Established in 1993, USF Trade is the first Pakistani company is committed to innovation, quality and customer satisfaction and strives to deliver sustained value to customer/ client. The large number of countries in the world that have Market customer satisfaction index which is measured and tracked annually shows that customer satisfaction is crucial for companies. USF Consulting Group – Research Division conducts research for customer satisfaction simultaneously and independently in Pakistan. For companies, customer satisfaction index could be considered as the measurement for its brand performance in satisfying their customers. This satisfaction index could also be used to compare its performance with competitors'. Besides the satisfaction index per brand, the average satisfaction index for the industry can also be projected. Customers will be satisfied if the brand being used Provides good quality, Offered at the right price relative to the quality, Perceived to be the best among others, Fulfill their expectation in the future. These four mentioned parameter will be analyzed with Structural Equation Modeling (SEM) with loyalty level and so the Total Satisfaction Score/ TSSTM will be projected. The TSS will be the measurement in UCSITM ranking USF Customer Satisfaction Index (UCSI) is done nationally. UCSI involves 8400 respondents in 6 big cities (Karachi, Lahore, Rawalpindi, Peshawar, Queta and Hyderabad). 2400 respondents is allocated for each category.
