20/09/2021
Simple ways to OPTIMIZE your online website:
Optimizing your site is important for a few reasons;
- speeding up your site will give your site a better chance of ranking higher on Google search, where more eyes will see.
- An optimized site gets straight to the point, decreasing people leaving your site and growing conversions.
- Consumers are much more likely to buy from a quick professional site.
Here are a few basic steps you can take to get the job done...
PICTURES
Adding high-quality images to your website will make it look more professional.
The main thing you should do is optimize your pictures by compressing them.
A good service to compress your images is Optimizilla,an easy-to-use website where you upload your pictures, pick the level of compression you would like, and download the compressed picture.
The size should decrease upwards of 70% for some of your sources, which helps your website load faster.
Videos
Vimeo offers an amazing platform for hosting videos where they will degrade the video quality for slower connections and compress your videos to optimize performance.
Youtube and then use this youtube-dl tool to download them from Youtube while configuring the videos to your website’s needs.
Content Distribution Network
Also known as CDN a network that allows customers from all over the world to be geographically closer to your content.
A CDN allows you to take advantage of servers located all over the world letting your content to be loaded more quickly no matter where anyone is located.
Gzip
Is a file compression format that a lot of software will understand and will be run behind the scenes without needing users to know it’s happening. There are packages to add compression explicitly in your server code, which allows you to reap the benefits of gzipping in exchange for only a few lines of code.
Minifying
Minification is the process of removing unnecessary characters from code without affecting functionality.
This allows you to make the size smaller of the file you are transporting across the web.
This is also useful for obfuscating your code, this makes it harder for hackers to detect security weak points.
Browser-caching
Storing static files in the browser’s cache is a very efficient way to increase the speed of your website, especially on return visits from the same client.
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