Global Marketing Services

Global Marketing Services To Strengthen Diagnostics and Healthcare in Pakistan. Founded by Mr. Zafar Mahmood and Mr. M. Ayub about 20 years ago.

Now, GMS is enjoying the top position on the list of Pakistan business IVD companies.

Fibroids and endometrial polyps remain among the most common gynaecological conditions in Pakistan, presenting as heavy ...
18/09/2026

Fibroids and endometrial polyps remain among the most common gynaecological conditions in Pakistan, presenting as heavy bleeding, anemia and subfertility. Too many of these women are still offered a hysterectomy or an open myomectomy, procedures far larger than the pathology demands. The gap is not clinical judgement. It is access to hysteroscopic equipment and to surgeons trained to use it. That gap is what the Hysteroscopy Masterclass at Lady Reading Hospital Peshawar لیڈی ریڈنگ ہسپتال addressed in LRHCON 2026.

Prof. Dr. Shazia Fakhar, Head of the Department, Shifa International Hospitals Limited performed live MyoSure cases before a room of OBGYN consultants and trainees. A fibroid resected with MyoSure XL, a polyp removed with MyoSure LITE. Both completed successfully, each step discussed as it happened.

MyoSure works entirely through the cervix. No incision, no electrosurgical energy inside the cavity. Tissue is cut and aspirated under direct vision, leaving the uterus intact. Most patients go home the same day. For women who still wish to conceive, that is the whole point.

We at Global Marketing Services, brought this technology into Pakistan with our channel partner Hologic, and continues to support the training that makes it usable rather than simply available. With only 15 seats, every participant operated rather than observed. Our thanks to Prof. Shazia Fakhar, Dr. Shahzadi Saima Hussain, Dr. Mahnaz Faisal, Dr. Nazia Liaqat and the organizing committee at LRH for bringing this standard into the public sector.

This World Patient Safety Day, World Health Organization (WHO) turns its attention to noncommunicable diseases, which no...
17/09/2026

This World Patient Safety Day, World Health Organization (WHO) turns its attention to noncommunicable diseases, which now account for 74% of deaths worldwide. Cancer, diabetes, cardiovascular and chronic respiratory conditions rarely end with a single diagnosis. They demand vigilant, lifelong care.

For patients in Pakistan, that care often unfolds across fragmented pathways: repeated investigations, delayed reports and decisions made with incomplete information. With every additional encounter, the risk of harm compounds. In oncology, up to one in three patients experiences an adverse event during treatment.

At Global Marketing Services, we believe safe care for life begins with diagnostic certainty.

a) Next-generation sequencing panels that decode the genomic profile of haematological malignancies, guiding therapy with precision
b) Point-of-care haematology that enables timely monitoring throughout long-term treatment
c) Minimally invasive gynecological solutions that reduce procedural risk and hasten recovery

17/09/2026

Watch the video to hear our CEO: Mr. Zafar Mahmood, on what faster registration means for patients in Pakistan. A diagnosis delayed is a treatment delayed. In Pakistan, some of the world's most advanced diagnostic tools once sat in registration queues for months. Online filing, faster import clearance and quicker review for globally approved devices are now closing that gap.

"Products that were previously not available in Pakistan will now be available within less than a month." Zafar Mahmood, CEO, Global Marketing Services.

At Global Marketing Services, our work is simple: bring the world's best diagnostic solutions to Pakistan. Faster approvals mean new technology reaches our labs, clinicians and patients sooner, when it matters most. This reform brings Pakistan's healthcare system closer to the global standard, and patients will be the first to benefit. We are grateful to Special Investment Facilitation Council, BOARD OF INVESTMENT, Drug Regulatory Authority of Pakistan and every stakeholder who helped make it happen.



https://lnkd.in/p/eZWEfieg

Every year, the world pauses on this day to shine a light on lymphoma, a cancer of the lymphatic system that too often h...
15/09/2026

Every year, the world pauses on this day to shine a light on lymphoma, a cancer of the lymphatic system that too often hides in plain sight. Swollen glands, fevers, night sweats and fatigue are easy to dismiss, and with dozens of subtypes, lymphoma is rarely simple to read. Awareness saves time. Time saves lives.

