Delante SEO / SEM Agency

22/05/2026

Picture this: you have a fantastic, ready-to-go SEO audit in your hands. You know exactly what needs to be fixed to start driving more traffic and sales. Sounds great, right? Except for one thing: your IT department has absolutely no time to implement it.

We all know that developer backlogs can be long. But hardly anyone calculates how much real money slips through the company's fingers during those 90 days of waiting.

Do you know how to calculate exactly how much every single week of delay is costing your business? And more importantly - do you know how to fast-track this process without causing friction with your dev team? 🤔

In our latest article, we break this problem down piece by piece. We show hard numbers and alternative solutions that will allow you to get things moving without waiting for the IT department to save the day.

👉 Find out how to unlock your website's potential right now! Link in the comment.

20/05/2026

The ads are live, the campaign budget has been allocated, but what’s the point if you can’t see your own ads? 👀

But what if we told you that… it’s actually a good thing you can’t see your ad? What’s more in modern marketing, this might be the strongest proof that your Google Ads strategy is working flawlessly and your budget is safe. 💰️

👉️ In our latest article, we ruthlessly debunk the myth of “monitoring ads by eye.” We show how modern algorithms work and how to interpret hard data to gain complete peace of mind about your marketing investments.

15/05/2026

📆 For years, link building was regarded as the 'magic pill' for securing rankings. Today, in the era of AI Overviews and advanced Google algorithms, links without a solid substantive foundation are nothing more than hollow signals.

Google and AI models are looking for something deeper they are looking for Topical Authority. Businesses built on strong topical authority are far more resilient to Google’s fluctuations. Why? Because they become an indispensable part of the information ecosystem for the algorithms.

In our latest Delante blog post, we break down the process of building authority in the age of AI.

👇 Stop collecting links: start building authority.

A link profile alone isn’t enough. Find out how AI Authority Link Building turns your brand into a “Source of Truth” for LLM models. An expert perspective from Kasia Śliwa.

13/05/2026

Does every business need AISO? 😱

Google does not display generative AI responses to everyone or everywhere. Why? Because user trust and data security are at stake.

When analyzing the mechanics of generative algorithms, we must take into account industry specifics, query complexity, and data security standards.

👇 Read the full strategic breakdown on our blog to find out where your budget should be going. Link in the comment

08/05/2026

GEO and AISO are two distinct approaches to AI optimization and confusing them when planning a marketing budget has real consequences. 💻️

➡️ GEO (Generative Engine Optimization) covers only the Google ecosystem: AI Overviews and AI Mode. It reaches a broad audience at the early stages of the buying process.

➡️ AISO (AI Search Optimization) is a strategy that spans all major language models -ChatGPT, Perplexity, Claude, Gemini, Grok. It targets B2B decision-makers who use AI tools instead of traditional search engines when researching vendors.

The choice between these strategies should be driven by data, not trends. For e-commerce and local services, GEO is sufficient. For companies operating in B2B or selling complex, high-value solutions - the absence from LLMs means invisibility exactly where purchasing decisions are actually made.

The article breaks down what each strategy includes, where the differences lie, and when investing in AISO simply isn't necessary.

🔗 Link in the comments

07/05/2026

Ready for a deep dive into analytics expertise? We’ve got some exciting news straight from our expert! 🚀

Wojciech Urban is hitting the stage at this year’s MeasureSummit, and we’ve got a little "fast track" for you! 🤫 While the official live event is just around the corner, we have some insider info:

🔥 Wojciech’s session is ALREADY AVAILABLE for on-demand viewing in the Event Lounge for all registered attendees!

There is no need to wait until next week. You can hit play on Wojciech’s session RIGHT NOW and dive into the secrets of measurement before the crowd. 📈

👉 Check your inbox, log in to the attendee portal, and let us know in the comments: which part of Wojciech’s talk are you most excited to learn about? 🎤

Don’t have your ticket yet? This is your last call to join the MeasureSummit community!

30/04/2026

Tomorrow, Poland celebrates Labor Day!

It’s a time when some are already eyeing the long weekend, some are finishing their last tasks, and others are already out there enjoying the spring sun! ☀️

But here at Delante, we have a slightly different take: We celebrate the spirit of work every day.

We love what we do, and that’s the real reason to celebrate. However, we also believe that the best results come from a well-rested mind. So, while our Polish team takes a short breather to recharge their batteries, our passion for your growth remains at 100%! 📈

20/04/2026

Precision matters - in your SEO strategy too. 🩺📈

The medical industry is one of the most challenging niches in digital marketing. Why? Because trust and authority are everything when it's about people’s health.

We’ve put our expertise to the test with Clinic Form – Grupa Lekarska, and the results speak for themselves.

Want to see the exact steps we took to scale a medical brand? Check out the full breakdown in our case study!
👇 Read the full story here:
https://delante.co/clients/case-study-clinic-form-grupa-lekarska/

16/04/2026

We’ve made it into the TOP 7 search agencies in Europe! 🏆

The European Search Awards 2026 is not just another competition where the best storyteller wins. The ESA jury holds an "Outstanding" accreditation from the Independent Awards Standards Council. They evaluate hard data: the impact of SEO/SEM activities on sales, campaign ROI, technological innovation, and proven effectiveness.

In the Best Large Integrated Search Agency category, only 7 agencies from across Europe were shortlisted. We are proud to be one of them – and the only representative from Poland.

Check out the full TOP 7 list and our analysis of what to look for when choosing a search partner in the article below. 👇

10/04/2026

Translating your content isn't the same as localizing it. 🌍

Running international SEO with a translation tool and calling it done? That's one of the most common and costly mistakes in global expansion.

Search engines don't just rank words. They rank relevance. And relevance is deeply cultural.

👉 Find out why native speakers and local context are the real secret behind successful international SEO.

08/04/2026

The data-driven approach has been the gold standard in marketing for years.

Today? It might be one of the biggest strategic traps for your business.
Why? Because the data you're basing your decisions on is incomplete and not because of a configuration error.

Nearly 50% of all internet traffic is now generated by bots (including those training AI models). Add to that the blind spots caused by GDPR, Consent Mode, and GA4 sampling. The result? Reports that look like hard analytics but actually paint a skewed picture of reality.

Seeing a traffic drop? Before you rewrite your content and overhaul your strategy, check whether you're actually cutting out bot traffic while your conversion rate is quietly climbing.

👉 How do you stop blindly trusting data and start extracting real insights from it? Read our blog post

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