12/08/2026
How much are you actually paying for one appointment? 📊
Most real estate agents track their cost per lead.
But there's another number worth knowing:
Cost Per Appointment
The formula is simple:
Ad Spend ÷ Appointments = Cost Per Appointment
For example:
💰 $2,000 in ad spend
👤 100 leads
📅 20 appointments
$2,000 ÷ 20 = $100 per appointment
Now you know what you're actually spending to create a sales opportunity.
And you can take it further:
Leads → Appointments → Clients → Transactions
Because getting 100 leads doesn't mean much if only a few turn into real conversations.
Your goal shouldn't just be more leads.
It should be more opportunities from the money you're already spending.
Track your numbers. Understand your funnel. Then optimize.