18/08/2026
9 months ago, I gave one of my oldest clients a piece of advice that completely changed the direction of our work together.
I’ve been working with this client since 2021.
Back then, our main focus was Local SEO.
Rankings.
Local visibility.
Google presence.
Getting more customers through search.
We had been doing that for years.
But around 9 months ago, I told him something:
“We’ve built the local side. Now we need to start selling online.”
Not just through one platform.
I wanted us to build a proper multi-channel eCommerce business.
So we started.
Amazon.
Walmart.
eBay.
Etsy.
TikTok Shop.
Different marketplaces.
Different algorithms.
Different challenges.
And for me personally...
A completely new journey.
Today, I’m going to share just one part of that journey.
THE WALMART STORY.
When we started Walmart?
No sales history.
No momentum.
No proven products on the platform.
No guarantee that any of this would work.
We were starting from zero.
And at the same time, something else was happening behind the scenes.
I STARTED PURCHASING FROM ALIBABA FOR THE FIRST TIME.
This was another completely new part of the journey for me.
Finding suppliers.
Comparing factories.
Understanding product quality.
Negotiating prices.
Understanding MOQs.
Samples.
Packaging.
Shipping.
Import costs.
And most importantly...
Learning which suppliers we could actually trust for the long term.
Fast forward to today...
WE HAVE PURCHASED MORE THAN $22,000 WORTH OF INVENTORY FROM CHINA.
But here's the crazy part.
We've only sold roughly 20% of that inventory so far.
Around 80% is still sitting in our warehouse.
Think about that for a second.
The Walmart numbers I'm about to show you are NOT the result of selling through all the inventory we've purchased.
We still have the majority of that stock available.
And that changes how I look at the next phase completely.
Because while we were buying inventory...
We were also learning the entire supply chain.
The first time I purchased through Alibaba, almost everything was new.
Today?
It's completely different.
I now have a proper list of suppliers.
I know who manufactures what.
I understand the pricing much better.
I know what questions to ask.
I know what to check before placing an order.
I understand the process from sourcing to getting inventory into the warehouse.
Basically...
I now know every major part of the process that I didn't know when we started.
And the next step is already planned.
CHINA. 🇨🇳
InshaAllah, very soon I want to be there personally.
Not for samples.
Not for a few cartons.
But to explore the market directly and move toward our first complete container purchase.
We've already set a specific business target for ourselves.
As soon as we hit that target, I'll fly to China and visit the market directly.
Factories.
Suppliers.
Products.
Pricing.
Negotiations.
Everything face-to-face.
But before getting ahead of ourselves...
Let me come back to Walmart.
Because the beginning looked nothing like what the dashboard looks like today.
Small sales.
Random orders.
Inconsistent days.
Nothing particularly exciting.
If you looked at those early numbers alone, it would've been very easy to say:
“Maybe Walmart isn't going to work for us.”
But we kept going.
And one thing we took very seriously from the beginning was:
SEO.
We didn't simply upload products and wait for sales.
We adopted proper marketplace SEO practices across the listings.
Keyword research.
Listing optimization.
Titles.
Attributes.
Content.
Relevance.
Category positioning.
And continuous optimization based on what the marketplace was showing us.
The objective was simple:
GET ORGANIC ORDERS FIRST.
And that's exactly what started happening.
Slowly...
The orders became more frequent.
The sales spikes became bigger.
The gaps between sales became smaller.
Our listings started gaining visibility.
And eventually something happened that I'm especially proud of.
IN OUR NICHE, AROUND 25% OF THE LISTINGS WE SEE ON WALMART'S HOME-PAGE RESULTS ARE OURS.
Think about what that means.
We started with zero Walmart sales history.
And through listing work, SEO, catalog expansion and consistent ex*****on, we built enough marketplace presence that our products now occupy a meaningful portion of the visibility in our niche.
And most of this journey was built around organic sales.
But now...
We've entered the next phase.
WE'VE STARTED ADS TOO.
So now the strategy becomes even more interesting.
Organic rankings + paid visibility.
SEO + advertising.
Existing inventory + more products.
