ProEco Leaders

18/07/2022

🆕 Learn about our new tools! 🆕

Working on a marketing strategy for Consdata, Sylwia Paszyna and Katarzyna Harmata developed brand new types of a workshop.

In our latest case study, we share detailed descriptions 🔗
https://projectpeople.pl/case-study/rola-warsztatow-z-klientem-w-procesie-budowania-strategii-marketingowej/

How can you use the workshops?

💣 The Target Group and Problem-Solution Fit workshop will help you structure the evidence that your target group actually has the problems you are solving. Alternatively, you'll see what you still need to confirm and which hypotheses you need to validate.

💣 The Unique Value Proposition and Key Selling Points workshop will make it easier for you to turn your brand's differentiators you have confirmed with customers into concrete marketing messages.

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Tło projektu Consdata to software house tworzący rozwiązania skierowane do branży finansowej, liderów bankowości w Polsce. Naszym zadaniem w tym projekcie było wypracowanie strategii marketingowej. Po stronie Project: People pracowałyśmy w składzie Sylwia + Kasia, a Consdata reprezentowali...

14/07/2022

Sława aplikacji Power Apps i Power BI zatacza coraz szersze kręgi. Naszym zadaniem było sprawienie, by te narzędzia poznało jeszcze więcej osób i firm. Aby zrealizować ten cel ułożyliśmy komunikacyjny plan taktyczny dla TTMS. 😎 Z naszego najnowszego Case Study dowiesz się:

🤔 dlaczego działania komunikacyjnie, które wzajemnie się uzupełniają mają sens
🚀 w jaki sposób zaplanować konstrukcję wpisów na bloga
🔥 jak powinien działać lejek marketingowy

Brzmi ciekawie? Zapraszamy do lektury 👉 https://projectpeople.pl/case-study/komunikacyjny-plan-taktyczny-ttms/

Przy projekcie po stronie Project: People pracowali: Kamil Cupiał
Autorka Case Study: Małgorzata Głódź-Adamkiewicz

Dla TTMS zrealizowaliśmy projekt content marketingowy opierający się o Personal Branding czołowych osób w zespole. Przygotowaliśmy koncepcje oraz plany komunikacyjne dla: publikacji na profilu showcase, wpisów blogowych, wpisów Personal Brandingowych oraz kampanii ADS.

13/07/2022

It is used by more than a billion users every day... 👀.

It is a source of entertainment, yet there's plenty of valuable content.

Its defining feature is the video format that promotes various trends and challenges. 🎬

❓You already know what we're talking about, right?

Discover TikTok, which, despite what many people think, is not an app exclusively for teenagers... ⬇

12/07/2022

👏 We are practitioners who appreciate the power of science. We take part in various initiatives and are eager to share our knowledge, and some of our team members are brilliant lecturers. One of the universities where you can meet Project: People experts is the School of Management and Banking in Krakow.

We try to conduct exercises and lectures in a natural environment, so students are frequent visitors to our coworking space.

We show them how to put knowledge into practice, tell them about our company and organize Q&A panels. We believe that the key to development is the balance that comes from the right combination of theory and practice. Would you agree? 🤔 👉

11/07/2022

You can live without experimentation... but why would you? 🔥

At Project: People, we declare war on the Status Quo every day. "Never darken our door again!" we shout, waving a filled-in Experiment Canvas (the one you can DOWNLOAD for FREE in our Lean Library!) like it's a sword🤺 "We want to do it differently! Better! Faster! With more value for our client!"

🤼 🤼 🤼

Well, okay, the situation is rarely that dramatic. Maybe it's because testing and experimentation have become part of our daily lives? After all, there is always room for improvement 🪡

And regardless of whether we're running a Google Ads campaign for a leading Polish software company (hello j-labs software specialists), conducting Product Discovery research, or embarking on any other project, there is always time for experimentation! 🧑🔬

1️⃣ We identify what we know and don't know 🤔
2️⃣ We evaluate the relevance of our hypotheses in the context of a business model ☝️
3️⃣ We come up with a way to test the hypotheses in practice 🔭
4️⃣ We determine the point at which we stop, evaluate the results, and proceed with another experiment 😎

Interested to know more? Give us a👍 and maybe we can prepare a longer text with specific examples.

08/07/2022

Is it possible to test a product idea? 👀

🔥 In her latest case study, Sylwia Paszyna not only proves it is possible but also explains how to do it:

✅ based on experiments,
✅ at low cost,
✅ without disturbing the research results.

This time, we conducted desk research, netnography and in-depth interviews. We also created a marketing strategy MVP for a company in the home & living industry. 🛋

❓If you're curious about how we handled a project where we had to completely reverse the order of experiments, read the case study. ➡ https://projectpeople.io/case-study/how-to-test-a-product-idea/.

