CREATIVELY DRIVEN - STRATEGICALLY FOCUSED
A CREATIVE FORCE OF TALENTED PROFESSIONALS AND
PASSIONATE ADMEN. Add-On Edge is a band of hardcore advertising professionals with vast and varied experience and a passion to be extraordinary. MISSION, VISION & VALUES
Our mission, vision and values guide our everyday actions as individuals and as a company. Services
ADVERTISING
From interactive ads and bran
d-building print campaigns to broadcast, pay-per-click search, billboards and more, Add-On Edge is a full-service agency delivering campaigns that generate results. Our services include: strategic marketing and brand positioning, concept development, layout/design, copywriting, graphic production and media analysis/buying. TRADITIONAL AND NON-TRADITIONAL
For every campaign we explore multiple advertising strategies including both traditional and non-traditional media tactics, such as:
Print advertising: magazine and newspaper
Interactive advertising: e-newsletters, e-blasts, highly-targeted digital advertising (based on demographics, geography and online interests/behavior), lead-generating online opportunities, social media, SEO
Broadcast advertising: TV, cable and radio
Out-of-home (OOH) advertising: billboards, bus shelters, POS, banners, posters, etc. Event marketing/sponsorships
Direct mail and email campaigns
We give careful consideration to all available media vehicles and ad sizes/shapes, depending upon a client specific goals/objectives. In short, we bring fresh ideas and unique media solutions to our clients rather than simply placing orders and sending materials. A PROVEN PATH TO SUCCESSFUL ADVERTISING
Our collective expertise helps our clients take their businesses to the next level and our clients see us as a long-term strategic marketing partner. Our tried and tested SOP ensures that our advertising, marketing and public relations efforts are “spot on” with our clients marketing and communication objectives. We begin each new client relationship by fully understanding their business. We examine, discuss and explore everything from brand perception, strengths/weaknesses, competitors and overall strategic goals to specific product promotions, market research, budget allocations and creative tactics. Working as an extension of our clients’ marketing team, we immerse ourselves in their businesses to develop innovative and effective marketing solutions that help improve brand visibility, differentiation, relevance and most importantly contribute to their overall growth. We are passionate about our work and our clients’ success; we only succeed when they do.
