Take1

Take1 is a global marketing company specializing in video advertising solutions for advertisers and publishers.

24/08/2026

One month to DMEXCO 2026 — this year's program is one worth paying attention to.

DMEXCO returns on September 23–24, and the agenda this year is directly relevant to where programmatic advertising and digital media are heading.

The theme is Scaling Intelligence — the shift from AI experimentation to measurable business results. For the CTV, programmatic video, and audio advertising space, this translates into concrete shifts already happening across the industry:
▪️AI-driven optimization that improves campaign performance in real time;
▪️cross-screen measurement that connects CTV, desktop, and mobile into one clear picture;
▪️data and identity strategies that keep audience targeting effective in a post-cookie environment;
▪️programmatic audio as a growing channel with proven engagement and reach.

Victor Trubin and Kirill Kolosov from the Take1 team will be attending both days. If you're going to be there, we'd welcome the opportunity to discuss how programmatic solutions can work for your business.

20/08/2026

Programmatic buying is no longer just an option — it is the default way digital ads are bought and sold. The real challenge today is not automating your campaigns, but ensuring your budget goes into high-quality, fraud-free inventory that people actually see.

As open ad exchanges lose ground to private marketplaces, success depends on inventory quality. Buying ads across isolated platforms leads to duplicate reach and wasted budget. Modern programmatic strategies need a unified system that connects Connected TV, digital audio, and premium web environments in real time.

Optimize your cross-platform strategy with Take1’s programmatic infrastructure: take1ads.com

17/08/2026

🎙️Podcast advertising: the fastest-growing ad channel

Digital audio has reached its peak relevance, transforming from a secondary media format into a primary driver of audience engagement. While standard visual placements continue to lose efficiency, audio ads provide an uninterrupted connection with premium users, offering brands a high-performing channel with optimized return on investment.

🟢 Discover how to integrate audio into your strategy: take1ads.com

13/08/2026

Take1 is heading to DMEXCO 2026 in Cologne.

DMEXCO is Europe's leading digital marketing & tech event — and this year's edition looks particularly relevant for everyone working in media, tech, and advertising.

The theme is Scaling Intelligence: moving from AI experimentation to real, measurable business impact. For CTV, programmatic video, and audio advertising, this shift is already reshaping how campaigns are built and delivered. Smarter data integration, real-time optimization, and cross-channel measurement are moving from nice-to-have to industry standard.

Victor Trubin and Kirill Kolosov from the Take1 team will be attending on September 23–24. If you're heading to the event too, we'd welcome the opportunity to connect in person.

Feel free to reach out — we'd be happy to schedule a meeting.

30/05/2026

You refreshed the visuals, rewrote the script, hired a better editor and the results still didn't move. Before you touch the creative again, swipe through to find out what's actually going wrong and check if any of these are quietly hurting your results right now.

1. No sequencing strategy — one video for every stage of the funnel
Showing the same ad to a cold audience and a warm one is like asking someone to sign a contract the moment you meet them. Awareness first, consideration next, conversion only when the audience is ready.

2. No frequency cap and your audience is exhausted
Without frequency capping, the same person can see your ad 15+ times in a week. After the third impression, engagement drops. After the tenth, sentiment turns negative. Repetition without limits doesn't build recall — it builds irritation.

3. Same creative across CTV, desktop, and mobile without adaptation
CTV viewers sit 2–3 meters from a large screen, relaxed and fully focused. Mobile is 20 seconds between tasks. One video cannot perform well in both contexts at the same time.

18/05/2026

Your audience spends hours every day away from screens — and that is exactly where visual ads stop working 📵

Programmatic audio reaches your targets in moments display advertising cannot, such as during a commute or a workout. By eliminating banner blindness, you ensure your message is heard in full.

↗️ Discover how to integrate audio advertising into your media mix to enhance performance: take1ads.com

30/04/2026

Maximizing ROI: Why your marketing must evolve from reach to connectivity ↗️

Multichannel strategies are effective for increasing raw reach, but they often lead to budget fragmentation. The lack of communication between channels results in a diminishing return on ad spend (ROAS), as you are essentially bidding against yourself for the same audience's attention without any strategic sequence.

The transition to Omnichannel solves this by synchronizing your data points into a single performance ecosystem. Instead of random impressions, you implement cross-platform frequency capping and sequential messaging. This level of integration directly boosts ROI by reducing wasted impressions and increasing the conversion probability at each touchpoint.

Stop overpaying for duplicate reach. Use Take1’s omnichannel infrastructure to save your budget. Reach out to our team or explore our solutions at take1ads.com

27/04/2026

You can increase bids and refresh creatives indefinitely, but eventually, every single-channel strategy hits a performance plateau 📊

Your audience doesn’t live on Facebook 24/7. They stream on Netflix, listen to Spotify, and search for solutions across the web. If you only occupy the newsfeed, you’re missing the majority of their digital journey.

True scaling happens through multi-platform integration. According to the IAB (Interactive Advertising Bureau), multi-channel campaigns can drive a 24% increase in conversion rates compared to single-channel efforts. In this ecosystem, Facebook becomes a high-performing component of a broader strategy that includes CTV and Programmatic Audio.

🟢 At Take1, we place your brand exactly where your audience spends their time. Ready to scale? Let’s expand your reach: https://take1ads.com

23/04/2026

Legacy 3rd-party cookies are obsolete due to global privacy regulations and browser restrictions. If your reach depends on pixels alone, your ROI is at risk.

How to align your brand with high-intent environments, will find here: https://take1ads.com/

11/02/2026

֍ Recent industry research indicates that while 85% of marketers use AI tools to speed up creative production, over 60% express concern about errors, brand safety, and loss of authenticity without human oversight.
Source: iab

Here are 3 practical ways to strike the right balance:

🧩 1. Use AI for ideation and scalable variations, but always have a human expert review scripts, messaging, and tone before launching.

🧩 2. Сonsider clear tagging of AI-generated assets where appropriate. Transparency increases trust and helps teams track what works and what doesn’t.

🧩 3. Run small control groups to compare AI vs human-refined creative performance. This will help you improve AI inputs based on actual engagement.

📩 If you want to integrate AI-assisted workflows into your media campaign, reach out to us at take1ads.com ⌨️

Adres

Aleja Grunwaldzka 56/202
Gdansk
80-241

Strona Internetowa

http://take1ads.com/

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