http://www.ekasisenterprises.com/

Ekasis, Office # 12, 4th Floor, Gohar Center, Wahdat Road, Lahore (2026)

18/08/2025

𝐈𝐑𝐒 𝐓𝐢𝐠𝐡𝐭𝐞𝐧𝐬 𝐑𝐮𝐥𝐞𝐬 𝐟𝐨𝐫 𝐄-𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐒𝐞𝐥𝐥𝐞𝐫𝐬 𝐢𝐧 𝟐𝟎𝟐𝟓

If you’re selling on Amazon, Shopify, or other platforms, tax compliance just became critical. The IRS has made online sellers a top enforcement priority this year, using advanced data analytics and expanded 𝟭𝟬𝟵𝟵-𝗞 𝗿𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 to track underreported income.

𝐊𝐞𝐲 𝐮𝐩𝐝𝐚𝐭𝐞𝐬 𝐞𝐯𝐞𝐫𝐲 𝐀𝐦𝐚𝐳𝐨𝐧 𝐬𝐞𝐥𝐥𝐞𝐫 𝐬𝐡𝐨𝐮𝐥𝐝 𝐤𝐧𝐨𝐰:

- 𝟭𝟬𝟵𝟵-𝗞 𝗳𝗼𝗿𝗺𝘀 𝗻𝗼𝘄 𝗰𝗼𝘃𝗲𝗿 𝗺𝗼𝗿𝗲 𝘁𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗼𝗻𝘀 and may include refunds, fees, and canceled orders — not just net income.
- 𝗖𝗿𝗼𝘀𝘀-𝗰𝗵𝗲𝗰𝗸𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗽𝗮𝘆𝗺𝗲𝗻𝘁 𝗽𝗿𝗼𝗰𝗲𝘀𝘀𝗼𝗿𝘀 like PayPal, Stripe, and Venmo is increasing audit risk for inconsistent reporting.
- 𝗘𝘃𝗲𝗻 𝘀𝗺𝗮𝗹𝗹 𝘀𝗲𝗹𝗹𝗲𝗿𝘀 𝗮𝗿𝗲 𝗯𝗲𝗶𝗻𝗴 𝗳𝗹𝗮𝗴𝗴𝗲𝗱, especially if using multiple platforms or showing filing gaps.

𝐖𝐡𝐚𝐭 𝐲𝐨𝐮 𝐬𝐡𝐨𝐮𝐥𝐝 𝐝𝐨 𝐧𝐨𝐰:

1. Review 1099-K forms carefully and match them with actual sales records.
2. Keep detailed records of refunds, fees, and canceled transactions.
3. Report all income across platforms consistently.
4. Seek professional guidance if you’ve had filing inconsistencies.

𝘛𝘩𝘦 𝘐𝘙𝘚 𝘪𝘴 𝘴𝘪𝘨𝘯𝘢𝘭𝘪𝘯𝘨 𝘵𝘩𝘦 𝘦𝘯𝘥 𝘰𝘧 “𝘤𝘢𝘴𝘶𝘢𝘭” 𝘦-𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘦 𝘪𝘯𝘤𝘰𝘮𝘦. 𝘚𝘵𝘢𝘺𝘪𝘯𝘨 𝘤𝘰𝘮𝘱𝘭𝘪𝘢𝘯𝘵 𝘯𝘰𝘸 𝘮𝘦𝘢𝘯𝘴 𝘢𝘷𝘰𝘪𝘥𝘪𝘯𝘨 𝘢𝘶𝘥𝘪𝘵𝘴 𝘢𝘯𝘥 𝘤𝘰𝘴𝘵𝘭𝘺 𝘱𝘦𝘯𝘢𝘭𝘵𝘪𝘦𝘴 𝘭𝘢𝘵𝘦𝘳.

𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐧𝐨𝐰 𝐭𝐨 𝐛𝐨𝐨𝐬𝐭 𝐀𝐦𝐚𝐳𝐨𝐧 𝐬𝐚𝐥𝐞𝐬!
𝐕𝐢𝐬𝐢𝐭 𝐮𝐬: 𝐄𝐤𝐚𝐬𝐢𝐬𝐄𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞𝐬.𝐜𝐨𝐦
𝐎𝐟𝐟𝐢𝐜𝐞𝐬: 𝐉𝐞𝐝𝐝𝐚𝐡 +966 56 6457419 | 𝐋𝐚𝐡𝐨𝐫𝐞 +92 322 7875447

08/08/2025

𝐍𝐞𝐰 𝐓𝐚𝐫𝐢𝐟𝐟𝐬 𝐇𝐢𝐭 𝐀𝐦𝐚𝐳𝐨𝐧 𝐒𝐞𝐥𝐥𝐞𝐫𝐬: 𝐖𝐡𝐚𝐭 𝐘𝐨𝐮 𝐍𝐞𝐞𝐝 𝐭𝐨 𝐊𝐧𝐨𝐰

As of August 7, 2025, major tariff changes introduced by the Trump administration are now in effect, reshaping the cost landscape for Amazon sellers importing goods into the U.S.

𝐖𝐡𝐚𝐭’𝐬 𝐂𝐡𝐚𝐧𝐠𝐞𝐝:

- New tariffs range from 10% to 41%, applied to over 60 countries
- Tiered based on trade balances
- 10% for countries with a U.S. trade surplus
- 15% for minor deficits
- Up to 41% for large deficits or no trade deals
- Even the U.S. top 10 trading partners face a minimum of 15% tariffs
- Countries like Japan, UK, EU, Indonesia, and South Korea have specific negotiated rates still being finalized

𝐊𝐞𝐲 𝐈𝐦𝐩𝐚𝐜𝐭𝐬 𝐟𝐨𝐫 𝐀𝐦𝐚𝐳𝐨𝐧 𝐒𝐞𝐥𝐥𝐞𝐫𝐬:

- Product prices are increasing
- Supply chain reassessments and disruptions are underway
- Inventory delays as shipments are held or rerouted
- Goods shipped before August 7 can avoid tariffs if entered by October 5

𝟒𝟎% 𝐓𝐫𝐚𝐧𝐬𝐬𝐡𝐢𝐩𝐦𝐞𝐧𝐭 𝐏𝐞𝐧𝐚𝐥𝐭𝐲 𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐞𝐝:

Tariffs of 40% on goods assembled in third countries using components from another (e.g., China to Malaysia)

Designed to crack down on tariff circumvention practices

Sellers using Southeast Asian suppliers must reassess compliance risk

𝐂𝐨𝐦𝐢𝐧𝐠 𝐒𝐨𝐨𝐧 – 𝐀𝐧𝐨𝐭𝐡𝐞𝐫 𝐌𝐚𝐣𝐨𝐫 𝐒𝐡𝐢𝐟𝐭:
- Starting August 29, the de minimis exemption (duty-free entry for goods under $800) will be eliminated for all countries.

