Zahra Digital World

28/09/2024

03/11/2023

What is FACEBOOK Ads AUCTION?

When advertisers compete for ad placements based on factors such as bid amount, ad relevancy, good creative (Image, video) and good copy. Facebook gives quality scores on these factors. The ad of Advertisers having high quality score will display more and for many times to a specific target audience on Facebook's advertising platform.This process is called Auction.

Regards: SANIA ZAHRA

03/11/2023

Two types of bidding strategies are

1: Highest volume:
Running ad for the first time we don’t know the results of the spent budget ( conversion rate) so we should select the highest volume strategy so that Facebook itself bring maximum results for us.
E.g. If we are spending 700 on one ad. At this initial stage we can’t estimate the results of how many leads will be generated. And select the highest volume bid strategy then after 5 days we will check the results.

2: Cost per result goal:
When we know the results of spent budget then we will select cost per result goal
E.g. If we are spending 700 on one ad. And select the highest volume bid strategy then after 5 days we will check the results. At this stage we can estimate the result by dividing the number of leads in 5 days by the spent budget. In this way we can select cost per result goal strategy and add a limit of budget according to results.

Regards: SANIA ZAHRA

02/11/2023

Here are some possible A/B testing IDEAS-----

1- Ad Creative A/B Testing:
Test different ad visuals, headlines, ad copy, and call-to-action (CTA) buttons to determine which combination resonates best with your audience.
Example: Create two ads with different images and headlines to see which one results in higher click-through rates (CTR).

2- Ad Format A/B Testing:
Compare various ad formats, such as image ads, video ads, carousel ads, and slideshow ads, to see which format drives better results.
Example: Run two ads—one as a single-image ad and the other as a video ad—to determine which format leads to more engagement.

3- Ad Scheduling A/B Testing:
Compare the performance of ads run at different times of the day or days of the week to determine the most optimal scheduling for your target audience.
Example: Run one ad during peak evening hours and another during morning hours to see when your audience is more active and responsive.

4- Ad Audience A/B Testing:
Test different audience segments based on demographics, interests, behaviors, and lookalike audiences to identify which audience group converts best.
Example: Create two ads targeting different age groups within your audience to see which age group has a higher conversion rate.

5- Ad Budget A/B Testing:
Experiment with different budget allocations to see how variations in ad spend affect campaign performance.
Example: Allocate one ad set a daily budget of $50 and another with a daily budget of $100 to measure the impact on reach and conversions.

6- Ad Ad Set Timing A/B Testing
Test the timing of ad set delivery within a campaign to determine whether adjusting the start and end dates influences performance.
Example: Run one ad set for two weeks continuously and another ad set for one week followed by a one-week pause to see which timing pattern yields better results.

7- Ad Video Length A/B Testing:
Test the impact of different video lengths on engagement and completion rates within video ads.
Example: Create two video ads—one with a 30-second duration and another with a 60-second duration—to see which video length retains viewers better.

A/B testing helps optimize ad campaigns by identifying which elements or strategies are most effective in engaging the target audience

Regards: Sania Zahra

02/11/2023

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02/11/2023

User Generated Content (UGC):

UGC is content that is generated by Facebook users and is utilized as part of a brand's advertising strategy. It's an effective way to build trust, engage the audience, and showcase real-life experiences with a product or service.

Here are examples UGC :

Scenario: E-commerce Fashion Brand
Suppose there is an e-commerce fashion brand that wants to promote its new line of clothing, and they decide to incorporate UGC into their Facebook ads.

User-Submitted Photos:
The brand encourages its customers to post pictures of themselves wearing the new clothing on Facebook, Instagram, or other social media platforms, using a specific hashtag related to the brand or campaign. The brand then curates these user-submitted photos and selects the most appealing ones.

Video Testimonials:
The brand may ask some of its loyal customers to record short video testimonials about their experience with the clothing line. These videos can be shared on the brand's page and within Facebook ads.

Regards: SANIA ZAHRA

02/11/2023

Difference Between Demographics, Interests & Behavior

Demographics:
Demographics refer to specific characteristics and attributes of the audience you want to target with your ad campaigns. These characteristics are typically related to personal information that Facebook users provide on their profiles.

Examples: Age, Gender, Location, Relationship status, work place, education level etc.

Interests:
“Interests” refer to specific topics, activities, hobbies, and affinities that Facebook users have expressed an interest in on their profiles.

Behaviors;
“Behaviors” refer to specific actions, activities, or online behaviors that Facebook users engage in or exhibit. These behaviors provide valuable insights into user preferences, habits, and interests.

Examples: Facebook categorizes behaviors into different categories, such as "Digital Activities," "Mobile Device User," "Travel," "Shopping," "Automotive," and more.

Regards: Sania Zahra

02/11/2023

4 types of people are involved in digital marketing ecosystem.

1: User:
Persons using social media platforms and buy products using this platform are called users.
For example If I am using facebook or insta gram , I am FB and insta user
2: Platforms:
Facebook, instagram, whatsapp ,thread are social media platform which are used by users to entertain themselves, gaining different knowledge and promoting their businesses to increase their sales, reach, impressions , likes , share or comments depending on the nature of business.
3: Business:
A business is the organised effort or activity of producing, buying, and selling goods and services with the primary goal of making a profit.
Example: one person selling his online course
A person wants to sell shoes
I am running a boutique
4: Marketer:
A marketer is an individual or a professional who specializes in the practice of marketing. Marketers employ a range of strategies, techniques, and tools to understand consumer needs, create brand awareness, drive customer engagement, and ultimately generate sales. Their primary goal is to connect businesses with their target audience to purchase the products or services offered.
Example :
Ahmar is a marketer and run ads of landscape designing to promote business of his clients

Best Regards: Sania Zahra

02/11/2023

A marketing campaign's objectives are the exact goals or results it wants to attain. Campaign goals might differ significantly depending on the type of campaign and the overall marketing strategy employed by the company.

Objectives:
6 Objectives of a campaign are as follows

1: Awareness:
We don’t want to sell a product we are just making value and position in the mind of viewers to increase awareness of the brand and its products among potential customers.
Examples: Ads of oppo mobile phone, Sunsilk shampoo, Hair color, surf excel etc launch a social media campaign to introduce itself to a wider audience and gain recognition among them.

2: Lead:
It is needed to gather data e.g contact no. from target audience for upcoming marketing initiatives. Generate leads for clients who are interested in your services.
Examples: interior designer , restaurant owner, Doctor need lead from their respective targeted audience to increase their business value.

3: Engagement:
To encourage interactions and engagement such as like, share , comment on social media platforms.
Examples: A youtuber wants to subscribe and like his channel to increase video views
Someone wants to increase page likes

4: Sales:
The businesses which involve direct selling of their products they will chose sales objective to run their campaign. The products can be tangible or digital
Example: Tangible products like soap, makeup, clothes, shoes , bags, fans etc
Digital product like any recorded course, E-book, Daily planner etc.

5: App Promotion:
App based businesses required to promote their apps to increase downloads
Example: Canva, Amazon, Daraz, Food panda , Dictionary, etc.

6: Traffic:
To increase the number of visitors to a website or channel.
Example: News channels, to warm up pixel , Blog etc

Best Regards: Sania Zahra