Muhammad Yasir

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Muhammad Yasir

Certified Meta Buying Expert with more than 5 Years of Experience I have served over 150 clients from all over the world mainly from U.S, UK and Canada.

My name is Muhammad Yasir and I come from Pakistan with more than 4 years of Social Media Marketing expertise. I graduated in 2020 with a Marketing bachelor's degree and started working in a digital agency as a Social Media Marketer. During my Job as a Social Media Marketer, I have worked for client's social media management, content creation, managing and scheduling content, creating paid adverti

sing campaigns on Facebook and Instagram, and optimizing social media presence of the brand. I'm a passionate and results-driven Social Media Marketer with a knack for client growth and strategic digital campaigns. Do you think I am a fit for any role related to Social Media Marketing? Do connect with me I will be there to help you!

08/05/2024

Are you tired of throwing ad spend at the wall and hoping something sticks? Let's get strategic with Meta Ads funnel structure!

TOFU (Top of Funnel): Grab attention with eye-catching creatives like bold images, short videos, and catchy headlines. Think awareness and interest-piquing!

MOFU (Middle of Funnel): Nurture leads with social proof, customer testimonials, and educational content. Build trust and credibility!

BOFU (Bottom of Funnel): Seal the deal with clear CTAs, limited time offers, and direct response ads. Drive conversions and sales!

Remember, each stage requires a different creative approach. Don't be a one-trick pony! Mix it up and optimize your funnel for maximum impact!

03/05/2024

Your Ad copy is a direct conversation with the consumer. So, it needs to be smartly written with an attention to every detail.

Let's understand how a FACEBOOK AD COPY looks like and what we miss while writing an effective Facebook Ad copy.

Every Ad you see on Facebook or Instagram its Ad copy is structured in the following parts:

Primary Text: The copy that appears at the top, below your account name and above the ad creative. Only the first 125 characters will show, but you can write more.

Headline: Appears just below the image, 40 characters or less.

Description: Just below the headline, 30 characters or less

CTA: chosen from a dropdown (Download, Install, Learn More, Shop, etc.)

Whenever you write Ad copy next time keep the characters limit in mind. You can write more than the mentioned characters limit. But it will be waste of your words as there is a limited space on an ad which shows a limited number of characters for audience.

Follow for more such insightful tips of social media marketing.

26/04/2024

These 4 Ms were first introduced by Neil Borden in the 1950s and later popularized by Philip Kotler in his marketing textbooks. They provide a framework for developing an effective advertising strategy.

1. Market: Identifying the target audience and understanding their needs and preferences. Dig deeper into the target audience by creating BUYER PERSONA of your ideal customer. It will ease most of your advertising confusions such as what to show in your ads, how to show and where to place your ad.

2. Message: Crafting a clear and compelling message that resonates with the target audience. For example:

Brand: Dove
Message: "Beauty is not just a pretty face. It's about being confident, strong, and unique. Embrace your beauty, inside and out."

This message resonates with Dove's target audience (women) by:

-Challenging traditional beauty standards
-Emphasizing inner strength and confidence
-Encouraging self-acceptance and empowerment

3. Media: Selecting the most effective channels to reach the target audience, such as print, digital, or broadcast. In Digital Marketing case, you will decide whether to go for PPC, Meta Ads, Influencer Marketing or any other medium of marketing to spread the message to your brand's target audience.

4. Measurement: Tracking and evaluating the effectiveness of the advertising efforts, including metrics such as reach, frequency, and return on investment (ROI).

Fuel your online presence with some serious marketing mojo! Connect with me and let's make some digital sparks fly!

19/04/2024

Your CAMPAIGN is running but you can't sit idle to wait for the RESULTS. You have to constantly keep eye on the metrics to decide whether your campaign is giving you the results you desired.

So, here are 7 important metrics to look for in your Meta Ads campaign:

1. Click-Through Rate (CTR): CTR measures the percentage of people who clicked on your ad after seeing it. It indicates how engaging your ad is to your target audience.

High CTR signifies that your ad is relevant and compelling, leading to more traffic to your website or landing page.

Important for: All types of campaigns, especially those focused on driving traffic and conversions.

2. Conversion Rate: Conversion rate measures the percentage of people who completed a desired action after clicking on your ad. It shows how effective your ad is at driving desired actions.

