08/03/2022
Here is a question for you? Why do some businesses grow and others fail?🧐
📈Is it their profit margin?
🪂Marketing?
🚀Product?
Maybe, but there's a strong argument for it being something more fundamental than that.
All you have to do is look and you'll see that there is not a single successful business out in the world that's brand is not centred around solving its customer's problems. Now you may ask? As a branding agency, why are we talking about this?🤔
😄Simple, because this all comes down to branding and brand strategy, because when a company from the beginning set's out to solve a customer's problem and explains genuinely/well how they will solve it.
They are building a brand that their customers associate with caring about their interests, which if you are in marketing, you know this is one of the most powerful assets any company can have.
🙃Now, this was a bit of a rant.
But I wanted this to remind everyone, that when you're starting a business, you need to ask yourself, is this a problem that needs solving? Or do you have to sit down and change it up?
🔎And once you have found a problem that needs solving, you need to focus on putting 'serving your clients' at the centre of your strategy and brand. No matter if you are a designer, business owner or a chai loving dog walker.
Because it simply pays off to solve your customer's problems more than it does to worry about having fancy marketing campaigns, publicity or cool looking designs.
Written by Jan Pollonais
