inStreamly

inStreamly inStreamly is an automated streamer management platform that brings brands and streamers together.

Using micro-sponsorships, streamers are able to monetize their content, while giving brands an opportunity to connect with Generation Z in an innovative way

While everyone talks about AI replacing creators, we built AI that helps creators succeed. Welcome streamerzy.pl 2.0, a ...
03/09/2025

While everyone talks about AI replacing creators, we built AI that helps creators succeed. Welcome streamerzy.pl 2.0, a new version of polish leading platform for streamers and content creators. What’s new?

🤖 StreamRunner AI Assistant
An AI-powered tool designed to help creators with equipment setup, content planning, scheduling, and brand development. The assistant makes professional streaming guidance more accessible to creators at all levels.

📱 TikTok Live Network
We've expanded beyond traditional streaming platforms with TikTok Live integration, giving creators access to new audiences, live streaming campaigns, and cross-platform community building opportunities.

What’s streamerzy.pl?
The platform serves as a comprehensive resource for Poland's streaming community:
➡️ Practical guides and tutorials for streamers
➡️ Real-time top streamer rankings
➡️ inStreamly integration
➡️ Community features
➡️ Brand partnership opportunities

These updates allow us to work more closely with creators and provide better support for their daily streaming activities. We're planning to expand with localized versions of the platform in additional languages, bringing these creator-focused tools to international streaming communities.

The project has been coordinated by Filip Vukić, our Head of Community, who has overseen the development to ensure it addresses real creator needs.

27/08/2025

🎮 We just dropped our own Fortnite map. No client brief. No brand integration. Just pure R&D.

Last month, our team started asking: what if we built a gaming experience from scratch? Not for a campaign, but to understand what actually makes gaming content engaging.

So we created "Streamverse Bossfight" - a 12-player co-op map where streamers face off against a boss born from memes and streaming culture.

MAP CODE: 2951-1122-1393.

Every mechanic was designed with one question in mind: does this create authentic moments that streamers and their audiences actually want to experience? Proximity chat zones for strategy planning. RPG progression that gives viewers something to discuss. Easter eggs that beg to be clipped.

Here's what we learned already: building custom gaming experiences isn't just about campaigns anymore. The most innovative brands are starting to create their own gaming destinations rather than just advertising in existing ones.

This map is our laboratory. Every streamer session teaches us something new about engagement patterns, content virality, and what drives genuine viewer participation.

When you're building the infrastructure for gaming marketing, you need to understand gaming creation from the inside out.

"Bringing together top players from sports, esports, gaming, entertainment, technology, and beyond, it’s where industrie...
12/08/2025

"Bringing together top players from sports, esports, gaming, entertainment, technology, and beyond, it’s where industries collide, and the next big moves are made."

This is how one of the world's key esports events describes itself. Of course, we have to be there too!

Our team, Jakub Janaszek and Wiktoria Wójcik, are flying to Riyadh in two weeks to represent inStreamly and show what "Gaming Marketing done right" is all about.

See you at hashtag ? Let us know if you'll be around!

06/08/2025

Is it possible for a brand to boost sales while genuinely uplifting an entire community? Absolutely. And our "Dew It Anyway" campaign for Mountain Dew is the ultimate proof. 🏆

We tackled a major cultural paradox: in Poland, being a content creator was Gen Z's #1 dream job... and one of the least respected professions. Instead of taking the easy route, Mountain Dew decided to be part of the solution.

Our guiding principle? "You don't have to be viral to be valuable. Just... Dew It Anyway!"

Instead of a standard campaign, we built a comprehensive ecosystem for aspiring creators, featuring:
🚀 An accelerator program for 50 creators, selected based on their passion, not their follower count.
🎓 A Discord community hub with a series of 9 workshops led by experts on topics creators really need (law, business, mental health).
🤝 Authentic partnerships with mentors like Friz and Izak, who shared real-world knowledge, not just paid posts.
🤖 Innovative inStreamly tech that naturally and contextually integrated the brand into nearly 2,000 streamers' content, generating over 1.6M impressions with an above-benchmark CTR.

And the results? They speak for themselves. 👇

📈 A 33% increase in sales value in the first year alone.
🧠 Doubled Top-of-Mind Awareness (from 16% to 33%!).
🎯 A 6.2% market share at the campaign's peak, exceeding strategic goals.
🎮 A +7 p.p. increase in perception as a brand that "supports streamers" (according to a Twitch Brand Lift Study).
💥 Over 71 million (!) total digital impressions.

The "Dew It Anyway" campaign proved that authentically supporting gaming culture and providing real value drives not only brand love but also powerful business results.

Want the inside story on this award-winning campaign and to see how we built this success step-by-step? Read the full case study on our website!

https://instreamly.com/posts/dew-it-anyway-how-mountain-dew-proven-its-authenticity-in-gaming-culture/

📱🎮 New campaign alert!Knorr, WPP Media and Mindshare have teamed up to launch an innovative campaign helping 100+ Twitch...
22/07/2025

📱🎮 New campaign alert!
Knorr, WPP Media and Mindshare have teamed up to launch an innovative campaign helping 100+ Twitch creators remember to eat while gaming!