In Pakistan, lymphoma samples still wait weeks, travel thousands of miles, and come back with too many "no calls." Every delay is time taken from someone who has none to spare.
We at Global Marketing Services are changing that.

Introducing the Pillar OncoReveal® Lymphoid Panel, manufactured by Illumina. Built for Pakistani labs that refuse to settle.
a)84 genes. One tube. One day. From DNA to sequencer in under 8 hours.
b) Sharp where it counts. Catches variants below 5% VAF, even from scarce or compromised samples.
c) Flexible by design. Just 20 to 60 ng of DNA from blood, bone marrow or FFPE.
d) Smarter spending. Fewer repeats, fewer "no calls," lower lab costs.

World-class genomics. Now running in your own lab.
Talk to us at GMS today and bring lymphoid cancer research home.

It was a privilege to host a workshop on Conduction System Pacing (CSP) and Cardiac Resynchronization Therapy (CRT) at t...
14/09/2026

It was a privilege to host a workshop on Conduction System Pacing (CSP) and Cardiac Resynchronization Therapy (CRT) at the National Institute of Cardiovascular Diseases - NICVD, Karachi, led by Dr. Francesco Zanon, MD, FESC, FHRS, FHERA, from Italy.

Cardiovascular disease accounts for nearly a third of all deaths in Pakistan, and for many patients, a pacemaker is what keeps daily life possible. Conventional right ventricular pacing keeps the heart beating, but over time it can leave the ventricles contracting out of step. Conduction System Pacing places the lead directly into the heart's own electrical pathway, at the His bundle or the left bundle branch area, so each beat follows a more natural route. CRT, in turn, restores coordination between the ventricles in patients with heart failure.

During the workshop, 03 cases were performed in the NICVD Cath lab , with Dr. Zanon guiding the team through lead positioning, electrical mapping and confirmation of capture in real time. We are grateful to Dr. Zanon for his time and guidance, and to the NICVD team for their participation and warm hospitality:
Ghazala Irfan, MBBS, FCPS(Card), FESC, FACC
Dr. Faisal Qadir
Dr. Maqsood Alam
Dr.Zubair Mumtaz
Dr. Abdul Mueed
Dr. Reema Qayoom
Dr. Khayyam Amer
Dr. Arzalan Baig

Sepsis is the body's response to infection turning against itself. Every year it causes 47 to 50 million cases and at le...
13/09/2026

Sepsis is the body's response to infection turning against itself. Every year it causes 47 to 50 million cases and at least 11 million deaths, one in five deaths worldwide, and 40% of those cases are children under five. Every hour of delay raises the risk of death by 4 to 9%. Pakistan feels this sharply. Neonatal mortality has been reported as high as 42 per 1,000 live births, sepsis a major driver. In one Bahawalpur study of 586 neonatal sepsis patients, only 8.9% of cultures came back positive and 21% of the babies died. Treatment here still runs on guesswork, and resistant organisms are already ahead of it.

We at Global Marketing Services, are bringing bioMérieux's sepsis pathway to Pakistani hospitals and labs. VIDAS® B·R·A·H·M·S PCT™ reads procalcitonin in about 20 minutes. BACT/ALERT® VIRTUO® automates blood culture. BIOFIRE® FILMARRAY® TORCH runs multiplex PCR in roughly an hour. VITEK® MS PRIME and VITEK® 2 confirm the organism and its susceptibility, so therapy is corrected, not assumed. Every one of these shortens the gap between suspicion and certainty. That gap is where lives are lost. This year's theme is Invest in Sepsis, Save Lives. For Pakistan, that investment begins in the laboratory.

Great technology deserves hands that know it inside out.That was the thought behind our 3-day session at Shifa Internati...
12/09/2026

Great technology deserves hands that know it inside out.

That was the thought behind our 3-day session at Shifa International Hospital, built around the Leica Microsystems BOND III. The sessions covered IHC and ISH workflows and protocol optimization. This hands-on focus is what helps labs deliver reliable results without delays.

