Closer2

Closer2 Be closer to your audience

13/08/2024

💡 Our partner stopped calling leads and made more money.

You know the drill:

📞 Call all your leads
📧 Email over and over again
🛸 Invade social channels

Not the perfect solution.

Here's why: let's assume it's a 10-15% call rate, even with potential customers who chose your ads, so 100 people in the funnel and 10-15 willing to talk (and not just booking meeting, really talking).

And on top of that, 20% of people open emails, and

07/08/2024

Marketing is not a battle of products ⚔️ — it’s a battle of perception

Consumers’ opinions of a brand are often more influential than its actual qualities ⚖️

But it's not that your product can afford to be bad. No.

Just gently shape the opinion to one that favors you. Everything else will follow suit 📈

Ask us about our use-cases.

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06/08/2024

9 out of 10 social shares happen through dark social channels.

Every share that you see on your Facebook and Instagram accounts, there are 9 others circulating privately.

Not only that, dark social sharing drive up to 4x ⚡ more traffic 📈 than public social sharing

Yeah, it's stunning.

Brands can potentially 10x ⚡ their level of brand awareness 🔍 in their strategy, should they use it properly.

But there’s an obvious shortfall: how do you trace the untraceable?

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31/07/2024

Business perception has two faces:

1. The actual information reaching the customer 📢
2. Their state of mind at that moment 💭

Our brain's reticular activating system ranks 📊 the importance of what we see and hear.

It's influenced by our mood, experiences, and emotions.

How do you snap people out of their everyday autopilot?

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30/07/2024

Our brains 🧠 are comfortable and far more engaged by storytelling 📖

To further drive your point home, visuals 👁 enhance storytelling where text cannot: speed ⚡⏰

Visuals get processed 60,000 times faster. For example, Tweets with images are 94% more likely to be retweeted.

There are two levers to pull:
🟣 Channels through which the message is delivered
🟣 Variations in message

Communication channels and tools are chosen to create synergetic effects - how do you utilize them to provide better content recall?

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26/07/2024

Digital minimalism ⭐ and full-flavoured content? 🌟

Sure. A good UX designer can create a sophisticated design for content-heavy website and it won't appear cluttered.

With that said, people also need to intuitively know what to do, so the content needs to be responsive 💡, functional 🛠️, convey value 🎯 for the customer.

How do you overcome information overload?

And what CTAs do you use? Call-to-engagement? Call-to-share? Call-to-think? Call-to-value?

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03/07/2024

How to handle a social media blackout? ⬛

In 2021 Facebook and all connected app suite like Instagram and WhatsApp were down for 6 hours.

Now few people remember it, but at the time there was quite a hysteria 💥

Focus on owned media 🔐

Having an rich 🌟 and interactive 🎮, social-media-like 📣 content on your own website, can be a fail-safe to ensure your marketing efforts are not reliant on third-party platforms.

But wait, there's more, how about a real time marketing with a telecast and hosting a live session? 🎥

Have you seen our use cases?

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01/07/2024

Why some companies are building communities 👥 and other are, well, just "posting stuff"?

Every company is now a media company.

Every post 📝, video 🎥, podcast 🎙️, and newsletter 📩 is a building block for an audicence.

The rest is an intention - continuity or episodes.

A media company has to constantly provide content - because it cares about its audience, about finding solutions to customers' problems, and because it's part of its core identity.

You get up in the morning and you know what to do ☕📋

Are you ready to finally launch the shows you are working so hard lately for?

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27/06/2024

Why content-centered experience?

Rich content ✨, or “enhanced content” if you will, enables to create sophisticated composition that can trigger user response with ease, and offers infinite possibilities to present products in an impactful way.

Marketers know the stats 📊: TrueCommerce tell us that brands can see an increased conversion rate of up to 20% with rich content 📈

The rules are simple:

🟣 Users don’t visit a website or app for attractive designs, but to obtain information.

🟣 Content creates opportunities.

🟣 Content connects people and communicates the vision.

That's the real purpose - "the golden circle" 🔄

Share your thoughts in the comments!

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25/06/2024

Who owns the information, he owns the world? 🌍

Yes, but there's a catch.

What's the "gold standard" of the digital era?

Attention 📢❗🚨

Information is making us blind instead of enlightened.

It has become an unbearable burden that has made us tolerant of novelty. Chaotic swiping, taping, switching, scrolling, clicking, checking, liking, sharing have put us in the meaningless skim mode that pursuits only one goal "just to keep up with".

We consume so much information that over 50% of website visitors pay less than 15 seconds ⌛ of attention to it.

How do you deal with information overload?

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20/06/2024

📖 If people didn't read online, you wouldn't have gotten to this post.

They still do it, they scan. And scanning is searching. It's not laziness. It’s a strategy to seek out and filter information without overload.

You’ll most probably scan through this text. We're okay with it.

Content marketing (and inbound in general) can be a fruitful source of lead generation if designed well.

Let's team up.

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15/05/2024

🌟 We are happy to share insights from a recent project in which our solutions played a key role.

We supported the promotion of the film "WinEverything" 🎥🍿, the first feature-length documentary about triathlon.

We were able to tailor our product to the unique needs of the project, which resulted in successful achievement of business goals 🎯

We are always committed to providing innovative solutions that enable content creators to realize their visions efficiently and effectively.

We look forward to more opportunities like this to continue creating innovative products! 🚀

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