- All imports will now require customs declarations and duty payments, regardless of value

- Increased costs and paperwork for small parcel imports

- Major implications for DTC brands, dropshippers, and Amazon sellers sourcing overseas

𝘛𝘩𝘪𝘴 𝘪𝘴 𝘢 𝘮𝘢𝘫𝘰𝘳 𝘴𝘩𝘢𝘬𝘦𝘶𝘱 𝘧𝘰𝘳 𝘦-𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘦 𝘭𝘰𝘨𝘪𝘴𝘵𝘪𝘤𝘴 𝘢𝘯𝘥 𝘴𝘰𝘶𝘳𝘤𝘪𝘯𝘨. 𝘈𝘮𝘢𝘻𝘰𝘯 𝘴𝘦𝘭𝘭𝘦𝘳𝘴 𝘮𝘶𝘴𝘵 𝘢𝘥𝘢𝘱𝘵 𝘧𝘢𝘴𝘵 𝘵𝘰 𝘴𝘵𝘢𝘺 𝘤𝘰𝘮𝘱𝘦𝘵𝘪𝘵𝘪𝘷𝘦.

06/08/2025

𝐓𝐢𝐤𝐓𝐨𝐤 + 𝐀𝐦𝐚𝐳𝐨𝐧: 𝐀 𝐆𝐚𝐦𝐞-𝐂𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩 𝐟𝐨𝐫 𝐒𝐞𝐥𝐥𝐞𝐫𝐬

Amazon has made one of its boldest moves yet, partnering with TikTok to merge viral discovery with Prime’s trusted checkout.

With the new integration, 𝗧𝗶𝗸𝗧𝗼𝗸 𝗮𝗱𝘀 𝗻𝗼𝘄 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗕𝘂𝘆 𝘄𝗶𝘁𝗵 𝗣𝗿𝗶𝗺𝗲 directly inside the app, allowing customers to discover products and purchase them without ever leaving TikTok.

𝐖𝐡𝐲 𝐭𝐡𝐢𝐬 𝐦𝐚𝐭𝐭𝐞𝐫𝐬:

𝗔𝗺𝗮𝘇𝗼𝗻’𝘀 𝗦𝘁𝗿𝗲𝗻𝗴𝘁𝗵: Capturing buyers with high purchase intent through keyword searches.
𝗧𝗶𝗸𝗧𝗼𝗸’𝘀 𝗦𝘁𝗿𝗲𝗻𝗴𝘁𝗵: Driving viral product discovery at scale.
𝗧𝗵𝗲 𝗔𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲: TikTok brings the audience, Amazon handles the fulfillment—combining social discovery with fast, reliable delivery.

𝗧𝗵𝗶𝘀 𝘀𝗵𝗶𝗳𝘁 𝗿𝗲𝗱𝗲𝗳𝗶𝗻𝗲𝘀 𝗹𝗮𝘂𝗻𝗰𝗵 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀:
Instead of going 𝗔𝗺𝗮𝘇𝗼𝗻 𝗳𝗶𝗿𝘀𝘁, sellers can now take a 𝗧𝗶𝗸𝗧𝗼𝗸 𝗳𝗶𝗿𝘀𝘁 approach, building hype through creator-driven campaigns, then fulfilling seamlessly through Amazon’s backend.

𝐑𝐞𝐪𝐮𝐢𝐫𝐞𝐦𝐞𝐧𝐭𝐬 𝐭𝐨 𝐆𝐞𝐭 𝐒𝐭𝐚𝐫𝐭𝐞𝐝:

- Active TikTok advertising account
- Amazon Buy with Prime enabled on your DTC site
- Direct-to-consumer website URL

𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐓𝐢𝐩𝐬:

- Target products with viral appeal
- Partner with TikTok creators and influencers
- Use catalog carousel ad formats with 𝙎𝙝𝙤𝙥 𝙉𝙤𝙬 𝘾𝙏𝘼

𝘙𝘰𝘶𝘵𝘦 𝘴𝘢𝘭𝘦𝘴 𝘷𝘪𝘢 𝘛𝘪𝘬𝘛𝘰𝘬 𝘉𝘶𝘺 𝘸𝘪𝘵𝘩 𝘗𝘳𝘪𝘮𝘦 → 𝘚𝘩𝘰𝘱𝘪𝘧𝘺 → 𝘈𝘮𝘢𝘻𝘰𝘯 𝘔𝘊𝘍

𝙏𝙝𝙚 𝙚𝙧𝙖 𝙤𝙛 𝙘𝙧𝙚𝙖𝙩𝙤𝙧-𝙩𝙤-𝙘𝙝𝙚𝙘𝙠𝙤𝙪𝙩 𝙞𝙨 𝙝𝙚𝙧𝙚. 𝙎𝙚𝙡𝙡𝙚𝙧𝙨 𝙬𝙝𝙤 𝙖𝙙𝙖𝙥𝙩 𝙦𝙪𝙞𝙘𝙠𝙡𝙮 𝙬𝙞𝙡𝙡 𝙬𝙞𝙣 𝙗𝙞𝙜.