From refining staining workflows to a full day spent solving real machine challenges, the sessions were practical and genuinely valuable for everyone in the room. At Global Marketing Services, we believe bringing advanced diagnostics to Pakistan is only half the work. The other half is empowering the people who use them every day. A heartfelt thank you to Mr. Kifah Abunar of Leica Biosystems for sharing his expertise so generously, and to the Shifa International Hospitals Limited team for their enthusiasm and dedication throughout.

Advancing Cardiac Pacing in Pakistan!Two days at the Punjab Institute of Cardiology, Lahore. Four advanced cases. One fi...
10/09/2026

Advancing Cardiac Pacing in Pakistan!

Two days at the Punjab Institute of Cardiology, Lahore. Four advanced cases. One first for the country.

We brought in Dr. Francesco Zanon, MD, FESC, FHRS, FHERA, from Italy to lead a workshop on Conduction System Pacing and CRT with our electrophysiologists and pacing specialists. Dr. Zanon is among the physicians who shaped Bundle and conduction system pacing into everyday clinical practice, and he spent both days on the floor with our teams.

Cases performed:
✅ 1 LOT-CRTP
✅ 2 Conduction System Pacing
✅ 1 CSP + Bachmann Bundle Pacing

That last case was the first Bachmann Bundle Pacing procedure ever done in Pakistan. It paces through the heart's own interatrial pathway for cleaner, more synchronized atrial activation. Lectures travel easily. Technique does not. What moves the field here is Pakistani physicians doing these cases themselves, in their own labs, on their own patients.

Our sincere thanks to Dr. Zanon and to the faculty at PIC.

In most Pakistani homes, a heavy period is something you sit through quietly. You change twice an hour and you tell your...
07/09/2026

In most Pakistani homes, a heavy period is something you sit through quietly. You change twice an hour and you tell yourself this is just how your body is. Nobody calls it a medical condition. It's just "those days." 🩸 But bleeding that soaks through, drags past seven days, or leaves you too drained to climb a flight of stairs is not normal. It has a name: menorrhagia and it is treatable.

Here's what silence costs us. Pakistan's National Nutrition Survey 2018 found anaemia in 43% of non-pregnant women of reproductive age. Heavy periods are one of the reasons so many of us walk around exhausted, breathless, dizzy and call it weakness instead of iron loss. Years. Of anaemia. Of missed work, missed classes, missed life.

So ask the questions we were taught not to ask. Talk to your mother, your sister, your daughter. And talk to a doctor; a simple blood test is where it starts.

A workshop that pushed gynaecological care in Pakistan a step forward.On 2nd September 2026, Shalamar Hospital hosted th...
05/09/2026

A workshop that pushed gynaecological care in Pakistan a step forward.

On 2nd September 2026, Shalamar Hospital hosted the Workshop on Minimal Invasive Gynaecological Surgery in AUB Management, and it turned into one of the most engaging sessions the hospital has held on women's health this year. Doctors from across Lahore gathered for live case demonstrations, hands-on training and detailed sessions on NovaSure Endometrial Ablation and the MyoSure Tissue Removal System.

We at Global Marketing Services brought these Hologic technologies into the room as Hologic's partner in Pakistan, and watching clinicians engage so closely with the equipment made the effort worth it many times over.

None of this comes together without the right people behind it. Prof. Nazli Hameed led the day as Chief Organizer with the kind of clarity that keeps a workshop on track, and Ms. Intissar Alamri walked everyone through the clinical applications with real depth. Prof. Shaherzad Sohail, Dr. Shazia Rasul, Dr. Rabia Mushtaq, Dr. Mariam Khalid and Dr. M. Usman all played their part in making sure the day ran the way it should.

Abnormal uterine bleeding affects a huge number of women in this country; we at GMS are bringing us closer to treating it the way it deserves to be treated.

Address

111, Hali Road, Westridge 1
Rawalpindi
45000

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00
Saturday 09:00 - 13:30

Telephone

+9251111145236

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