Marketplace data + better sourcing.
And a supply chain that is dramatically stronger than when we started.
Now let's talk about the actual Walmart numbers.
Fast forward roughly 9 months...
Walmart has generated:
🔥 $17,088+ in GMV
📦 1,666 units sold
🛒 1,628 orders
But those numbers don't tell my favorite part of the story.
The growth curve does.
From Feb 1 – May 1, Walmart generated:
$3,861 in GMV.
A decent start.
Nothing crazy.
Then came the next three months...
From May 1 – Aug 1, Walmart generated:
$10,086 IN GMV.
The previous three-month period:
$3,861.
The next:
$10,086.
That's roughly 2.6X the GMV.
Units went from:
334 → 961
Orders went from:
343 → 952
And here's something most people would probably miss...
The average unit retail actually went slightly DOWN.
From:
$11.56 → $10.50
So we didn't grow because we suddenly started charging more.
We grew because...
WE STARTED SELLING A LOT MORE.
More orders.
More units.
More organic visibility.
More marketplace presence.
More sales velocity.
And more momentum.
That's when I knew...
WALMART WAS NO LONGER AN EXPERIMENT.
It was becoming a real sales channel.
And now here's the interesting part.
Q3 ISN'T EVEN FINISHED YET.
The latest partial Q3 numbers are already showing:
🔥 $2,644+ GMV
📦 318 units sold
🛒 286 orders
And we're still going.
But remember what I mentioned earlier...
We've purchased $22K+ worth of inventory from China.
And approximately 80% of that inventory is still sitting in our warehouse.
So when I look at these results...
I don't just see $17K in Walmart sales.
I see the infrastructure we've built behind those sales.
The suppliers.
The inventory.
The SEO knowledge.
The organic rankings.
The marketplace data.
The warehouse stock.
The sourcing experience.
And now...
The advertising data we're starting to collect.
That's why this case study means more to me than a sales screenshot.
Nine months ago, I told a client I'd been working with since 2021:
“We need to start selling online.”
That one decision took us from Local SEO...
To:
Amazon.
Walmart.
eBay.
Etsy.
TikTok Shop.
Then to Alibaba.
Then to international sourcing.
Then to thousands of dollars in inventory.
And now we're working toward something I hadn't done when this journey started:
BUYING A COMPLETE CONTAINER DIRECTLY FROM CHINA.
There's a lesson here.
People usually see the final screenshot.
They see:
$17K+ GMV.
They don't see the supplier conversations.
They don't see the inventory sitting in the warehouse.
They don't see the SEO work.
They don't see the listings that didn't rank immediately.
They don't see the research.
The mistakes.
The learning.
The optimization.
Or the months where the graph wasn't impressive.
But that's where the business is actually built.
THE BORING STAGE COMES BEFORE THE EXCITING SCREENSHOTS.
And sometimes...
The first few months aren't where you make the money.
THEY'RE WHERE YOU BUILD THE MACHINE THAT EVENTUALLY MAKES THE MONEY.
And remember...
Walmart is only one part of this story.
We also started:
*Amazon.
eBay.
Etsy.
TikTok Shop.**
And there's one story in particular that I really want to share next.
THE AMAZON STORY. 👀
As soon as I get some time, I'll share it.
Because Amazon deserves a completely separate case study.
For now...
This is the Walmart story.
From Local SEO → to eCommerce.
From zero Walmart sales → to $17K+ GMV.
From zero marketplace history → to 1,600+ orders.
From my first Alibaba purchase → to $22K+ sourced from China.
From searching for suppliers → to having a complete supplier network.
From organic SEO → to owning serious visibility in our niche.
From organic orders → to now starting paid ads.
And hopefully...
From cartons → to our first full container. 🇨🇳🚢
We're still early.
There's still a lot to learn.
And there's still a lot to build.
But the direction is clear.
THE FOUNDATION IS BUILT.
NOW IT'S TIME TO SCALE. 🚀
And if anyone has any questions regarding eCommerce, Walmart, Amazon, marketplace SEO, sourcing, Alibaba, or selling online...
Feel free to ask.
Thank You.
