17/09/2022
๐๐ ๐๐ผ๐๐ฟ ๐ฝ๐น๐ฎ๐ป๐ ๐ฑ๐ผ๐ป๐ ๐ถ๐ป๐ฐ๐น๐๐ฑ๐ฒ ๐ ๐ผ๐ฏ๐ถ๐น๐ฒ,
๐ฌ๐ผ๐๐ฟ ๐ฝ๐น๐ฎ๐ป๐ ๐ฎ๐ฟ๐ฒ ๐ป๐ผ๐ ๐๐ถ๐ป๐ถ๐๐ต๐ฒ๐ฑ.
Mobile marketing is any advertising activity that promotes products and services via mobile devices, such as tablets and smartphones. It makes use of features of modern mobile technology, including location services, to tailor marketing campaigns based on an individual's location.
๐๐๐ ๐๐๐๐๐๐๐๐๐ :
๐) Mobile marketing is an advertising activity that uses mobile devices, such as text promos and apps via push notifications.
๐) Mobile marketing audiences are grouped by behaviors and not by demographics.
๐) Mobile marketing is a subset of mobile advertising.
๐) Marketing faces privacy issues related to data collection.
๐) Mobile marketing is much more affordable than traditional marketing on television and radio.
Mobile advertising targets audiences not so much by demographics but by behaviors (though demography plays a part, such as the fact that iPad users tend to be older and wealthier).
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