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https://www.martaostrowska.com/

Marta Ostrowska Branding, Poznan (2026)

24/02/2026

BRANDING | VISUAL IDENTITY for ATTRACT CLINIC is built on conscious minimalism and a delicate feminine line that reflects the beige-stone interiors and the brand’s sense of softness and care. The logotype and symbol were designed as a calm yet distinctive mark that ensures consistency across all brand touchpoints. 💫

The visual system relies on a warm, limited color palette, natural textures, and high-quality printed materials such as light papers and subtle embossing. Photography is an integral part of the identity, using soft light, detail, and layered composition to reinforce a premium, refined atmosphere.

Together, these elements form a flexible and cohesive system that reflects the values of ATTRACT CLINIC — harmony, confidence, and intentional time for oneself. The identity does not dominate; it accompanies the brand experience, becoming its first subtle point of contact. ⚜️

CONTACT:

LOGO | VISUAL IDENTITY | BRANDING

— MARTA OSTROWSKA
[email protected]
www.martaostrowska.com

16/02/2026

VISUAL IDENTITY | for IVORIS PALAIS is a story of quiet elegance, quality, and timeless refinement. Rooted in the aesthetic of quiet luxury — subtle, effortless, and self-assured — the brand was created for a French bar that celebrates taste, detail, and atmosphere. 💫

A classic, minimalist logotype in a heritage spirit forms the foundation of the identity — balanced and harmonious, with typography that conveys nobility and longevity. Supporting brandmarks build a cohesive visual narrative, expressing intimacy and timeless elegance through simplicity and a carefully considered tone.

The color palette is completed with deep burgundy and a delicate touch of gold, enhancing the brand’s refined and exclusive character.

IVORIS PALAIS is a space that celebrates detail — elegance that never needs to raise its voice.⚜️

CONTACT:

LOGO | VISUAL IDENTITY | BRANDING

— MARTA OSTROWSKA
[email protected]
www.martaostrowska.com

09/02/2026

BEHIND MY BRAND PROCESS | BUILDING BRANDS WITH CLARITY⚜️

This process is designed for individuals and brands
who take a conscious approach to building their visual presence and seek more than purely aesthetic solutions.

It’s for those who want to gain a clear direction, visual coherence, and a system that brings structure to brand communication and supports confident, informed decision-making.

Rooted in strategy and thoughtful design, the process leads to a visual identity that supports the brand in the long term,
rather than requiring constant adjustments and redefinitions.

I work with brands ready to build long-term value.
Branding is treated as a strategic process.✨

CONTACT:

LOGO | VISUAL IDENTITY | BRANDING

— MARTA OSTROWSKA
[email protected]
www.martaostrowska.com

28/01/2026

STUDIO OFFERING | LET’S BEGIN LUXURIOUS JOUNEY FOR YOUR BRAND. ⚜️

MARTA OSTROWSKA STUDIO is a butique branding studio for conscious, premium brands ready for a more mature and intentional stage of growth.
I work at the intersection of strategy and aesthetics, creating brands built on clarity, meaning, and timeless presence — not trends — only authenticity.

— 1/ BRAND STRATEGY
A deep strategic process focused on defining the essence, direction, and architecture of a brand.
We clarify positioning, values, communication, and long-term vision, creating a solid foundation for conscious brand decisions and future growth.

— 2/ VISUAL IDENTITY
A thoughtfully designed visual system that translates strategy into form.
Built with intention, detail, and coherence, visual identity becomes a natural extension of the brand’s personality — refined, timeless, and recognizable across all touchpoints.

— 3/ COMPLETE BRAND IDENTITY
A comprehensive, high-touch branding process combining strategy, aesthetics, and real brand experiences.
From defining meaning to designing visual language and touchpoints, this is an inside-out brand construction created to last.

CONTACT:

LOGO | VISUAL IDENTITY | BRANDING

— MARTA OSTROWSKA
[email protected]
www.martaostrowska.com

19/01/2026

BRAND CONSULTATION — ONE HOUR. TOTAL CLARITY. ⚜️
Konsultacja 1:1 to godzinna przestrzeń strategiczno-identyfikacyjna dla marek, które potrzebują klarowności, uporządkowania i świadomych decyzji.

To moment zatrzymania — spojrzenia na markę z dystansu, nazwania problemów i wyznaczenia kierunku dalszych działań. Pracujemy na sensie, strategii i długofalowej wizji, bez pośpiechu i przypadkowych rozwiązań Twojej marki.

Podczas spotkania analizujemy markę, jej aktualny etap, potencjał rozwoju oraz kierunek decyzyjny wyznaczający drogę.

Twoją marką nie potrzebuje więcej nieprzemyślanych działań — potrzebuje kierunku, który porządkuje decyzje wizualne i komunikacyjne. Podczas konsultacji identyfikujemy obszary wymagające korekty i precyzyjnie określamy, co warto zmienić, aby marka mogła rozwijać się w sposób spójny i świadomy.

