Melon Marketing

12/12/2020

Promote a small business is a big deal! Small business's resources are limited, that's why. I would suggest to put your energy and focus on Facebook and Instagram first.

✅Create a complete page profile. Most people think it's a piece of cake, but actually many fail to finish their profile. I recommend having a good logo and complete profile information of your business.

✅Post regularly. Let your customers know that you are active by posting photos of your activities, your customers' reviews, tips, trend sharing. If you want people to visit your page, you must give them a reason to.

✅Use Insights. Of course, you wanna know who your customers are. The Facebook Insights and Instagram Insights tell you what time most of your followers are online, what age group they are in, where are they from, their gender.

✅Giveaways and social-only discounts could be an option to increase traffic to your page. It, is a great way to raise the anticipation and give more incentives for people to follow your page regularly.

✅Run ads. Even though you should always try to increase your organic traffic, at the same time, if you want to bring your page to a certain number of followers, ad is the most powerful tool.

11/12/2020

During the last 8 years, Bill Gates has been sharing his favorite books for summer and winter reading. This year for the Holiday season he shares five clever and engaging books “for a lousy year”. They include:

📚 The New Jim Crow, by Michelle Alexander

📚 Range, by David Epstein

📚 The Splendid and the Vile, by Erik Larson

📚 The Spy and the Traitor, by Ben Macintyre

📚 Breath From Salt, by Bijal P. Trivedi

To finish the year on a good note I would definitely read one of them.

09/12/2020

What should you do with ads to earn more during the Holiday season? 🎄🍭

A month before Christmas, people's consumer preferences change - they are looking for gifts, souvenirs, food, and drinks for the festive table. As a result, the demand for some types of goods and services increases significantly, while for others it falls.

Therefore, it is important to adapt your advertising campaigns for the upcoming holidays and know what is going on.

🍭Determine if people's interest in your product is increasing before Christmas. To do this, use GoogleTrends. Enter a request, set the region and period for which you want to view statistics. With GoogleTrends you can check statistics even for the last 5 years!

🍭Review the intent of your ads. In the pre-holiday season, users' search intentions change. Instead of the queries “buy chocolates” or “buy a construction set for a boy,” there are queries of a completely different intent - “sweet gifts for the New Year”, “a gift to my wife for Christmas” etc.
To attract the attention of the target audience, consider the "holiday" keywords in your ads.

🍭Run your ad campaign in time. During the holidays, advertising campaigns are often launched for certain promotions, sales, and other offers. If your promotion starts on December 15, then create an advertising campaign 2-3 days earlier. In the campaign settings, specify the start date of the sale or promotion.

🍭Prepare holiday offers and landing pages in advance. Discounts, gifts, bonuses, sweepstakes, promotions, sales - that's what people are waiting for before Christmas. Therefore, use all the ways to attract buyers and think about offers for your buyers in advance.

🍭Do not turn off contextual advertising even if the demand for goods drops during holidays. Better adjust your ad bids and keep collecting leads.

08/12/2020

Why Google Maps marketing is a must for local businesses ⁉️

When you’re running a local business nowadays to grab customers' attention might be harder: sidewalk signs and mailed-out coupons are no longer enough. If you want customers to go to you, you need to tell them where to go first❗️

The easiest way is to guide customers by adding your business to Google maps. Google estimates that users make 3 billion searches for hotels and 1 billion searches for clothing stores each month. The majority will visit a nearby store on the same day. To make it more persuasive, it's worth to mention that Google Maps completely dominates in the navigation sector, with loyalty from nearly 70% of smartphone users.

If your business still not added to Google Maps follow these easy steps to increase your visibility.
✅ Head to the Google My Business landing page.
✅ Select “Sign in” and log in with your Google account.
✅ Search for your business name to claim its current listing or to create a brand new listing.
✅ Follow the prompts to input accurate business information into your listing.

After the basic setup, you would like to improve your visibily by fully filling out your company’s information on its Google business page.
🔹Specific cities you service to improve your rank for users located within those markets.
🔹 Business categories to get ranked for commonly searched for and preset categories.
🔹 Business hours to get listed for users searching for companies open at specific times.

Luckily, Google is always helping small businesses gain competitive footing in their industries by adding new features on Google Maps. If you’re not looking to spend any money, marketing with Google will always help you reach new audiences to grow your sales.

