08/06/2026
DRM Spotlight: Dr. Saleha Waqar Butt
Bridging Academia, Industry, and Impact through Marketing
Meet Dr. Saleha Waqar Butt — a marketing academic, researcher, corporate influencer, and advocate for entrepreneurship and professional development.
With a PhD in Business Administration specializing in Marketing, Dr. Saleha has built her career on one clear mission: closing the gap between academic insight and real-world business impact.
What she does:
1. Educator & Thought Leader: As an Assistant Professor and speaker, she drives conversations on leadership development, marketing innovation, and entrepreneurship in higher education.
2. Researcher: Her work tackles contemporary marketing challenges — omnichannel retailing, customer engagement, and consumer behavior — translating research into practical strategies for business.
3. Industry Connector: Dr. Saleha serves in leadership and advisory roles with MAP Pakistan and the Integrated Marketing Committee of the Lahore Chamber of Commerce & Industry (LCCI). She designs events, moderates discussions, and creates platforms where academia, industry leaders, and emerging professionals exchange ideas.
Impact & Recognition:
- Published researcher contributing to the marketing field
- Organizer and moderator of high-impact industry-academia events
- Honored as Corporate Influencer of the Year 2026 by LCCI for contributions to professional development, thought leadership, and industry engagement
- Active mentor supporting entrepreneurs and professionals through visibility and capacity-building initiatives
Her Vision:
Dr. Saleha wants to be recognized for advancing marketing education and research, strengthening industry-academia collaboration, and empowering individuals and businesses through knowledge, innovation, and meaningful impact.
At DRM, we spotlight leaders who turn knowledge into action. Dr. Saleha Waqar Butt is doing exactly that — shaping the next generation of marketers and connecting ideas to outcomes. MAP Pakistan - Marketing Associates & Professionals Pakistan