Admind Branding & Communications

Admind Branding & Communications Admind is a leading branding agency in Central Europe, partnering globally to create authentic, conscious brands. Admind Agency is global, branding agency.

We blend global expertise with local insights to deliver strategic, sustainable branding as a certified B Corp. We are helping the largest corporations to develop innovative and creative solutions

31/07/2026

Farnell – Ready for Tomorrow 🚀

How do you unify a global brand across three regions, multiple sub-brands and countless touchpoints, all the while staying true to your legacy and values?

We built a complete brand ecosystem around a modular narrative for Farnell, a global distributor of electronic and industrial products. Access. Assemble. Aspire. Three verbs, three promises — a mindset that reflects the forward-thinking approach of Farnell's customers.

At the heart of this are high-end 3D renderings of key machines and technologies, modelled and lit entirely in-house. These hero visuals have elevated Farnell's B2B communications, offering an aesthetic rarely seen in the sector.

Rolled out across more than 30 markets, the Global Brand Programme gave Farnell a clear, consistent voice worldwide, establishing it as a trusted partner in an ever-changing world.

See the full project 👉
https://hubs.li/Q04rrPBX0

We're excited to share some great news! 🎉Our Creative Director, Piotr Wiśniewski, has been selected to join the jury of ...
24/07/2026

We're excited to share some great news! 🎉

Our Creative Director, Piotr Wiśniewski, has been selected to join the jury of the DOBRY WZÓR competition for the second time.

The 33rd edition is now open for entries! If you have outstanding design work, now is the time to submit it. 👏

Congratulations, Piotr! 💪

AI is great at spotting patterns. But building a brand often means breaking them ⛓️‍💥In his latest article, Mateusz – ou...
22/07/2026

AI is great at spotting patterns. But building a brand often means breaking them ⛓️‍💥

In his latest article, Mateusz – our CEO – shares how he approached bringing AI into a 200-person organisation: what worked, what didn’t, and the leadership lessons along the way.

A honest look at creativity, clarity and why AI is a cognitive multiplier and not a replacement for strategic thinking 🧠

🔗 Comment CEO and check your DMs!

Your biggest competitor has just rebranded.A link is sent to Slack and the leadership team asks: 'So, what's our move?' ...
17/07/2026

Your biggest competitor has just rebranded.
A link is sent to Slack and the leadership team asks: 'So, what's our move?' The instinct is to match them quickly.
This tendency even has a name — 'action bias' — and it's almost always the wrong first move.

A competitor's rebrand isn't a threat that can be neutralised easily. It's market intelligence that needs to be decoded: where are they heading, and which space are they leaving behind?

Our latest article shows you how to read it and respond clearly instead of quickly.

➡️https://hubs.li/Q04pQjhP0

Great ideas deserve great ex*****on.Did you know that investors spend less than four minutes reviewing a pitch deck and ...
15/07/2026

Great ideas deserve great ex*****on.

Did you know that investors spend less than four minutes reviewing a pitch deck and that only around 1% secure funding? This makes every minute count. The good news is that well-executed visuals can increase persuasiveness by up to 43%, and people remember 65% of what they see compared to just 25% of what they hear.

The numbers make it clear that presentation design is not just a "nice to have". It's a specialised discipline, just like branding or copywriting.

AI can generate a deck in minutes. However, it cannot read the room, sense timing or transform data into a compelling narrative. That part is still beautifully human.

At Admind, we combine the speed of the latest AI tools with expert presentation design because technology should support the story, not replace the strategist behind it.

Want the full picture?
Download our free guide, From AI to Emotion, to learn how to design presentations that truly connect:
https://bit.ly/4bD8xU3

Meet Bartłomiej Witek, Senior Brand Consultant at Admind, whose expertise helps build trust at scale ✳️In our latest art...
10/07/2026

Meet Bartłomiej Witek, Senior Brand Consultant at Admind, whose expertise helps build trust at scale ✳️

In our latest article on branding in financial institutions, we spoke with Bartek about why brand is the product in financial services — and what it takes to build consistency, credibility, and trust across complex organizations.

