Global Marketing Services

Global Marketing Services To Strengthen Diagnostics and Healthcare in Pakistan. Founded by Mr. Zafar Mahmood and Mr. M. Ayub about 20 years ago.

Now, GMS is enjoying the top position on the list of Pakistan business IVD companies.

The air we breathe, the water we drink, the soil that grows our food; every part of our lives begins with the environmen...
05/06/2026

The air we breathe, the water we drink, the soil that grows our food; every part of our lives begins with the environment around us. At Global Marketing Services, we spend our days working to improve healthcare, but we know that good health does not start in a laboratory or a hospital. It starts much earlier. It starts in clean communities, greener spaces, and a world where people and nature can thrive together. This World Environment Day, we are reminded that caring for human life and caring for our planet are not separate responsibilities. Whether it is reducing paper use through digital systems, encouraging responsible resource consumption, or supporting awareness initiatives within our teams, every small choice contributes to a larger impact.

Happy World Environment Day!

02/06/2026

"Many women survive cancer when it is diagnosed early, but awareness is the first step."

In a recent discussion, Prof. Dr. Shazia Fakhar, Consultant Gynecologist and specialist in Laparoscopic Gynecological Surgery, shed light on the growing burden of ovarian, cervical, and endometrial cancers in Pakistan. She emphasized the importance of recognizing warning signs, seeking timely medical advice, and making screening a routine part of women's healthcare. One of the most powerful messages from the conversation was that advancements in minimally invasive surgery are transforming the treatment journey for women diagnosed with gynecological cancers. Procedures that once required large incisions and prolonged recovery can now, in suitable cases, be performed through small laparoscopic ports, allowing women to recover faster and return to their families and daily lives with less physical and emotional burden.

At Global Marketing Services, we feel proud to play our part in advancing women's healthcare in Pakistan. Through our collaboration with Hologic, we continue to bring innovative minimally invasive gynecological solutions and technologies that support clinicians in delivering modern care to Pakistani women.

🌙✨ For all of us, Eid-ul-Adha is a reminder of humanity, kindness, and the responsibility we carry towards one another. ...
26/05/2026

🌙✨ For all of us, Eid-ul-Adha is a reminder of humanity, kindness, and the responsibility we carry towards one another. At the ViSole Group of Companies, this belief lives within everything we do; whether it is bringing healthcare closer to people, strengthening lives through innovation, or working every day with the intention of creating ease, hope, and better tomorrows for our communities. We are here to serve people with sincerity. 🤝

As homes fill with prayers, laughter, and the warmth of loved ones, we pray this Eid brings comfort to hearts carrying silent struggles, healing to those in need, and peace to every family. ✨
We at ViSole Group of Companies, wish everyone celebrating a peaceful and blessed Eid-ul-Adha.

Eid Mubarak! 🌙🐐❤️

This World Thyroid Day, the global focus on “Thyroid and Nutrition” reminds us that thyroid health is deeply connected t...
25/05/2026

This World Thyroid Day, the global focus on “Thyroid and Nutrition” reminds us that thyroid health is deeply connected to everyday well-being, energy, metabolism, and overall quality of life. In Pakistan, thyroid disorders continue to impact millions of individuals, with women being disproportionately affected. Studies suggest that nearly 5–10% of the population suffers from thyroid-related conditions, making timely diagnosis and continuous monitoring more important than ever.

At Global Marketing Services, we bring advanced thyroid diagnostic solutions from leading medical companies including bioMérieux to support accurate patient care across Pakistan. The VIDAS® Thyroid Assays panel offers a comprehensive range of automated ELFA-based tests designed to assist in the diagnosis, confirmation, and monitoring of thyroid disorders including hypothyroidism, hyperthyroidism, and thyroid cancer. We are actively playing our role in advancing thyroid care with diagnostic precision that helps clinicians deliver answers patients can trust.

For more details: https://www.biomerieux.com/corp/en/our-offer/clinical-products/vidas-thyroid-assays.html

🎉 Celebrating a remarkable milestone, 100 successful cases performed using the CARTO 3 System for advanced cardiac 3D ma...
23/05/2026

🎉 Celebrating a remarkable milestone, 100 successful cases performed using the CARTO 3 System for advanced cardiac 3D mapping at National Institute of Cardiovascular Diseases - NICVD, Karachi.

Global Marketing Services, is honored to collaborate with Johnson & Johnson MedTech in bringing world-class cardiac technologies to Pakistan, supporting better healthcare outcomes and advancing cardiac care for the people of Pakistan.

A special thank you and heartfelt appreciation to Dr. Ghazala Irfan, MBBS, FCPS(Card), FESC, FACC, Dr. Dr. Faisal Qadir, Dr. Maqsood Alam, Dr. Dr.Zubair Mumtaz and Dr. Muhammad Mohsin for their dedication, expertise, and commitment to advancing cardiac healthcare in Pakistan. ❤️👏

Together, shaping the future of healthcare innovation.

Fever in our region is rarely straightforward 🌍🦟. Dengue, chikungunya, malaria, and leptospirosis often present with ove...
19/05/2026

Fever in our region is rarely straightforward 🌍🦟. Dengue, chikungunya, malaria, and leptospirosis often present with overlapping symptoms making early, accurate differentiation critical to patient outcomes ⚠️.

Global Marketing Services introduces the BIOFIRE FilmArray Tropical Fever Panel by bioMérieux in Pakistan, a syndromic PCR solution that detects multiple viral, bacterial, and parasitic targets in a single run in ~50 minutes 🧪⏱️.