We have to admit that this collaboration got us hooked on the circular economy. 🤩 Do we have any experts in this field here? What does your daily work look like?

How to increase the chances of the product's success on the market?

07/07/2022

Do you use an elevator? 🤔 We bet you have more than once 🙂 Now, imagine you're in an elevator with your potential employer or client. How would you use that brief moment to get them interested in you? 🤔🔥

"Hi, I represent Project: People, a lean agency specializing in research, strategy, content creation, design, and social media services. We work in sprints, so you'll see the effects in the first weeks of collaboration. We rely on validated hypotheses, and we often experiment. If you are looking for a partner who not only listens but also hears - we are here for you".

The above is an example of an elevator pitch - a brief description of what you or your company does. And how do you pitch yourself or your organization? 🤔

05/07/2022

What is branding? 🤔

It is a marketing technique that involves building a desired image and brand awareness among potential buyers. Effective branding emphasizes company values, enables consistent communication with the target group, and makes it difficult to confuse a brand with any other. 🚀

Skillful branding affects business because it results in customer trust and loyalty.

Branding includes elements such as a logotype and visual identity.

Project: People is now introducing a branding and graphic design support service in a subscription model, which means you buy a package of hours with our masterful graphic designers who will create a unique character for your brand. 🎨

If you need branding support, hurry up to book capacity with Magdalena Oczko ⌛, our graphic designer who designs incredible stuff ✨

04/07/2022

Czy wiesz, że…❔Swoboda w wyrażaniu poglądów to najważniejszy czynnik kojarzący się z radością w miejscu pracy? Według raportu Siła Doceniania 2022 stworzonego przez HRM Institute, aż 87% respondentów wskazało atmosferę w miejscu pracy jako kluczowy element przyczyniający się do odczuwania radości!

W🔝pojawiły się także praca z ludźmi z poczuciem humoru, pozytywny feedback, wspólne jedzenie posiłków i możliwość realizacji własnych pomysłów 🤸🏻

W Project: People stawiamy na ludzi, świetny zespół specjalistów i ekspertów, którzy jeszcze przed publikacją raportu dbali o wszystkie wspomniane wyżej elementy.

Stale się rozwijamy i obecnie poszukujemy osób na stanowiska Social Media & Content Specialist https://projectpeople.pl/social-media-content-specialist/ oraz Marketing Strategist https://projectpeople.pl/marketing-strategist/. Zajrzyj do nas i dołącz do uśmiechniętego zespołu 😀

Szukamy osób, które dołączą do zespołu Product Discovery & Strategy i wesprą nas swoimi umiejętnościami. Czy jedna z nich właśnie to czyta?

01/07/2022

Need a comfy workspace?

Let us invite you to our coworking space on the corner of Świętokrzyska and Wrocławska streets in Krakow. It's a convenient location with grocery stores, restaurants, a gym, and a bookstore nearby.

The Project: People Space features a modern design, a large chill-out zone filled with plants, and air conditioning. We provide 3 conference rooms you can use at no extra charge.

We will treat you with delicious coffee☕️ and provide you with a large desk and a comfy chair with adjustable armrests.

Our kitchenette is equipped with a coffee machine, microwave, dishwasher, filtered water dispenser, refrigerators, and utensils such as cups, plates, and cutlery.

We love animals, so we won't mind if you bring your pet to the office. 🐕

Come and discover the perfect place to work. Book a demo day on our website 👉 https://projectpeoplespace.pl/ or give us a call: +48 504 697 575.

29/06/2022

Do you work in marketing, and modern technology is one of your interests? 🤖

If so, do not miss our latest article where Lidia Brzyska touches on:

🔹 content automation,
🔹 personalization and user experience,
🔹 the advantage of humans over machines.

Sounds interesting? If so, please enjoy reading https://projectpeople.pl/blog/5-powodow-dla-ktorych-content-automation-jest-w-nowoczesnym-marketingu-niezbedne/.

Want to share your opinions? Feel free to comment below! 🤩

Błyskawiczny rozwój technologiczny współczesnego świata, choć dla niektórych może wydawać się nie lada wyzwaniem, dla Project: People stanowi niemalże codzienność. Praca z firmami z branży technologicznej sprawia, że w podobnych tematach czujemy się jak ryba w wodzie. Dzięki temu ni...

28/06/2022

Are you a creative person? Or do you feel more comfortable operating with hard data? Does one exclude the other? 🤔

Listen to what Janek has to say about it. 🤔

You'll find out if there is any room for creativity in business and when it can be useful.

Warning ❗️You are about to hear some difficult terms, e.g. convergent thinking, but don't worry - Janek will explain everything.

What projects require the most creativity? For example, Product Discovery. If you are curious about how we deal with such challenges, read our case study about discovering user needs 👉https://projectpeople.pl/blog/product-discovery-proces/