05/11/2024
𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝘆: 𝗢𝘃𝗲𝗿𝗰𝗼𝗺𝗶𝗻𝗴 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝘁𝗼 𝗟𝗮𝘂𝗻𝗰𝗵 𝗮 𝗣𝗿𝗶𝘃𝗮𝘁𝗲 𝗟𝗮𝗯𝗲𝗹 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗼𝗻 𝗔𝗺𝗮𝘇𝗼𝗻 𝗨𝗦𝗔
𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄
In August 2024, we launched a Private Label product on Amazon in the USA with a $22,000 budget and an initial inventory of 10,000 units. Our journey has been marked by steady growth each month, showing that our strategies are working and that we’re on the path to success, even though we’re still in the early stages.
𝗧𝗶𝗺𝗲𝗹𝗶𝗻𝗲
We started planning this product launch back in November 2023, setting up the company and preparing the product. But when we tried to open our Amazon account, we faced delays because of the busy Q4 season. After a few months of waiting, our account was finally approved in February 2024.
𝗨𝗻𝗲𝘅𝗽𝗲𝗰𝘁𝗲𝗱 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀
Shortly after approval, Amazon deactivated our account, mistakenly flagging it for fraud. At this point, our first batch of 10,000 units was already on its way, adding pressure to get the account reactivated. It took around 45 days and a strict interview process, but by July 28, we were reinstated. We scheduled our launch for August 1, 2024, and began seeing sales by August 5.
𝗟𝗮𝘂𝗻𝗰𝗵 & 𝗘𝗮𝗿𝗹𝘆 𝗦𝗮𝗹𝗲𝘀 𝗚𝗿𝗼𝘄𝘁𝗵
Despite these setbacks, the product performed well right from the start:
August: Sold 852 units
September: Sold 1,176 units
October: Sold over 1,585 units
November: 210 units (Ongoing)
𝗧𝗵𝗶𝘀 𝗴𝗿𝗼𝘄𝘁𝗵 𝘀𝗵𝗼𝘄𝘀 𝘁𝗵𝗮𝘁 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 𝗶𝘀 𝗿𝗲𝘀𝗽𝗼𝗻𝗱𝗶𝗻𝗴 𝘄𝗲𝗹𝗹 𝘁𝗼 𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁. 𝗪𝗲 𝘂𝘀𝗲𝗱 𝗔𝗺𝗮𝘇𝗼𝗻’𝘀 𝗩𝗶𝗻𝗲 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 𝘁𝗼 𝗰𝗼𝗹𝗹𝗲𝗰𝘁 𝗲𝗮𝗿𝗹𝘆 𝗿𝗲𝘃𝗶𝗲𝘄𝘀, 𝘄𝗵𝗶𝗰𝗵 𝗵𝗲𝗹𝗽𝗲𝗱 𝗯𝘂𝗶𝗹𝗱 𝘁𝗿𝘂𝘀𝘁 𝗮𝗻𝗱 𝗱𝗿𝗶𝘃𝗲 𝗺𝗼𝗿𝗲 𝘀𝗮𝗹𝗲𝘀. 𝗢𝘂𝗿 𝗣𝗣𝗖 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗻𝗱 𝘀𝘁𝗿𝗼𝗻𝗴 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗹𝗶𝘀𝘁𝗶𝗻𝗴 𝗮𝗹𝘀𝗼 𝗰𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗲𝗱 𝘁𝗼 𝗼𝘂𝗿 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆.
𝘈𝘭𝘵𝘩𝘰𝘶𝘨𝘩 𝘸𝘦’𝘳𝘦 𝘴𝘵𝘪𝘭𝘭 𝘪𝘯 𝘵𝘩𝘦 𝘪𝘯𝘷𝘦𝘴𝘵𝘮𝘦𝘯𝘵 𝘱𝘩𝘢𝘴𝘦 𝘢𝘯𝘥 𝘯𝘰𝘵 𝘺𝘦𝘵 𝘱𝘳𝘰𝘧𝘪𝘵𝘢𝘣𝘭𝘦, 𝘸𝘦’𝘳𝘦 𝘤𝘰𝘯𝘧𝘪𝘥𝘦𝘯𝘵 𝘸𝘦’𝘭𝘭 𝘣𝘳𝘦𝘢𝘬 𝘦𝘷𝘦𝘯 𝘪𝘯 𝘵𝘩𝘦 𝘯𝘦𝘹𝘵 𝘧𝘦𝘸 𝘮𝘰𝘯𝘵𝘩𝘴. 𝘞𝘦’𝘳𝘦 𝘢𝘪𝘮𝘪𝘯𝘨 𝘵𝘰 𝘴𝘦𝘭𝘭 𝘢𝘳𝘰𝘶𝘯𝘥 3,000 𝘶𝘯𝘪𝘵𝘴 𝘱𝘦𝘳 𝘮𝘰𝘯𝘵𝘩 𝘣𝘺 𝘵𝘩𝘦 𝘦𝘯𝘥 𝘰𝘧 𝘵𝘩𝘦 𝘺𝘦𝘢𝘳 𝘢𝘯𝘥 𝘢𝘳𝘦 𝘢𝘭𝘳𝘦𝘢𝘥𝘺 𝘱𝘳𝘦𝘱𝘢𝘳𝘪𝘯𝘨 𝘵𝘰 𝘰𝘳𝘥𝘦𝘳 𝘢 𝘴𝘦𝘤𝘰𝘯𝘥 𝘣𝘢𝘵𝘤𝘩 𝘰𝘧 𝘪𝘯𝘷𝘦𝘯𝘵𝘰𝘳𝘺 𝘵𝘰 𝘬𝘦𝘦𝘱 𝘶𝘱 𝘸𝘪𝘵𝘩 𝘥𝘦𝘮𝘢𝘯𝘥.