05/08/2025

𝐁𝐨𝐨𝐬𝐭 𝐘𝐨𝐮𝐫 𝐀𝐦𝐚𝐳𝐨𝐧 𝐑𝐞𝐯𝐢𝐞𝐰𝐬 𝐭𝐡𝐞 𝐑𝐢𝐠𝐡𝐭 𝐖𝐚𝐲

𝘚𝘵𝘳𝘶𝘨𝘨𝘭𝘪𝘯𝘨 𝘵𝘰 𝘨𝘦𝘵 𝘤𝘰𝘯𝘴𝘪𝘴𝘵𝘦𝘯𝘵, 𝘢𝘶𝘵𝘩𝘦𝘯𝘵𝘪𝘤 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘳𝘦𝘷𝘪𝘦𝘸𝘴?

A strong review strategy can 𝗺𝗮𝗸𝗲 𝗼𝗿 𝗯𝗿𝗲𝗮𝗸 your Amazon success, and 𝙂𝙚𝙩𝙍𝙚𝙫𝙞𝙚𝙬𝙨 offers a proven solution trusted by hundreds of sellers worldwide.

By designing 𝗰𝘂𝘀𝘁𝗼𝗺 𝗿𝗲𝘃𝗶𝗲𝘄 𝗳𝘂𝗻𝗻𝗲𝗹𝘀 and creating 𝘂𝗻𝗶𝗾𝘂𝗲 𝗤𝗥 𝗰𝗼𝗱𝗲𝘀 for package inserts, you can encourage genuine customer feedback while staying 𝟭𝟬𝟬% 𝗰𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝘁 𝘄𝗶𝘁𝗵 𝗔𝗺𝗮𝘇𝗼𝗻’𝘀 𝗧𝗲𝗿𝗺𝘀 𝗼𝗳 𝗦𝗲𝗿𝘃𝗶𝗰𝗲.

These inserts can include offers like warranties, promo codes, e-gift cards, or digital products, helping you build trust and drive engagement.

Plus, the system works seamlessly with 𝙎𝙝𝙤𝙥𝙞𝙛𝙮, 𝙏𝙞𝙠𝙏𝙤𝙠 𝙎𝙝𝙤𝙥, 𝙒𝙖𝙡𝙢𝙖𝙧𝙩, 𝙖𝙣𝙙 𝙢𝙤𝙧𝙚, making it a flexible tool for your multichannel strategy.

𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐧𝐨𝐰 𝐭𝐨 𝐛𝐨𝐨𝐬𝐭 𝐀𝐦𝐚𝐳𝐨𝐧 𝐬𝐚𝐥𝐞𝐬!
𝐕𝐢𝐬𝐢𝐭 𝐮𝐬: 𝐄𝐤𝐚𝐬𝐢𝐬𝐄𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞𝐬.𝐜𝐨𝐦
𝐎𝐟𝐟𝐢𝐜𝐞𝐬: 𝐉𝐞𝐝𝐝𝐚𝐡 +966 56 6457419 | 𝐋𝐚𝐡𝐨𝐫𝐞 +92 322 7875447

04/08/2025

𝐀𝐦𝐚𝐳𝐨𝐧 𝐄𝐧𝐝𝐬 𝐅𝐁𝐀 𝐏𝐫𝐞𝐩 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐔.𝐒. 𝐒𝐭𝐚𝐫𝐭𝐢𝐧𝐠 𝐉𝐚𝐧𝐮𝐚𝐫𝐲 𝟐𝟎𝟐𝟔

A major shift is coming for Amazon sellers: FBA prep and labeling services will be discontinued in the U.S. marketplace starting January 1, 2026.

𝐖𝐡𝐚𝐭’𝐬 𝐂𝐡𝐚𝐧𝐠𝐢𝐧𝐠:
Amazon will no longer offer prep services for any 𝗨.𝗦. 𝗙𝗕𝗔 𝘀𝗵𝗶𝗽𝗺𝗲𝗻𝘁𝘀, 𝗶𝗻𝗰𝗹𝘂𝗱𝗶𝗻𝗴 𝘁𝗵𝗼𝘀𝗲 𝘃𝗶𝗮 𝗔𝗪𝗗, 𝗔𝗚𝗟, 𝗔𝗺𝗮𝘇𝗼𝗻 𝗦𝗘𝗡𝗗, 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗦𝘂𝗽𝗽𝗹𝘆 𝗖𝗵𝗮𝗶𝗻 𝗣𝗼𝗿𝘁𝗮𝗹.

𝐖𝐡𝐲 𝐈𝐭 𝐌𝐚𝐭𝐭𝐞𝐫𝐬:
Amazon cites reduced demand and improved seller packaging standards. This change will allow Amazon to streamline operations, but sellers must now fully manage their own prep.

𝐖𝐡𝐚𝐭 𝐒𝐞𝐥𝐥𝐞𝐫𝐬 𝐍𝐞𝐞𝐝 𝐭𝐨 𝐃𝐨:

- Handle prep in-house using Amazon’s guidelines
- Use third-party FBA prep services
- Join the SIPP program for reduced prep needs and possible discounts

𝐊𝐞𝐲 𝐃𝐞𝐚𝐝𝐥𝐢𝐧𝐞:
Shipments created before January 1, 2026, will still be eligible for prep, even if they arrive later.
Shipments created after that date must be fully prepped and labeled upon arrival.

𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫:
Improperly prepped shipments will no longer be eligible for reimbursement if lost or damaged.

𝘚𝘵𝘢𝘳𝘵 𝘱𝘳𝘦𝘱𝘢𝘳𝘪𝘯𝘨 𝘯𝘰𝘸 𝘵𝘰 𝘢𝘷𝘰𝘪𝘥 𝘥𝘪𝘴𝘳𝘶𝘱𝘵𝘪𝘰𝘯𝘴 𝘪𝘯 2026.

𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐧𝐨𝐰 𝐭𝐨 𝐛𝐨𝐨𝐬𝐭 𝐀𝐦𝐚𝐳𝐨𝐧 𝐬𝐚𝐥𝐞𝐬!
𝐕𝐢𝐬𝐢𝐭 𝐮𝐬: 𝐄𝐤𝐚𝐬𝐢𝐬𝐄𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞𝐬.𝐜𝐨𝐦
𝐎𝐟𝐟𝐢𝐜𝐞𝐬: 𝐉𝐞𝐝𝐝𝐚𝐡 +966 56 6457419 | 𝐋𝐚𝐡𝐨𝐫𝐞 +92 322 7875447

31/07/2025

𝐀𝐦𝐚𝐳𝐨𝐧 𝐭𝐨 𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐞 𝐒𝐭𝐚𝐫-𝐎𝐧𝐥𝐲 𝐒𝐞𝐥𝐥𝐞𝐫 𝐅𝐞𝐞𝐝𝐛𝐚𝐜𝐤 — 𝐇𝐞𝐫𝐞’𝐬 𝐖𝐡𝐚𝐭 𝐈𝐭 𝐌𝐞𝐚𝐧𝐬 𝐟𝐨𝐫 𝐘𝐨𝐮

𝗦𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝗔𝘂𝗴𝘂𝘀𝘁 𝟰, 𝟮𝟬𝟮𝟱, Amazon is rolling out a simplified feedback system allowing customers to leave 𝙨𝙩𝙖𝙧-𝙤𝙣𝙡𝙮 𝙧𝙖𝙩𝙞𝙣𝙜𝙨 without requiring written comments.

𝐖𝐡𝐲 𝐭𝐡𝐢𝐬 𝐦𝐚𝐭𝐭𝐞𝐫𝐬 𝐟𝐨𝐫 𝐬𝐞𝐥𝐥𝐞𝐫𝐬:

- Expect an 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝘃𝗼𝗹𝘂𝗺𝗲, as the barrier to submit ratings is now lower.
- 𝗪𝗿𝗶𝘁𝘁𝗲𝗻 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗶𝘀 𝗻𝗼𝘄 𝗼𝗽𝘁𝗶𝗼𝗻𝗮𝗹, making it easier for customers to quickly rate their experience.
- 𝗔𝗽𝗽𝗲𝗮𝗹𝘀 𝘄𝗶𝗹𝗹 𝗻𝗼𝘁 𝗯𝗲 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲 for star-only ratings in the Feedback Manager, but you can still report a violation if the rating seems abusive or violates Amazon’s guidelines.

This update could help build trust faster through more visible, consistent ratings—especially important for new or growing sellers.

𝘚𝘵𝘢𝘺 𝘱𝘳𝘰𝘢𝘤𝘵𝘪𝘷𝘦 𝘣𝘺 𝘮𝘰𝘯𝘪𝘵𝘰𝘳𝘪𝘯𝘨 𝘺𝘰𝘶𝘳 𝘴𝘦𝘭𝘭𝘦𝘳 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦 𝘢𝘯𝘥 𝘬𝘦𝘦𝘱𝘪𝘯𝘨 𝘺𝘰𝘶𝘳 𝘰𝘳𝘥𝘦𝘳 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘵𝘰𝘱-𝘵𝘪𝘦𝘳.

𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐧𝐨𝐰 𝐭𝐨 𝐛𝐨𝐨𝐬𝐭 𝐀𝐦𝐚𝐳𝐨𝐧 𝐬𝐚𝐥𝐞𝐬!
𝐕𝐢𝐬𝐢𝐭 𝐮𝐬: 𝐄𝐤𝐚𝐬𝐢𝐬𝐄𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞𝐬.𝐜𝐨𝐦
𝐎𝐟𝐟𝐢𝐜𝐞𝐬: 𝐉𝐞𝐝𝐝𝐚𝐡 +966 56 6457419 | 𝐋𝐚𝐡𝐨𝐫𝐞 +92 322 7875447

30/07/2025

𝐆𝐏𝐓-𝟓 𝐈𝐬 𝐂𝐨𝐦𝐢𝐧𝐠 — 𝐀𝐦𝐚𝐳𝐨𝐧 𝐒𝐞𝐥𝐥𝐞𝐫𝐬, 𝐆𝐞𝐭 𝐑𝐞𝐚𝐝𝐲

AI is rapidly transforming the way business is done on Amazon, and GPT-5 might be the biggest shift yet. 𝗟𝗮𝘂𝗻𝗰𝗵𝗶𝗻𝗴 𝗶𝗻 𝗔𝘂𝗴𝘂𝘀𝘁, this upgrade is expected to redefine how sellers manage and grow their operations.

𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐚𝐭 𝐀𝐦𝐚𝐳𝐨𝐧 𝐬𝐞𝐥𝐥𝐞𝐫𝐬 𝐧𝐞𝐞𝐝 𝐭𝐨 𝐤𝐧𝐨𝐰:

- 𝗖𝗵𝗮𝘁𝗚𝗣𝗧 𝗻𝗼𝘄 𝗽𝗿𝗼𝗰𝗲𝘀𝘀𝗲𝘀 𝟮.𝟱 𝗯𝗶𝗹𝗹𝗶𝗼𝗻 𝗽𝗿𝗼𝗺𝗽𝘁𝘀 daily, showing how deeply AI is embedded in e-commerce workflows.
- 𝗚𝗣𝗧-𝟱 𝘄𝗶𝗹𝗹 𝗮𝗰𝘁 𝗮𝘀 𝗮𝗻 𝗮𝗹𝗹-𝗶𝗻-𝗼𝗻𝗲 𝗔𝗜 𝗮𝗴𝗲𝗻𝘁, capable of automatically choosing the best tool for tasks like keyword research, listing optimization, and product image generation.
- 𝗔 𝗺𝘂𝗰𝗵 𝗹𝗮𝗿𝗴𝗲𝗿 𝗰𝗼𝗻𝘁𝗲𝘅𝘁 𝘄𝗶𝗻𝗱𝗼𝘄 means better long-form content creation for product descriptions, bullet points, and backend SEO across multiple ASINs.
- 𝗠𝘂𝗹𝘁𝗶𝗺𝗼𝗱𝗮𝗹 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝘀 will allow sellers to combine image, text, and data analysis in one place, potentially handling everything from listing updates to customer trend analysis.

