhanced Brand Content.

𝟑. 𝐖𝐢𝐥𝐥𝐢𝐧𝐠𝐧𝐞𝐬𝐬 𝐭𝐨 𝐬𝐜𝐚𝐥𝐞: More than anything, scaling through paid marketing is a mindset. I must laud the founding team over it. When they saw the influx of orders and a better result from Influencers, SEO, Fb Ads in the first month itself, they restructured major parts of their customer support, Product Packaging, maintaining the Store score to a 4.9+ ( currently at 4.9, understanding the limitations of paid marketing and working on backend to improve margins, cutting costs, raising funds to maintain cash flow. All of this is a major part of scaling and support the paid marketing process.

𝟒. 𝐓𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐓𝐞𝐚𝐦: Any sort of result is a culmination of two teams working towards a singular goal. Though we bring about the expertise in paid marketing, the brand brings about their expertise of customer understanding, brand messaging and hiring the right people at their end.

So here it is. Not a case study...but the REAL reason why this brand crossed PKR 1.4million/ month in revenue and the best part with ONE product

If you want to know how we boosted their sales with our Strategy comment below and I will post the exact strategy…

13/09/2020

In your Small Business Marketing: Don't talk at people, talk with them.

12/09/2020

What does great marketing mean to you?

Address

IBA University City Campus
Karachi

Opening Hours

Monday	09:00 - 05:00
Tuesday	09:00 - 05:00
Wednesday	09:00 - 05:00
Thursday	09:00 - 05:00
Friday	09:00 - 05:00
Saturday	09:00 - 03:00

Telephone

+923122094069

Website

https://bit.ly/thatcrazymarketinglab-IG

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