Telemarketing is defined as contacting, qualifying, and canvassing prospective customers using telecommunications devices such as telephone, computer and internet. Telemarketing is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services to inform them, either over the phone or through a subsequent face to face or web conferencing appointment s
cheduled during the call. Telemarketing may be done from a company office, from a call center, or from home. It may involve a live operator voice broadcasting which is most frequently associated with political messages. An effective telemarketing campaign often involves two or more calls. The first call (or series of calls) determines the customer's needs. The final call (or series of calls) motivates the customer to make a purchase. Prospective customers are identified by various means, including past purchase history, previous requests for information, credit limit, competition entry forms, and application forms.
