04/04/2023
FACEBOOK ADVERTISING - PRO TIPS - SHARING FROM EXPERIENCE
When I close a client who has already been doing Facebook advertising for 6 months or 1 year, I immediately set up two campaigns, especially when the niche is lifestyle and fashion.
The first campaign is the retention campaign which focuses on the existing customers, that is, people who have already bought the product. Since, they have already experienced the brand, the product, the customer service, and are satisfied so it is easier to acquire them again. A healthy conversion occurs at a low cost. The true success of any e-commerce business is in repeat purchases.
The second is the TOFU campaign based on an individual audience that is 1% lookalike of the existing audience who have purchased the product two to three times. The size of the custom audience used to generate a 1% lookalike should be 400+. 75% of the time, this lookalike audience performs very well.
All the best guys, Happy learning.
