Greenstar Social Marketing

Greenstar Social Marketing The focal point of all Greenstar's efforts is "Sitara" – the Pakistani woman with a need for healthcare.

Greenstar Social Marketing (GSM) was established in 1991 as a social enterprise, to improve the sexual and reproductive health of people in the country by increasing choices and access to quality modern family planning methods and contraceptives. Greenstar works through the private sector and with the Government of Pakistan, to inform and empower people and improve access to quality, affordable health products and services. We work towards helping "Sitara" meet her health needs, and those of her family.

World Patient Safety Day 2026Safe care for life!On this World Patient Safety Day, we reaffirm our commitment to providin...
17/09/2026

World Patient Safety Day 2026

Safe care for life!

On this World Patient Safety Day, we reaffirm our commitment to providing safe, quality, and compassionate care for all.

People living with noncommunicable diseases often require continuous care—from prevention and early detection to diagnosis, treatment, and long-term management. Every step of this journey should be safe, respectful, and centered around the needs of the person.

At Greenstar Social Marketing, we believe that patients, families, communities, and health workers all have an important role to play in making healthcare safer.

Let’s work together to:
✅ Promote safer diagnosis and treatment
✅ Support medication safety
✅ Strengthen quality healthcare services
✅ Listen to patients and involve them in their care
✅ Build a culture of learning and continuous improvement

Because safe care is not just about treating illness—it is about protecting lives throughout the journey of care.

🧡 Safe care for life!

17/09/2026

𝐖𝐡𝐚𝐭 𝐜𝐚𝐧 𝐰𝐞 𝐝𝐨 𝐭𝐨 𝐢𝐦𝐩𝐫𝐨𝐯𝐞 𝐝𝐢𝐚𝐫𝐫𝐡𝐨𝐞𝐚 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐟𝐨𝐫 𝐜𝐡𝐢𝐥𝐝𝐫𝐞𝐧 𝐮𝐧𝐝𝐞𝐫 𝐟𝐢𝐯𝐞?

Hear from Dr. Ali Arshad, a young and passionate paediatrician, sharing his perspective during the Advocacy Seminar on “𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐔𝐬𝐞 𝐨𝐟 𝐙𝐢𝐧𝐜 𝐚𝐧𝐝 𝐋𝐨𝐰 𝐎𝐬𝐦𝐨𝐥𝐚𝐫𝐢𝐭𝐲 𝐎𝐑𝐒 (𝐋𝐨𝐎𝐑𝐒) 𝐢𝐧 𝐂𝐨𝐦𝐛𝐢𝐧𝐚𝐭𝐢𝐨𝐧 𝐭𝐨 𝐑𝐞𝐝𝐮𝐜𝐞 𝐃𝐢𝐚𝐫𝐫𝐡𝐨𝐞𝐚-𝐑𝐞𝐥𝐚𝐭𝐞𝐝 𝐌𝐨𝐫𝐭𝐚𝐥𝐢𝐭𝐲 𝐢𝐧 𝐂𝐡𝐢𝐥𝐝𝐫𝐞𝐧 𝐔𝐧𝐝𝐞𝐫 𝐅𝐢𝐯𝐞”.
His views highlight the importance of promoting the combined use of Zinc and LoORS and strengthening awareness and access to appropriate diarrhoea treatment at the community level.

Nutrition International

Do you think every pregnant woman should complete all 8 recommended antenatal care visits during pregnancy?Regular anten...
17/09/2026

Do you think every pregnant woman should complete all 8 recommended antenatal care visits during pregnancy?

Regular antenatal care helps monitor the health of both mother and baby, identify potential complications early, and provide timely care and guidance throughout pregnancy.

💙 Every visit matters. Every mother deserves the right care and support.

👇 What do you think? Comment “YES” or “NO” and share your thoughts!

Stay Connected with Greenstar Social Marketing Health Network! We’re excited to invite you to join the Greenstar Social ...
17/09/2026

Stay Connected with Greenstar Social Marketing Health Network!

We’re excited to invite you to join the Greenstar Social Marketing Health Network on WhatsApp—your trusted source for health awareness, useful information, and updates.

What will you receive?
✅ Maternal & child health information
✅ Family planning & reproductive health awareness
✅ Practical health tips
✅ Community health stories & success stories
✅ Updates on Greenstar programmes and campaigns
💚 Be informed. Be connected. Be part of a healthier community.

👉 Join our WhatsApp Channel today and stay updated!
Follow the Greenstar Health Network channel on WhatsApp: https://whatsapp.com/channel/0029VbDiNbLHwXbJsO7gEN07

Greenstar Social Marketing

Advocacy SeminarPromoting the Use of Zinc and Low Osmolarity ORS (LoORS) in Combination to Reduce Diarrhoea-Related Mort...
16/09/2026

Advocacy Seminar

Promoting the Use of Zinc and Low Osmolarity ORS (LoORS) in Combination to Reduce Diarrhoea-Related Mortality in Children Under Five

Greenstar Social Marketing (GSM) , in collaboration with Nutrition International (NI), hosted a Provincial Advocacy Seminar on promoting Zinc and Low Osmolarity ORS (LoORS) for childhood diarrhoea management in Lahore on Thursday, 10 September 2026.
The seminar brought together key stakeholders from the health and development sectors to strengthen advocacy for the uptake of the Zinc + LoORS in combination and its registration by DRAP as combi pack in Pakistan.

