26/04/2024
Most Medical Billing experiences high web traffic, but it won’t stick around or convert to leads.
Why?
Your content is not cutting it.
You are:
• Beating around the bush
• Not addressing your prospects problems
• Talking to your prospects in their language
To outsmart the algorithm, you need to:
• Listen to social media to know what your prospects' real questions
• Find hidden keywords
• Craft content your prospects need
How?
To know your prospect's questions:
• Use tools like Reddit, Quora, LinkedIn, Answer the Public
To find hidden keywords:
• Dig dip into these tools to know untapped long-tail keywords with search demand
To craft content:
• Turn these insights into helpful guides, handy lists, or intriguing 'what ifs' type of content
SEO is not rocket science.
It’s serving your prospects exactly what they want. And then more.
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P.S: How often do you over-complicate your content?
Credit: Cobo
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