31/10/2020

5 Closely Guarded Facebook Ad Tips to boost your ads💣

✅ Lay the Groundwork and Find Inspiration. Before starting creating ads take at least 30 minutes for brainstorming. Spy your competitors, find inspiration on some great platforms as https://adespresso.com/.

After your brainstorming session highlights the best ideas and use them as a reference when you create your ad images and click-value offers.

✅ Try A/B testing. It might sound like a cliche, but it really works for all my clients. Best ad sets, audiences were found after a few A/B tests. I usually test 1 variable at a time, to see what really works.

✅Write a Catchy Headline. Statistically, 70% of people never read more than the headline of a Facebook share before commenting and sharing.

✅ Keep Your Ad Headline Short. The majority of people scroll their screen really fast. And if you want to be seen keep the headline short and simple 😉

✅ Create a Compelling Value Offer. Do not list what your product can do, instead bring out the benefits of using your product.

Creating a successful Facebook ad is a process, which requires knowledge, time, and creativity.

If you need help or consultation about any kind of Facebook ads, we are here for you!

Start driving results across Facebook, Instagram and ​Now ​Google with a free 14-day trial of AdEspresso.

14/09/2020

Use these recommendations to navigate the Google ads search terms report change:
- Continue optimizing
- Use the Bing search query report
- Launch Dynamic Search Ads to find new keywords
- Use Smart Bidding to optimize for "hidden" search terms
- Broaden your skillset

On September 1, Google announced that the search terms report within Google Ads will now be showing only search terms that reach a volume threshold. This reduced visibility into...

18/08/2020

Google introduced three new features to the Performance Planner:
1. Performance Planner now supports shared budgets in Search campaigns.
2. You can now share performance plans for viewing and editing.
3. If your conversions take longer than seven days to report, Performance Planner now accounts for this conversion delay.

August 17, 2020Performance Planner helps you predict performance with metrics based on different spend and return-on-investment levels. To help make your planning even easier, we’re introducing thr

10/08/2020

A new way to connect with your community on Instagram.

"With Reels, you can record and edit 15-second multi-clip videos with audio, effects and new creative tools. Reels allow people to express themselves while entertaining others, whether that’s trying out a new dance or spreading the message on something they care about.

Reels can be shared in Feed, and reels from public accounts are eligible to be discovered through a new space in Explore. Sharing to Reels in Explore means they may appear there and be visible to a larger audience. If your account is private, only your followers will be able to view your reels."

Instagram Reels gives people a new way to express themselves on Instagram. Discover, create and share 15-second video clips to express yourself while entertaining others.

05/08/2020

Should we wait for other functionalities provided by Google in cooperation with Zapier?

"With Zapier, you no longer need to manually upload, sort, or remove contacts from a list - it will automatically upload contact details from your customer relationship management system, marketing automation, or ecommerce tool to Google Ads."

Google Ads Zapier app:
https://zapier.com/apps/google-ads/integrations



https://support.google.com/google-ads/answer/10007783

August 3, 2020Whether it’s creating a new customer relationship or enhancing existing ones with custom messaging, using first-party data in your marketing campaigns helps you show up for your best c

31/07/2020

Recommendations and optimization score are now available in manager accounts for up to 1000 accounts.

To view your recommendations and optimization score in your manager account, visit the Recommendations page.

Do you plan to use it in your clients' accounts?

July 31, 2020​​​​​​Optimization score provides personalized recommendations, so you can determine if your account is set up to capture its full potential. To help you optimize your account

29/07/2020

Google rolling out LSAs and 'Google Screened' to select professional services in the USA:
- Google Screened provides you added protection since businesses with this badge go through extensive background and license checks.
- When you book an eligible Local Services provider on Google, you’re protected by the Google Guarantee. If you’re not satisfied with the quality of service, Google covers claims up to the cost of the initial service, with a lifetime cap for coverage.

After successful test, the program goes into general availability.

26/07/2020

In this article written by , you can learn how to gain 1,000 Instagram Followers📈.
We will definitely use these tips in our profile 😉
https://www.instagram.com/melon.marketing/

1. Create and optimize your profile.
2. Designate a content creator.
3. Follow photography and editing best practices.
4. Set a regular posting schedule.
5. Curate some of your content.
6. Use a consistent, platform-specific brand voice.
7. Write engaging, shareable captions.
8. Optimize posts with relevant hashtags.

Learn small but effective steps you can take right now to build a strong community on Instagram and increase your followers.