Curious about our thoughts?

👉 Read the full article:
https://bit.ly/3SV1Eai

Each month, a different question sets the tone for our teams and offices. We call this initiative Theme Months 🌿This Jul...
06/07/2026

Each month, a different question sets the tone for our teams and offices. We call this initiative Theme Months 🌿

This July, we’re examining our relationship with plastic. Small, everyday choices add up, and change often starts with simply paying attention.

For this month’s poster, our Senior UX/UI Designer, Asia Trela, picked up a crochet hook. She said, „The idea for this Theme Month poster came to me after I learned a new crochet technique. The stitches create a grid which I realised could serve as a canvas for the text: Less plastic, please.’

The result is a message you can almost feel, created slowly by hand from a long-lasting material rather than something disposable.

Less plastic, please ✨🌍

Most brands want to stand out. But very few are brave enough to be kind 🍀In a creative world built on irony and detachme...
30/06/2026

Most brands want to stand out. But very few are brave enough to be kind 🍀

In a creative world built on irony and detachment, choosing kindness as a creative stance is a genuinely radical move. It takes more courage than provocation.

Jędrzej Chojnacki Jędrzej Chojnacki, a Communication Expert and Brand Designer at Admind, knows this well. He started out in the world of internet satire. What he emerged with was the opposite of cynicism: illustrations that tease with irony, but ultimately offer compassion.

That tension? It’s not a contradiction. It’s a strategy.
It’s also exactly how the best brand communication works.

This time in Our Artists we explore what happens when a storyteller’s instinct meets brand design, and examine why practising kindness with intention might be the most subversive creative act of all 🫂

👉 Comment YEN and we’ll send you the link to full Jędrzej’s story!

At Admind, we believe that good design should be accessible to the organisations that need it most, not just those who c...
23/06/2026

At Admind, we believe that good design should be accessible to the organisations that need it most, not just those who can afford it. We recently turned this belief into action.

Our teams dedicated a full day to an internal design sprint, partnering with two purpose-driven organisations: the food cooperative "Dobrze" in Warsaw and the social enterprise "ŻyWa Pracownia" in Krakow, to deliver pro bono design work with measurable business value.

- For 'Dobrze', a member-run food cooperative, the team developed a comprehensive social media template system to enhance brand consistency and improve communication efficiency.

- For ŻyWa Pracownia, a social enterprise that supports people experiencing homelessness through craft and vocational training, the team developed a visual identity for a new bicycle repair initiative, helping the organisation to establish a venture that has both social and economic impact.

This kind of initiative reflects our broader commitment to applying design expertise where it can create the greatest impact, beyond commercial engagements.

Thank you to everyone who made it happen: Magdalena Rymarzuk, Karolina Pospischil, Marta Filarowska, Marta Plichta, Ania Rejkowicz, Michał Łukasiewicz, Wojciech Piróg, Kinga Gluć, Oliwia Głod, Paulina Krynicka, Arkadiusz Haratym, Wiktor Skowerski, Jędrzej Chojnacki and Karolina Dubaj.

Read the full story on our blog: https://bit.ly/4g6tiLf

'We'll just put our logo on it. How hard can it be?' 🤔Six months later, customers are confused, key talent has left and ...
19/06/2026

'We'll just put our logo on it. How hard can it be?' 🤔

Six months later, customers are confused, key talent has left and the parent brand means something different to everyone and nothing specific to anyone.
70–90% of M&A deals fail to meet their financial expectations. Brand architecture is almost always part of the reason why.
An umbrella brand strategy protects the equity you just paid for. But only if you design it before the deal closes, not months afterwards.
In our latest article by Edyta Śleszyńska:

➡️ Umbrella brand vs. house of brands: why the distinction changes everything.

➡️ Real scenarios: spinning off a division, absorbing an acquisition, aligning a strong sub-brand

➡️ The brand stretch test: the hidden risks and how to measure its effectiveness.

Read the full article on our blog!

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