𝗪𝗵𝘆 𝗶𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗳𝗼𝗿 𝗔𝗺𝗮𝘇𝗼𝗻 𝘀𝗲𝗹𝗹𝗲𝗿𝘀:
GPT-5 isn’t just an assistant, it’s a potential backend operator. From improving listing quality and automating SEO tasks to forecasting trends and managing catalogs at scale, this update can help you compete smarter in a saturated marketplace.

𝘈𝘮𝘢𝘻𝘰𝘯 𝘪𝘴 𝘦𝘷𝘰𝘭𝘷𝘪𝘯𝘨, 𝘢𝘯𝘥 𝘴𝘰 𝘴𝘩𝘰𝘶𝘭𝘥 𝘺𝘰𝘶𝘳 𝘢𝘱𝘱𝘳𝘰𝘢𝘤𝘩 𝘵𝘰 𝘈𝘐.

𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐧𝐨𝐰 𝐭𝐨 𝐛𝐨𝐨𝐬𝐭 𝐀𝐦𝐚𝐳𝐨𝐧 𝐬𝐚𝐥𝐞𝐬!
𝐕𝐢𝐬𝐢𝐭 𝐮𝐬: 𝐄𝐤𝐚𝐬𝐢𝐬𝐄𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞𝐬.𝐜𝐨𝐦
𝐎𝐟𝐟𝐢𝐜𝐞𝐬: 𝐉𝐞𝐝𝐝𝐚𝐡 +966 56 6457419 | 𝐋𝐚𝐡𝐨𝐫𝐞 +92 322 7875447

28/07/2025

𝐑𝐞𝐭𝐮𝐫𝐧 𝐀𝐛𝐮𝐬𝐞 𝐈𝐬 𝐐𝐮𝐢𝐞𝐭𝐥𝐲 𝐊𝐢𝐥𝐥𝐢𝐧𝐠 𝐒𝐞𝐥𝐥𝐞𝐫 𝐏𝐫𝐨𝐟𝐢𝐭𝐬

𝗜𝗻 𝟮𝟬𝟮𝟰 𝗮𝗹𝗼𝗻𝗲, 𝗨.𝗦. 𝗿𝗲𝘁𝗮𝗶𝗹𝗲𝗿𝘀 𝗹𝗼𝘀𝘁 $𝟭𝟬𝟯 𝗯𝗶𝗹𝗹𝗶𝗼𝗻 to fraudulent returns about 𝟭𝟱% 𝗼𝗳 𝗮𝗹𝗹 𝗿𝗲𝘁𝘂𝗿𝗻𝗲𝗱 𝗺𝗲𝗿𝗰𝗵𝗮𝗻𝗱𝗶𝘀𝗲. And it’s not just large-scale scams; everyday shoppers are increasingly misusing generous return policies, especially on platforms like Amazon and Walmart.

Small businesses are feeling the pressure, reporting repeated losses from used, damaged, or completely different items being sent back. Social media only fuels the problem with hacks that teach consumers to exploit loopholes.

𝐂𝐨𝐦𝐦𝐨𝐧 𝐀𝐛𝐮𝐬𝐞𝐬 𝐈𝐧𝐜𝐥𝐮𝐝𝐞:

- 𝘙𝘦𝘵𝘶𝘳𝘯𝘪𝘯𝘨 𝘶𝘴𝘦𝘥 𝘰𝘳 𝘴𝘸𝘢𝘱𝘱𝘦𝘥 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘴 (“𝘸𝘢𝘳𝘥𝘳𝘰𝘣𝘪𝘯𝘨”)
- 𝘚𝘦𝘯𝘥𝘪𝘯𝘨 𝘣𝘢𝘤𝘬 𝘦𝘮𝘱𝘵𝘺 𝘰𝘳 𝘶𝘯𝘳𝘦𝘭𝘢𝘵𝘦𝘥 𝘪𝘵𝘦𝘮𝘴
- 𝘊𝘭𝘢𝘪𝘮𝘪𝘯𝘨 𝘢 𝘱𝘢𝘤𝘬𝘢𝘨𝘦 𝘸𝘢𝘴 𝘯𝘦𝘷𝘦𝘳 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘦𝘥

𝗔 𝟮𝟬𝟮𝟰 𝘀𝘂𝗿𝘃𝗲𝘆 𝗳𝗿𝗼𝗺 𝗡𝗮𝗿𝘃𝗮𝗿 found over half of U.S. consumers admitted to at least one form of return fraud.

𝐇𝐨𝐰 𝐀𝐦𝐚𝐳𝐨𝐧 𝐒𝐞𝐥𝐥𝐞𝐫𝐬 𝐂𝐚𝐧 𝐑𝐞𝐬𝐩𝐨𝐧𝐝:

- 𝗥𝗲𝗴𝘂𝗹𝗮𝗿𝗹𝘆 𝗿𝗲𝘃𝗶𝗲𝘄 and analyze return reasons
- 𝗔𝗽𝗽𝗹𝘆 𝘀𝘁𝗿𝗶𝗰𝘁𝗲𝗿 𝗿𝗲𝘁𝘂𝗿𝗻 𝗿𝘂𝗹𝗲𝘀 on high-risk SKUs
- 𝗙𝗹𝗮𝗴 𝗮𝗻𝗱 𝘁𝗿𝗮𝗰𝗸 suspicious buyer behavior
- 𝗪𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗦𝗲𝗹𝗹𝗲𝗿 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 to escalate obvious fraud

Retailers are beginning to push back with tighter return windows and customized policies for repeat offenders.

𝘈𝘴 𝘢 𝘴𝘦𝘭𝘭𝘦𝘳, 𝘴𝘵𝘢𝘺𝘪𝘯𝘨 𝘱𝘳𝘰𝘢𝘤𝘵𝘪𝘷𝘦 𝘤𝘢𝘯 𝘩𝘦𝘭𝘱 𝘱𝘳𝘰𝘵𝘦𝘤𝘵 𝘺𝘰𝘶𝘳 𝘮𝘢𝘳𝘨𝘪𝘯𝘴 𝘧𝘳𝘰𝘮 𝘣𝘦𝘪𝘯𝘨 𝘴𝘪𝘭𝘦𝘯𝘵𝘭𝘺 𝘥𝘳𝘢𝘪𝘯𝘦𝘥.

𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐧𝐨𝐰 𝐭𝐨 𝐛𝐨𝐨𝐬𝐭 𝐀𝐦𝐚𝐳𝐨𝐧 𝐬𝐚𝐥𝐞𝐬!
𝐕𝐢𝐬𝐢𝐭 𝐮𝐬: 𝐄𝐤𝐚𝐬𝐢𝐬𝐄𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞𝐬.𝐜𝐨𝐦
𝐎𝐟𝐟𝐢𝐜𝐞𝐬: 𝐉𝐞𝐝𝐝𝐚𝐡 +966 56 6457419 | 𝐋𝐚𝐡𝐨𝐫𝐞 +92 322 7875447

25/07/2025

𝐈𝐬 𝐀𝐈 𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐘𝐨𝐮 𝐀𝐬𝐭𝐫𝐚𝐲 𝐰𝐢𝐭𝐡 𝐏𝐏𝐂 𝐀𝐝𝐯𝐢𝐜𝐞?

𝘈𝘐 𝘵𝘰𝘰𝘭𝘴 𝘢𝘳𝘦 𝘵𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮𝘪𝘯𝘨 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘣𝘶𝘵 𝘢𝘳𝘦 𝘵𝘩𝘦𝘺 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘳𝘦𝘭𝘪𝘢𝘣𝘭𝘦 𝘸𝘩𝘦𝘯 𝘪𝘵 𝘤𝘰𝘮𝘦𝘴 𝘵𝘰 𝘗𝘗𝘊 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺?

Susie Marino put ChatGPT, Gemini, Meta AI, Perplexity, and Google’s AI Overviews to the test with 45 PPC-focused questions. The outcome? Eye-opening for any Amazon or DTC seller relying on AI for ad decisions.

𝐊𝐞𝐲 𝐅𝐢𝐧𝐝𝐢𝐧𝐠𝐬:

- 20% of AI responses were inaccurate.
- 𝐆𝐞𝐦𝐢𝐧𝐢 was the top performer, with only 3 wrong answers.
- 𝐆𝐨𝐨𝐠𝐥𝐞’𝐬 𝐀𝐈 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰𝐬 fared worst, 12 incorrect responses.
- 𝐂𝐡𝐚𝐭𝐆𝐏𝐓 was accurate but too gentle when the results were bad.
- 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐬𝐮𝐠𝐠𝐞𝐬𝐭𝐢𝐨𝐧𝐬? Mostly poor, broad, outdated, or irrelevant.
- 𝐌𝐞𝐭𝐚 𝐀𝐈 excelled only in Facebook-related insights.

𝐖𝐡𝐚𝐭 𝐓𝐡𝐢𝐬 𝐌𝐞𝐚𝐧𝐬 𝐟𝐨𝐫 𝐀𝐦𝐚𝐳𝐨𝐧 𝐒𝐞𝐥𝐥𝐞𝐫𝐬:

1- Use 𝗖𝗵𝗮𝘁𝗚𝗣𝗧 for ad copy, but not a detailed PPC strategy.
2- 𝗗𝗼𝗻’𝘁 𝗿𝗲𝗹𝘆 𝘀𝗼𝗹𝗲𝗹𝘆 𝗼𝗻 𝗔𝗜 for keyword research or campaign optimization.
3- Always validate suggestions before taking action, 𝗔𝗜 𝗶𝘀𝗻’𝘁 𝗶𝗻𝗳𝗮𝗹𝗹𝗶𝗯𝗹𝗲.
4- 𝗣𝗿𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗺𝗽𝘁𝘀 significantly improves output quality.

𝘈𝘐 𝘤𝘢𝘯 𝘣𝘦 𝘢 𝘱𝘰𝘸𝘦𝘳𝘧𝘶𝘭 𝘢𝘴𝘴𝘪𝘴𝘵𝘢𝘯𝘵, 𝘣𝘶𝘵 𝘯𝘰𝘵 𝘢 𝘳𝘦𝘱𝘭𝘢𝘤𝘦𝘮𝘦𝘯𝘵 𝘧𝘰𝘳 𝘳𝘦𝘢𝘭 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺. 𝘜𝘴𝘦 𝘪𝘵 𝘸𝘪𝘴𝘦𝘭𝘺 𝘢𝘯𝘥 𝘯𝘦𝘷𝘦𝘳 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘷𝘦𝘳𝘪𝘧𝘪𝘤𝘢𝘵𝘪𝘰𝘯.

𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐧𝐨𝐰 𝐭𝐨 𝐛𝐨𝐨𝐬𝐭 𝐀𝐦𝐚𝐳𝐨𝐧 𝐬𝐚𝐥𝐞𝐬!
𝐕𝐢𝐬𝐢𝐭 𝐮𝐬: 𝐄𝐤𝐚𝐬𝐢𝐬𝐄𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞𝐬.𝐜𝐨𝐦
𝐎𝐟𝐟𝐢𝐜𝐞𝐬: 𝐉𝐞𝐝𝐝𝐚𝐡 +966 56 6457419 | 𝐋𝐚𝐡𝐨𝐫𝐞 +92 322 7875447

24/07/2025

𝐀𝐫𝐞 𝐘𝐨𝐮 𝐀𝐜𝐜𝐢𝐝𝐞𝐧𝐭𝐚𝐥𝐥𝐲 𝐖𝐚𝐬𝐭𝐢𝐧𝐠 𝐘𝐨𝐮𝐫 𝐀𝐦𝐚𝐳𝐨𝐧 𝐀𝐝 𝐁𝐮𝐝𝐠𝐞𝐭?