The event provided a platform for experts and stakeholders to discuss “Reducing Under-5 Diarrhoeal Burden in Pakistan: Evidence, Gaps and Solutions,” with participation from government, WHO, professional associations and development partners. Key participants included Mr. Shehzad Afzal, National Program Manager, Child Survival & Development, at Nutrition International; Dr. Alamgir Rao, Deputy Secretary, Technical, Department of Health & Population, Punjab; Dr. Jamshed Ahmed, Head of Office, WHO Punjab; Prof. Shahid Malik, President PMA, Punjab; Dr Ali Arshad Member PPA Punjab; Dr. Naeem Zafar, Senior Consultant Paediatrician and Dr. Umer Awan, Deputy Director, Health & Population Department.

Dr. Syed Azizur Rab (CEO, Greenstar Social Marketing), during his opening remarks, emphasized the importance of availability and uptake of the Zinc and LoORS combination pack, highlighting Greenstar’s commitment to this initiative in collaboration with Nutrition International, and expressed hope for continued collective support in advancing this life-saving intervention.
Greenstar is building momentum at national level through advocacy, stakeholder engagement and demand generation to strengthen the case for wider availability and uptake of Zinc and LoORS in combination, supporting efforts to improve diarrhoea management and reduce preventable deaths among children under five in Pakistan.
Shehzad Afzal Nutrition International Health & Population Department UNICEF Pakistan

16/09/2026

LEAVING NO WOMAN OR CHILD BEHIND
Every woman deserves access to essential healthcare. Every child deserves a healthy start in life.
Through our “Leaving No Woman or Child Behind” campaign, Greenstar Social Marketing is working to expand access to essential maternal and child healthcare for families who need it most.
From pregnancy and safe motherhood to newborn and child health, every contribution can help make a difference.
🤝 Your donation can help provide essential healthcare, support mothers, protect children, and reach underserved families.

Every mother deserves a safe pregnancy, and every baby deserves a healthy start.Regular antenatal care (ANC) visits help...
16/09/2026

Every mother deserves a safe pregnancy, and every baby deserves a healthy start.

Regular antenatal care (ANC) visits help monitor the health and development of both mother and baby, identify potential complications early, address nutritional needs, and provide essential guidance for a safe delivery.

🩺 A check-up today can help protect two lives tomorrow.

📢 Public Service Message by Greenstar Social Marketing

Attend your antenatal visits regularly. Follow your healthcare provider’s advice and seek care promptly if you experience any warning signs during pregnancy.

Strengthening Supportive Supervision for Better Family Planning Services in PunjabGreenstar-TCI teams conducted coordina...
14/09/2026

Strengthening Supportive Supervision for Better Family Planning Services in Punjab

Greenstar-TCI teams conducted coordination meetings with District Coordinators Health & Population Department and joint health facility visits in Faisalabad, Khanewal, and Multan, focusing on FP service delivery, targets and achievements, commodity availability, data reporting, and integration of FP with other health services.

Through supportive supervision, joint review, and need-based technical assistance, the teams identified key gaps including LARC target achievement and discussed practical strategies, mitigation measures, and on-the-job training needs to strengthen FP services and improve outcomes.

Challenge Initiative - TCI Bayer

👪

𝐋𝐄𝐀𝐕𝐈𝐍𝐆 𝐍𝐎 𝐖𝐎𝐌𝐀𝐍 𝐎𝐑 𝐂𝐇𝐈𝐋𝐃 𝐁𝐄𝐇𝐈𝐍𝐃𝑷𝒂𝒓𝒕𝒏𝒆𝒓𝒔 𝑩𝒆𝒉𝒊𝒏𝒅 𝒕𝒉𝒆 𝑰𝒎𝒑𝒂𝒄𝒕 🤝None of what we do at Greenstar Social Marketing would be po...
14/09/2026

𝐋𝐄𝐀𝐕𝐈𝐍𝐆 𝐍𝐎 𝐖𝐎𝐌𝐀𝐍 𝐎𝐑 𝐂𝐇𝐈𝐋𝐃 𝐁𝐄𝐇𝐈𝐍𝐃

𝑷𝒂𝒓𝒕𝒏𝒆𝒓𝒔 𝑩𝒆𝒉𝒊𝒏𝒅 𝒕𝒉𝒆 𝑰𝒎𝒑𝒂𝒄𝒕 🤝

None of what we do at Greenstar Social Marketing would be possible without the trust and support of our partners.

To our donors, allies, and supporters, thank you for believing in our mission and helping us make a difference, every step of the way.

Ministry of National Health Services, Regulations & Coordination Islamabad Health & Population Department Directorate General-Population Welfare, H&P Department Punjab

Address

8th Floor, Ocean Tower G-3, Block 9, Main Clifton Road
Karachi

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

Telephone

080011171

Website

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