07/04/2026
Search didn’t disappear, It just changed its address.
Today, discovery doesn’t begin with a query ,it begins with a scroll. Platforms like TikTok, Instagram, and YouTube are no longer just channels for content they’re where decisions are shaped.
Over 60% of product discovery now happens on social. Not because people stopped searching but because content started answering before they asked. The brands winning today aren’t just visible on search. They’re discoverable in moments of attention.