Amazon recently introduced a default Sponsored Products setting: 𝗺𝗮𝘅𝗶𝗺𝗶𝘇𝗲 𝗿𝗲𝗮𝗰𝗵. This pushes your ad spend toward 𝗼𝗳𝗳-𝗔𝗺𝗮𝘇𝗼𝗻 𝗽𝗹𝗮𝗰𝗲𝗺𝗲𝗻𝘁𝘀, with low or zero conversions.

𝐇𝐞𝐫𝐞'𝐬 𝐡𝐨𝐰 𝐭𝐨 𝐟𝐢𝐱 𝐢𝐭:

- Go to 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 > 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐞𝐝 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬 > 𝐒𝐞𝐭𝐭𝐢𝐧𝐠𝐬
- Switch from “𝗺𝗮𝘅𝗶𝗺𝗶𝘇𝗲 𝗿𝗲𝗮𝗰𝗵” to “𝗺𝗶𝗻𝗶𝗺𝗶𝘇𝗲 𝘀𝗽𝗲𝗻𝗱”

𝐓𝐨 𝐬𝐞𝐞 𝐢𝐟 𝐢𝐭'𝐬 𝐚𝐥𝐫𝐞𝐚𝐝𝐲 𝐜𝐨𝐬𝐭𝐢𝐧𝐠 𝐲𝐨𝐮:

- Run a report from 𝐑𝐞𝐩𝐨𝐫𝐭𝐬 > 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐞𝐝 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬 > 𝐏𝐥𝐚𝐜𝐞𝐦𝐞𝐧𝐭𝐬
- Set 𝗟𝗮𝘀𝘁 𝟲𝟬 𝗱𝗮𝘆𝘀
- Filter for 𝗢𝗳𝗳-𝗔𝗺𝗮𝘇𝗼𝗻
- Sort by 𝗦𝗽𝗲𝗻𝗱

If your ACOS is high and conversions are low, it’s time to adjust.

𝐖𝐚𝐭𝐜𝐡 𝐎𝐮𝐭 𝐟𝐨𝐫 𝐔𝐧𝐬𝐩𝐞𝐧𝐭 𝐁𝐮𝐝𝐠𝐞𝐭 𝐑𝐞𝐚𝐥𝐥𝐨𝐜𝐚𝐭𝐢𝐨𝐧

Amazon now allows unspent daily budget to automatically shift between campaigns in a portfolio. While helpful, this can lead to overperformance by weak campaigns if left unchecked.

𝐖𝐡𝐚𝐭 𝐭𝐨 𝐝𝐨:

- Enable in 𝐏𝐨𝐫𝐭𝐟𝐨𝐥𝐢𝐨𝐬 > 𝐌𝐨𝐝𝐢𝐟𝐲 𝐏𝐨𝐫𝐭𝐟𝐨𝐥𝐢𝐨 > 𝐄𝐧𝐚𝐛𝐥𝐞 𝐔𝐧𝐬𝐩𝐞𝐧𝐭 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐁𝐮𝐝𝐠𝐞𝐭
- Set a strict 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗽𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 𝗰𝗮𝗽
- 𝗔𝘂𝗱𝗶𝘁 weekly and reallocate based on performance

𝐏𝐫𝐨 𝐓𝐢𝐩: 𝘛𝘩𝘦𝘴𝘦 𝘧𝘦𝘢𝘵𝘶𝘳𝘦𝘴 𝘤𝘢𝘯 𝘣𝘰𝘰𝘴𝘵 𝘦𝘧𝘧𝘪𝘤𝘪𝘦𝘯𝘤𝘺, 𝘣𝘶𝘵 𝘰𝘯𝘭𝘺 𝘪𝘧 𝘺𝘰𝘶 𝘢𝘤𝘵𝘪𝘷𝘦𝘭𝘺 𝘮𝘢𝘯𝘢𝘨𝘦 𝘵𝘩𝘦𝘮. 𝘗𝘢𝘴𝘴𝘪𝘷𝘦 𝘴𝘦𝘵𝘶𝘱𝘴 𝘳𝘪𝘴𝘬 𝘥𝘳𝘢𝘪𝘯𝘪𝘯𝘨 𝘺𝘰𝘶𝘳 𝘢𝘥 𝘥𝘰𝘭𝘭𝘢𝘳𝘴 𝘪𝘯𝘵𝘰 𝘵𝘩𝘦 𝘸𝘳𝘰𝘯𝘨 𝘱𝘭𝘢𝘤𝘦𝘮𝘦𝘯𝘵𝘴.

𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐧𝐨𝐰 𝐭𝐨 𝐛𝐨𝐨𝐬𝐭 𝐀𝐦𝐚𝐳𝐨𝐧 𝐬𝐚𝐥𝐞𝐬!
𝐕𝐢𝐬𝐢𝐭 𝐮𝐬: 𝐄𝐤𝐚𝐬𝐢𝐬𝐄𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞𝐬.𝐜𝐨𝐦
𝐎𝐟𝐟𝐢𝐜𝐞𝐬: 𝐉𝐞𝐝𝐝𝐚𝐡 +966 56 6457419 | 𝐋𝐚𝐡𝐨𝐫𝐞 +92 322 7875447

21/07/2025

𝐒𝐭𝐫𝐮𝐠𝐠𝐥𝐢𝐧𝐠 𝐭𝐨 𝐃𝐞𝐜𝐨𝐝𝐞 𝐀𝐦𝐚𝐳𝐨𝐧 𝐅𝐞𝐞𝐬? 𝐓𝐡𝐞𝐫𝐞’𝐬 𝐚 𝐍𝐞𝐰 𝐓𝐨𝐨𝐥 𝐟𝐨𝐫 𝐓𝐡𝐚𝐭

Amazon just launched the 𝗙𝗲𝗲 𝗘𝘅𝗽𝗹𝗮𝗶𝗻𝗲𝗿, a new tool designed to bring clarity to the charges on your selling account.