𝘖𝘶𝘳 𝘵𝘰𝘱 𝘤𝘰𝘮𝘱𝘦𝘵𝘪𝘵𝘰𝘳 𝘴𝘦𝘭𝘭𝘴 𝘢𝘳𝘰𝘶𝘯𝘥 7,000 𝘶𝘯𝘪𝘵𝘴 𝘮𝘰𝘯𝘵𝘩𝘭𝘺, 𝘢𝘯𝘥 𝘣𝘢𝘴𝘦𝘥 𝘰𝘯 𝘰𝘶𝘳 𝘨𝘳𝘰𝘸𝘵𝘩 𝘳𝘢𝘵𝘦, 𝘸𝘦 𝘦𝘹𝘱𝘦𝘤𝘵 𝘵𝘰 𝘳𝘦𝘢𝘤𝘩 5,000 𝘶𝘯𝘪𝘵𝘴 𝘱𝘦𝘳 𝘮𝘰𝘯𝘵𝘩 𝘸𝘪𝘵𝘩𝘪𝘯 6-8 𝘮𝘰𝘯𝘵𝘩𝘴. 𝘞𝘦 𝘢𝘯𝘵𝘪𝘤𝘪𝘱𝘢𝘵𝘦 𝘳𝘦𝘢𝘤𝘩𝘪𝘯𝘨 𝘱𝘳𝘰𝘧𝘪𝘵𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘪𝘯 𝘵𝘩𝘦 𝘯𝘦𝘹𝘵 𝘵𝘩𝘳𝘦𝘦 𝘰𝘳 𝘧𝘰𝘶𝘳 𝘮𝘰𝘯𝘵𝘩𝘴.
𝗟𝗲𝘀𝘀𝗼𝗻𝘀:
- Starting a Private Label product on Amazon is a long game. We faced many delays, but staying committed has paid off.
-We encountered some tough challenges, like account suspension, but we had backup plans that helped us stay on track.
-In this business, early sales don’t always mean profit, but consistent growth builds a strong foundation. Over time, this approach will pay off.
𝘓𝘢𝘶𝘯𝘤𝘩𝘪𝘯𝘨 𝘢 𝘗𝘳𝘪𝘷𝘢𝘵𝘦 𝘓𝘢𝘣𝘦𝘭 𝘣𝘳𝘢𝘯𝘥 𝘰𝘯 𝘈𝘮𝘢𝘻𝘰𝘯 𝘪𝘴𝘯’𝘵 𝘢𝘣𝘰𝘶𝘵 𝘲𝘶𝘪𝘤𝘬 𝘱𝘳𝘰𝘧𝘪𝘵𝘴; 𝘪𝘵’𝘴 𝘢𝘣𝘰𝘶𝘵 𝘤𝘢𝘳𝘦𝘧𝘶𝘭 𝘱𝘭𝘢𝘯𝘯𝘪𝘯𝘨 𝘢𝘯𝘥 𝘳𝘦𝘴𝘪𝘭𝘪𝘦𝘯𝘤𝘦. 𝘛𝘩𝘦 𝘫𝘰𝘶𝘳𝘯𝘦𝘺 𝘩𝘢𝘴 𝘶𝘱𝘴 𝘢𝘯𝘥 𝘥𝘰𝘸𝘯𝘴, 𝘣𝘶𝘵 𝘰𝘶𝘳 𝘨𝘳𝘰𝘸𝘵𝘩 𝘱𝘳𝘰𝘷𝘦𝘴 𝘵𝘩𝘢𝘵 𝘸𝘪𝘵𝘩 𝘱𝘢𝘵𝘪𝘦𝘯𝘤𝘦 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘳𝘪𝘨𝘩𝘵 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴, 𝘴𝘶𝘤𝘤𝘦𝘴𝘴 𝘪𝘴 𝘢𝘤𝘩𝘪𝘦𝘷𝘢𝘣𝘭𝘦. 𝘐𝘧 𝘺𝘰𝘶’𝘳𝘦 𝘤𝘰𝘯𝘴𝘪𝘥𝘦𝘳𝘪𝘯𝘨 𝘵𝘩𝘪𝘴 𝘱𝘢𝘵𝘩, 𝘳𝘦𝘮𝘦𝘮𝘣𝘦𝘳 𝘪𝘵 𝘳𝘦𝘲𝘶𝘪𝘳𝘦𝘴 𝘵𝘪𝘮𝘦, 𝘦𝘧𝘧𝘰𝘳𝘵, 𝘢𝘯𝘥 𝘢 𝘴𝘰𝘭𝘪𝘥 𝘣𝘶𝘥𝘨𝘦𝘵 𝘵𝘰 𝘳𝘦𝘢𝘤𝘩 𝘺𝘰𝘶𝘳 𝘨𝘰𝘢𝘭𝘴.
𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗟𝗮𝘂𝗻𝗰𝗵 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗼𝗻 𝗔𝗺𝗮𝘇𝗼𝗻? Lets talk! DM us for a free consultation!
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