Po konsultacji otrzymujesz podsumowanie rozmowy oraz możliwe scenariusze dalszej współpracy — jeśli poczujesz gotowość na kolejny krok. Luksus w tym procesie to CZAS, UWAGA I PRECYZJA. ⚜️

— REZERWACJA KONSULTACJI odbywa się drogą mailową.
Ze względu na ograniczoną liczbę dostępnych terminów, proszę o kontakt w celu uzyskania szczegółów oraz oferty.

CONTACT:

LOGO | VISUAL IDENTITY | BRANDING

— MARTA OSTROWSKA
[email protected]
www.martaostrowska.com

09/01/2026

LOGO | The logo design for HETMAŃSKA RESTAURANT was more than a visual project — it was a story about heritage, continuity, and values passed down through generations. Operating since 1994, Hetmańska is a place built on tradition, craftsmanship, and a strong sense of identity.

The new logo was created to preserve this stable, multi-generational character while giving the brand a clear and symbolic visual language. At its core is an elegant shield, representing durability and tradition, containing four key elements that together tell the story of the brand.⚜️

The wheat ear symbolizes the quality and uniqueness of author-crafted recipes rooted in culinary heritage dating back to 1994. The Hetman’s helmet refers to the origin of the name Hetmańska and the local history of the Battle of Byczyna and Hetman Jan Zamoyski, adding nobility and historical depth. A fragment of the city wall reflects Byczyna’s distinctive architecture and the restaurant’s strong connection to its location. The glass is a subtle nod to cocktails, evening gatherings, and the atmosphere of hospitality that defines the guest experience.

Together, these elements unite history, craftsmanship, architecture, and hospitality into a cohesive identity. The rebranding refined and strengthened what the brand had built over the years, giving Hetmańska a renewed yet authentic visual character. ✨

CONTACT:

LOGO | VISUAL IDENTITY | BRANDING

— MARTA OSTROWSKA
[email protected]
www.martaostrowska.com

30/12/2025

VISUAL IDENTITY | The Celebrity Studio logo and visual identity are an expression of conscious luxury — one that does not rely on excess to communicate prestige. The design is built on a deliberate tension between restraint and refinement, where minimalism meets ornament, and modern clarity is balanced with classic symbolism. ⚜️

The bold orange serves as the emotional foundation of the identity. This is not a decorative or accidental choice, but a color that represents confidence, visibility, and creative energy. In a luxury context, orange becomes a symbol of self-assured success — warm, powerful, and unmistakably present. It does not shout; it radiates. The color establishes an immediate sense of strength, ambition, and authenticity.

At the center, the ornamental monogram enclosed in a circular form acts as a visual counterpoint to the expansive color field. Its structure references heritage, craftsmanship, and the origin of the brand, functioning as a refined seal rather than a dominant graphic element. The ornamentation is intentional and restrained, reinforcing the idea of timelessness and credibility without compromising modern elegance. 💫

The typography positioned below the emblem is clean, grounded, and confident. Its simplicity anchors the composition, ensuring clarity and balance while allowing the symbol and color to carry the emotional weight of the identity.

Overall, the project embodies minimalist luxury rooted in confidence and authenticity. It is calm yet distinctive, bold yet refined. Designed to transcend trends, the identity communicates permanence, self-awareness, and a strong visual presence — a brand that understands its value and occupies its space with quiet authority. 🕊️

CONTACT:

LOGO | VISUAL IDENTITY | BRANDING

— MARTA OSTROWSKA
[email protected]
www.martaostrowska.com

23/12/2025

LOGO & JOURNAL BOOK | VISUAL IDENTITY — WITHIN CLUB

The visual identity of WITHIN CLUB is rooted in delicacy and sensitivity — in small, intentional gestures that truly matter. The logo becomes a subtle symbol of this idea. Every detail was designed with lightness, intimacy, and a sense of safety in mind. It is a mark that does not dominate, but gently accompanies — just like the inner process of working with oneself. 💫

A key element of the identity is the lace doily motif — a fragile, ornamental form that becomes a frame for what lies within. It symbolizes care, ritual, and mindfulness. This motif appears consistently throughout the branding — from the logo itself to e-commerce packaging details. Like a matryoshka, layer by layer, it reveals deeper levels of the brand experience.

The journal was designed as a guide-book, while also offering generous space for personal notes, reflections, and lived experiences. It is a tool for inner work — created for those seeking balance, wishing to cultivate mindfulness, deepen self-awareness, and practice gratitude. It explores a wide range of themes held in a calm, supportive atmosphere, gently guiding the reader into this state of being. 🕊️

The cover features an embossed logo — a tactile detail that physically reflects the essence of the brand: soft, lightweight, unobtrusive, yet present and meaningful. The entire project was conceived as a cohesive experience — from the very first glance to the moment the package is opened.

This branding is not just about aesthetics.
It is a story of mindfulness, intention, and care for every detail.
A project that invites you inward.