Now available in the 𝗧𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗼𝗻 𝘃𝗶𝗲𝘄 of your Payments dashboard, this tool breaks down key fee types by showing:

- 𝘈 𝘤𝘭𝘦𝘢𝘳 𝘥𝘦𝘧𝘪𝘯𝘪𝘵𝘪𝘰𝘯
- 𝘈𝘭𝘭 𝘳𝘦𝘭𝘦𝘷𝘢𝘯𝘵 𝘷𝘢𝘳𝘪𝘢𝘣𝘭𝘦𝘴 𝘶𝘴𝘦𝘥
- 𝘌𝘹𝘢𝘤𝘵 𝘤𝘢𝘭𝘤𝘶𝘭𝘢𝘵𝘪𝘰𝘯 𝘣𝘦𝘩𝘪𝘯𝘥 𝘵𝘩𝘦 𝘤𝘩𝘢𝘳𝘨𝘦

𝐈𝐭 𝐜𝐮𝐫𝐫𝐞𝐧𝐭𝐥𝐲 𝐬𝐮𝐩𝐩𝐨𝐫𝐭𝐬 𝐭𝐡𝐞𝐬𝐞 𝐟𝐞𝐞 𝐜𝐚𝐭𝐞𝐠𝐨𝐫𝐢𝐞𝐬:
• Subscription
• Referral
• Variable & Fixed Closing
• Refund Administration
• Customer Return
• High-Return Rate Processing
• Removal
• Disposal

More fee types will be added throughout the year, helping you gain better control over your costs.

𝘈𝘤𝘤𝘦𝘴𝘴 𝘪𝘵 𝘯𝘰𝘸 𝘣𝘺 𝘤𝘭𝘪𝘤𝘬𝘪𝘯𝘨 𝘢𝘯𝘺 𝘧𝘦𝘦 𝘢𝘮𝘰𝘶𝘯𝘵 𝘪𝘯 𝘺𝘰𝘶𝘳 𝘵𝘳𝘢𝘯𝘴𝘢𝘤𝘵𝘪𝘰𝘯 𝘥𝘦𝘵𝘢𝘪𝘭𝘴.

𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐧𝐨𝐰 𝐭𝐨 𝐛𝐨𝐨𝐬𝐭 𝐀𝐦𝐚𝐳𝐨𝐧 𝐬𝐚𝐥𝐞𝐬!
𝐕𝐢𝐬𝐢𝐭 𝐮𝐬: 𝐄𝐤𝐚𝐬𝐢𝐬𝐄𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞𝐬.𝐜𝐨𝐦
𝐎𝐟𝐟𝐢𝐜𝐞𝐬: 𝐉𝐞𝐝𝐝𝐚𝐡 +966 56 6457419 | 𝐋𝐚𝐡𝐨𝐫𝐞 +92 322 7875447

19/07/2025

𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐔𝐩𝐝𝐚𝐭𝐞: 𝘍𝘉𝘈 𝘐𝘯𝘷𝘦𝘯𝘵𝘰𝘳𝘺 𝘋𝘪𝘴𝘱𝘭𝘢𝘺 𝘊𝘩𝘢𝘯𝘨𝘦𝘴 𝘔𝘢𝘺 𝘈𝘧𝘧𝘦𝘤𝘵 𝘙𝘦𝘱𝘰𝘳𝘵𝘴

Amazon has updated how inventory is displayed on the FBA Inventory page, specifically in the 𝗜𝗻𝘃𝗲𝗻𝘁𝗼𝗿𝘆 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄 column, to better align with what customers actually purchase.

𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐚𝐭 𝐬𝐞𝐥𝐥𝐞𝐫𝐬 𝐧𝐞𝐞𝐝 𝐭𝐨 𝐤𝐧𝐨𝐰:

- The 𝗔𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲 category has been replaced with the 𝗢𝗻-𝗵𝗮𝗻𝗱 category. This now includes both 𝗔𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲 𝗮𝗻𝗱 𝗙𝗖 𝗧𝗿𝗮𝗻𝘀𝗳𝗲𝗿 𝘂𝗻𝗶𝘁𝘀, since both can be purchased.
- 𝗙𝗖 𝗧𝗿𝗮𝗻𝘀𝗳𝗲𝗿 units are no longer part of the 𝗥𝗲𝘀𝗲𝗿𝘃𝗲𝗱 category. 𝗥𝗲𝘀𝗲𝗿𝘃𝗲𝗱 now only includes 𝗙𝗖 𝗣𝗿𝗼𝗰𝗲𝘀𝘀𝗶𝗻𝗴 and 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗢𝗿𝗱𝗲𝗿 units.
- This update affects all FBA sellers in the U.S.; 𝙣𝙤 𝙖𝙘𝙩𝙞𝙤𝙣 𝙞𝙨 𝙧𝙚𝙦𝙪𝙞𝙧𝙚𝙙 𝙛𝙧𝙤𝙢 𝙮𝙤𝙪.
- 𝗥𝗲𝗽𝗼𝗿𝘁𝘀 𝘄𝗶𝗹𝗹 𝘀𝘁𝗶𝗹𝗹 𝗿𝗲𝗳𝗹𝗲𝗰𝘁 𝘁𝗵𝗲 𝗼𝗹𝗱 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 𝘂𝗻𝘁𝗶𝗹 𝗺𝗶𝗱-𝟮𝟬𝟮𝟲, so expect temporary discrepancies between the Inventory Overview display and downloadable inventory reports.

This shift is part of Amazon’s broader effort to improve inventory visibility and reporting accuracy. While it may cause some short-term confusion, it's aimed at better aligning data with actual customer purchasing behavior.

𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐧𝐨𝐰 𝐭𝐨 𝐛𝐨𝐨𝐬𝐭 𝐀𝐦𝐚𝐳𝐨𝐧 𝐬𝐚𝐥𝐞𝐬!
𝐕𝐢𝐬𝐢𝐭 𝐮𝐬: 𝐄𝐤𝐚𝐬𝐢𝐬𝐄𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞𝐬.𝐜𝐨𝐦
𝐎𝐟𝐟𝐢𝐜𝐞𝐬: 𝐉𝐞𝐝𝐝𝐚𝐡 +966 56 6457419 | 𝐋𝐚𝐡𝐨𝐫𝐞 +92 322 7875447

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