DDB on December 01, 2011 joined hands with Bulls Eye as its new partner in Pakistan. This new venture brought together the DDB Global advertising business and Bulls Eye's local advertising business under a new advertising agency BE DDB. According to Patrick Ehringer, President DDB Middle East & Africa, "this move was a signal of DDB's commitment to the Pakistani market as we look ahead to becoming
the most creative agency of the country". Najam Khawaja, Chairman DDB Gulf, Lebanon & Pakistan added "that this change was driven by our commitment to grow the DDB brand to a leadership position in Pakistan". BE DDB is part of DDB Middle East and Africa (MEA) region, reporting into Dubai and a proud member of DDB Worldwide, the 4th largest advertising agency network in the world. DDB Worldwide has 240 offices in 200 countries and is the most creative multinational network based on its record in international advertising award competitions. For more information about DDB Worldwide: www.ddb.com