It was created from silence.
From awareness.
From the need to design a space where one can pause — and look within.

CONTACT:

LOGO | VISUAL IDENTITY | BRANDING

— MARTA OSTROWSKA
[email protected]
www.martaostrowska.com

13/12/2025

LOGO | for NÉA — a brand specializing in the hair extensions.

In this project, we focused on typography, because it often speaks louder than words.
The shape of the letters, their structure and proportions have the power to build emotions, create associations, and define a brand’s identity before anything is even read.

Well—chosen typography elevates communication and gives it a premium, refined feel. Even the space between letters carries meaning — subtle, yet intentional.

In design, nothing is accidental.
Every detail is a conscious decision. ⚜️

For NÉA — we chose classics, elegance, and minimalism, enriched with a wide range of beige tones that emphasize natural beauty, quality, and timeless sophistication.

This logo doesn’t shout. It speaks calmly, confidently, and with style… 💫

CONTACT:

LOGO | VISUAL IDENTITY | BRANDING

— MARTA OSTROWSKA
[email protected]
www.martaostrowska.com

03/12/2025

VISUAL IDENTITY | I had the immense pleasure of once again shaping the visual identity for Kasperska Clinic — a brand I’ve been developing together with Daria for many years. Our collaboration has always been built on trust, a shared sense of aesthetics, and a deep understanding of how to communicate the true character of the clinic. ⚜️

After a period of natural brand evolution, it was time for a new chapter — a refreshed look, renewed energy, and a perspective that would further emphasize the clinic’s values and direction. One of the key elements of this transformation was the introduction of a deep burgundy tone, adding a distinctive, confident accent that now defines the brand’s visual language.

I also had the role of art director for the photoshoot, which I produced using AI. This allowed me to create visuals that seamlessly align with the new identity, capturing the atmosphere, professionalism, and philosophy of the clinic. These images now form an integral part of the updated visual system — modern, coherent, and true to what we wanted to express. 💫

Although the logo had been designed earlier, we expanded the full set of branded materials, giving the symbol a refreshed context and a new visual environment. We also introduced the Key of Longevity element — a symbol that highlights the clinic’s commitment to the Longevity philosophy. Alongside it, I created a fully original promotional visual designed entirely from scratch. 💫

The final result is a modern and minimalist identity, crafted with exceptional attention to detail. Every component works together to emphasize the professionalism of Kasperska Clinic while giving the brand a distinct, individual character and a cohesive visual voice for the years to come. ⚜️
CONTACT:

LOGO | VISUAL IDENTITY | BRANDING

— MARTA OSTROWSKA
[email protected]
www.martaostrowska.com

24/11/2025

LOGO | The logo design for SAVRA was created with the intention of capturing the brand’s essence — a blend of emotion, elegance, heritage, and originality. Our goal was to craft a mark that not only draws attention but also tells a story: subtle, refined, and deeply rooted in the aesthetics of luxury. ⚜️

At the heart of the concept lies the star motif — a symbol of uniqueness and the inner brilliance that Savra aims to embody. We combined this with the brand’s initials, framed within a heritage-inspired emblem, giving the logo a distinguished character. This ornamental frame adds individuality while evoking the craftsmanship and timeless design principles essential to the premium fashion world.

The entire composition was designed with a sense of graceful harmony: delicate lines, balanced proportions, and understated references to tradition create an impression of luxury that doesn’t shout — it radiates. The Savra logo seamlessly blends uniqueness, cohesion, and high quality, becoming not just a visual identity but a promise of an experience that lingers.

It is a mark that breathes beauty, meticulousness, and timeless sophistication.

CONTACT:

LOGO | VISUAL IDENTITY | BRANDING

— MARTA OSTROWSKA
[email protected]
www.martaostrowska.com

19/11/2025

VISUAL IDENTITY | new matcha café — a space built on openness, good energy, and a fresh, lifestyle-driven vibe. My goal was to capture the atmosphere where the ritual of drinking matcha becomes a daily pleasure, and the café itself feels like an inviting community built around that shared green flow. 🍵

The core concept is openness — honest, natural, and welcoming. I wanted the identity to reflect a sense of freedom and inclusivity, making everyone feel they can step in, connect with the space, and experience matcha as more than just a drink — as a way of living.

The visual language is driven by bold accents of green and pink, bringing freshness, dynamism, and strong character. The green reflects the intensity and natural essence of matcha, while the pink adds vibrancy and a modern, slightly playful edge.

It’s a project that not only defines the brand visually, but also carries the emotions, lightness, and contemporary lifestyle surrounding this matcha café. 🟢

CONTACT:

LOGO | VISUAL IDENTITY | BRANDING

— MARTA OSTROWSKA
[email protected]
www.martaostrowska.com

Marta Ostrowska Branding

24/02/2026

16/02/2026

09/02/2026

28/01/2026

19/01/2026

09/01/2026

30/12/2025

23/12/2025

13/12/2025

03/12/2025

24/11/2025

19/11/2025

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