A high conversion rate indicates that your ad is effectively persuading users to take the desired action.

Important for: Campaigns aimed at driving specific actions, such as sales, lead generation, or sign-ups.

3. Cost Per Click (CPC): CPC measures the average cost you pay for each click on your ad. It helps you understand the efficiency of your ad spend.

Lower CPC means you're acquiring clicks at a lower cost, maximizing your budget's effectiveness.

Important for: Campaigns with limited budgets or those focused on maximizing ROI.

4. Cost Per Acquisition (CPA): CPA measures the average cost you pay to acquire a customer or lead. It shows the efficiency of your ad campaigns in acquiring customers or leads.

Lower CPA indicates that you're acquiring customers at a lower cost, which is essential for maximizing profitability.

Important for: Campaigns focused on driving specific actions, such as sales or lead generation, while maintaining profitability.

5. Ad Relevance Score: Ad relevance score measures how relevant your ad is to your target audience. It helps in understanding the quality and relevance of your ad.

Higher relevance scores generally lead to lower costs and better ad performance.

Important for: All types of campaigns, as it directly impacts ad performance and cost-effectiveness.

6. Frequency: Frequency measures how often your ad is shown to the same person. It indicates ad fatigue and potential audience saturation.

High frequency can lead to diminishing returns as the same audience sees your ad repeatedly.

Important for: Campaigns aimed at maintaining audience engagement and avoiding ad fatigue.

7. Return on Ad Spend (ROAS): ROAS measures the revenue generated for every dollar spent on advertising. It helps in evaluating the profitability of your ad campaigns.

A ROAS greater than 1 indicates that your campaigns are generating positive returns.

Important for: All types of campaigns, especially those focused on driving revenue and maximizing profitability.

These metrics play a vital role in deciding where your ad campaign is heading. Your decision whether to CONTINUE or STOP ad campaign depends on these above defined metrics.

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18/04/2024

WONDERING how to start creating your Meta Ad Campaign?

Well, here is the FIRST and very CRUCIAL step when you create your Ad campaign in Meta Ads Manager. Selecting wrong objective will never lead you to the desired outcome.

So here is the breakdown of each of the objective and what it is good for:

1. Awareness: Show your ads to people who are most likely to remember them

Good for:
✅Reach
✅Brand awareness
✅Video views
✅Store location awareness

2. Traffic: Send people to a destination, such as your website, app or Facebook event.

Good for:
✅Link clicks
✅Landing page views
✅Messenger, Instagram and WhatsApp

3. Engagement: Get more messages, purchases through messaging, video views, post engagement, Page likes or event responses.

Good for:
✅Messenger, Instagram and WhatsApp
✅Video views
✅Post engagement
✅Conversions
✅Calls

4. Leads: Collect leads for your business or brand.

Good for:
✅Instant Forms
✅Messenger and Instagram
✅Conversions
✅Calls

5. App Promotion: Find new people to install your app and continue using it.

Good for:
✅App installs
✅App events

6. Sales: Find people who are likely to purchase your product or service.

Good for:
✅Conversions
✅Catalogue sales
✅Messenger, Instagram and WhatsApp

FOLLOW for more such content and ease your Social Media Marketing journey with me!

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17/04/2024

Here is all what you need to know about creating custom audience in your Meta Ads Manager:

There are mainly 05 types of audiences you can create in your Meta Ads account for targeting.

1. Instagram Engagers: you can create a Custom Audience based on interactions with your Instagram business profile, including likes, comments, saves, and direct messages.

2. page Engagers: You can create a Custom Audience of users who have engaged with your page or Instagram business profile, such as liking, commenting, sharing your posts, or sending you a message.

3. Website Visitors/Purchasers: By installing the Facebook pixel on your website, you can create a Custom Audience based on users who have visited specific pages, completed certain actions, or met other criteria defined by their behavior on your site.

4. Customer List: You can upload a list of your existing customers' email addresses, phone numbers, or other identifiers. Facebook matches this data with its user database to create a Custom Audience.

5. Catalogue: If you have an e-commerce website with a product catalog, you can create Custom Audiences based on the interactions users have with your products. This is done by connecting your product catalog to Facebook through tools like the Facebook pixel or the Facebook Business Manager.

Follow for more such informative content and ease your Social Media Marketing journey with me!

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