A smarter approach to febrile illness enabling timely, confident clinical decisions when it matters most 💡👩‍⚕️.

Standing before some of the country’s most respected healthcare leaders and presenting the future of microbiology diagno...
15/05/2026

Standing before some of the country’s most respected healthcare leaders and presenting the future of microbiology diagnostics was truly a proud moment for Global Marketing Services. At Continental Marquee Karachi, Muhammad Umer Khan, Application Specialist at GMS, delivered a session on “Advancements in Microbiology,” sharing how innovative diagnostic technologies are changing the way infections are identified and treated in Pakistan. From BIOFIRE® and VITEK® MS Prime to VITEK® 2 Compact and BACT/ALERT® VIRTUO®, the discussion reflected GMS’s ongoing collaboration with BioMérieux to make world-class microbiology solutions more accessible to Pakistani healthcare institutions. The presence of Mr. Murad Ali Shah, Chief Minister Sindh, Dr. Azra Fazal Pechuho, Health Minister Sindh, Mr. Tahir Sangi, Health Secretary Sindh, honorable Consul Generals, and leading healthcare professionals made the occasion even more meaningful.

This event also marked the inauguration of Altimi Research and Diagnostic Laboratory, a step forward for the diagnostic ecosystem. It was encouraging to witness this beginning, and for us, it reaffirmed something we deeply value; standing with new laboratories, startups, and healthcare businesses as they take their first steps, and helping create access to quality diagnostic opportunities for the public.

For us, moments like these represent the journey, the partnerships, and the continuous effort to bring stronger diagnostic capabilities to Pakistan’s healthcare system.

The 19th International Agri Asia Conference in Lahore concluded successfully, there were leading agricultural, research,...
13/05/2026

The 19th International Agri Asia Conference in Lahore concluded successfully, there were leading agricultural, research, and regulatory institutions from across Pakistan under one platform focused on the future of precision agriculture and genomic innovation. Representatives from the University of Veterinary and Animal Sciences (UVAS), Maxim Agri, the Livestock & Dairy Development Department, the Livestock Breeding Services Authority Punjab, and the Punjab Food Authority (PAFDA) engaged in discussions around the growing role of genomics, research, and advanced scientific technologies in strengthening Pakistan’s agricultural landscape. The event was honoured by Provincial Minister for Industries and Commerce: Mr. Chaudhary Shafay Hussain and Chinese Consul General: Sun Yan as Chief Guests. Their presence reflected the growing importance of international collaboration and innovation in Pakistan’s agricultural future.

At Booth C31, our teams at Global Marketing Services, in collaboration with Illumina, showcased the iScan System, highlighting how genomic technologies are beginning to reshape agricultural research in Pakistan. The conversations throughout the conference presented a larger national shift, one where agriculture is increasingly being viewed through the lens of science, precision, and long-term sustainability. The platform highlighted how advanced genomic technologies can help researchers and agricultural institutions strengthen crop resilience, improve disease resistance, and build a more data-driven and future-ready agricultural sector for Pakistan.

🩸World Thalassemia Day served as a reminder that behind every diagnosis is a life shaped by resilience, hope, and the ne...
11/05/2026

🩸World Thalassemia Day served as a reminder that behind every diagnosis is a life shaped by resilience, hope, and the need for timely care. Held at Fauji Foundation Hospital, Rawalpindi under the theme “Breaking the Chain: Thalassemia Prevention and Advanced Therapy,” the seminar had healthcare professionals, industry experts, and patients to discuss the growing burden of thalassemia in Pakistan, where an estimated 5,000 to 9,000 children are born with the disease every year. The sessions explored the critical role of blood transfusion in patient survival, innovative management strategies in thalassemia care, radiological insights into disease complications, and a powerful real-life patient experience that reflected the everyday challenges faced by families across the country.

We at Global Marketing Services, were proud to represent Sebia and showcase the advanced capabilities of the CAPILLARYS 3 OCTA, Sebia's latest automated capillary electrophoresis system designed for hemoglobinopathies and other specialized applications. Our team was honored to be part of an event dedicated to awareness, prevention, and a better future for thalassemia patients nationwide.

🩸 World Thalassaemia Day – 8 May 2026 🩸“Hidden No More, Finding the Undiagnosed, Supporting the Unseen”Thalassaemia rema...
08/05/2026

🩸 World Thalassaemia Day – 8 May 2026 🩸

“Hidden No More, Finding the Undiagnosed, Supporting the Unseen”

Thalassaemia remains one of Pakistan’s most common inherited blood disorders, affecting thousands of families every year. In Pakistan, an estimated 5–8% of the population are thalassaemia carriers, with nearly 8–10 million carriers nationwide. Approximately 6,000 children are born with thalassaemia major annually, highlighting the urgent need for awareness, early screening, and accurate diagnosis.

At Global Marketing Services, we are committed to supporting better patient outcomes through advanced diagnostic solutions. Through Sebia electrophoresis solutions for thalassaemia testing, laboratories and healthcare professionals can benefit from reliable hemoglobin analysis, accurate detection of hemoglobin variants, and high-quality diagnostic support for effective screening and monitoring.

This World Thalassaemia Day, let’s work together to promote awareness, encourage early detection, and support patients and families living with thalassaemia across Pakistan. 🤝

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Address

111, Hali Road, Westridge 1
Rawalpindi
45000

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00
Saturday 09:00 - 13:30

Telephone

+9251111145236

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