The campaign is powered by inStreamly technology enabling seamless integration of Knorr Noodles into gaming streams through two contextual solutions:
🍜 Time for food - Smart reminders based on streaming duration
⚡ Flavorful power-up - Custom power-ups for each Knorr flavor

Rotating slogans prevents ad fatigue. Since streamers often resist repetition, dynamic copy maintains interest and breaks through monotony.

25/06/2025

Poland's first major metaverse music festival just happened!
🎵🎮🎵🎮🎵🎮🎵🎮🎵🎮🎵🎮🎵

Bank Millennium Virtual Vibes 2025 wrapped up in Roblox featuring Polish rap stars Bambi, Chivas, and Tymek. It's a solid case on how to authentically engage Gen Z through gaming platforms.

Here's what made it special:
🎤 Top Polish artists (Bambi, Chivas, Tymek) bringing real energy to virtual space
🎮 Interactive zones where fans could actually DO things, not just watch
🎁 Exclusive digital items that felt like real concert merch
🔄 Multiple show dates so everyone could join the experience

What we're seeing here: Traditional industries aren't just dipping their toes in gaming anymore - they're diving in and creating genuinely fun experiences that people actually want to participate in.

🎮✨ Your stream deserves brands that enhance, not interrupt.Traditional ads? Your viewers hate them. Mid-rolls? They kill...
03/06/2025

🎮✨ Your stream deserves brands that enhance, not interrupt.
Traditional ads? Your viewers hate them. Mid-rolls? They kill the vibe. Banner overlays? They're just visual noise.
What if brands could become an active part of your content instead of a disruption?

Here's what's happening in our community:
🚀 150,000+ streamers across 29 countries
🎯 350+ global brands choosing contextual integration over interruption
⚡ 350,000+ collaborations where brands enhance streams
📺 Millions of engaged viewers who actually enjoy the brand interactions

The magic? Brands react to your gameplay, respond to your voice, and create interactive moments that your community loves. No more breaking immersion. No more "sorry for the ad break."

Are you ready to turn brand partnerships into content enhancement instead of content interruption?

🎮 From Twitch streamer to startup co-founder building tech used by global brands. Gaming is no longer just entertainment...
02/06/2025

🎮 From Twitch streamer to startup co-founder building tech used by global brands. Gaming is no longer just entertainment - it became the blueprint for the future of marketing. Two stories that will change how you think about innovation. 👇

🚀 Our co-founder Wiktoria Wójcik takes the stage at Forum IAB Poland 2025 to share the raw, unfiltered journey of building inStreamly from zero to a platform trusted by major brands across 15 countries.
Her session "Innovation Requires Courage: 5 Lessons from Creating a Startup" isn't your typical success story. It's a deep dive into the real challenges of building something truly innovative in marketing - from Poland to the global stage.
📅 June 5th, 4:00 PM, Room 4

⚡ Szymon Kubiak, our co-founder, explores how gaming has evolved into something much bigger than games themselves in "Multi-dimensional Gameplay: How Gaming Evolves in Transmedia."
The lines between player and viewer are disappearing. Chat influences storylines. Gamers become content creators. Game IPs dominate Netflix and toy stores.
This isn't just evolution - it's revolution.
📅 June 5th, 9:30 AM, Room 1

Gaming communities are rewriting the rules of engagement. Interactive experiences are becoming the new standard. The question isn't whether your audience is in gaming - it's whether you're ready to meet them there.

See you in Warsaw!

What's your biggest question about marketing in the gaming ecosystem?

🎮 Gaming marketing is no longer just a cool addition - it's a necessity that can completely change the way a brand commu...
26/11/2024

🎮 Gaming marketing is no longer just a cool addition - it's a necessity that can completely change the way a brand communicates with the younger generation!

We're back from the Innovation Festival and we're thrilled! 🚀 Big thanks to MSpark and GroupM Poland for the opportunity to present our gaming marketing solutions.

It was a great opportunity to show how inStreamlyinStreamly connects the world of gamers with brands. The energy of the festival was incredible and the conversations with industry experts - inspiring!

12/11/2024

What happens when you combine instant dishes, extreme sports, and innovative tech? You get a viral campaign that truly resonates with Gen Z! 🎮🍜

Knorr wanted to connect with younger consumers in a way that felt authentic—something more than just another ad. So, they teamed up with inStreamly and [m]spark to create an experience that would blend seamlessly into the gaming world.

The goal? To make instant dishes as exciting as extreme sports. And we did just that with a little help from our unique Voice Recognition Mechanism (VRM).

Here’s how it worked: streamers would say specific keywords during their live streams - words like "parachute" or "jump" - and boom! An animation featuring Knorr noodles would appear on screen. It wasn’t just any animation though; it was fun, unexpected, and perfectly timed.

💜 The audience loved it so much that they started reminding streamers to trigger the animations by spamming Knorr emotes in the chat, which they created themselves! The community took control, turning what could have been a simple branded moment into an interactive event.

🎯 With over 530 streamers participating, the campaign generated more than 800,000 impressions and a CTR of 0.39%.

This partnership is a perfect example of how brands can tap into the gaming world with creativity and tech-driven solutions. Want to make your next campaign go viral? Let’s chat! 💬🎮

Congratulations to Bartłomiej Matuszowicz and Maciej Bielas, who made that happen on our side!

Read the full case study: https://lnkd.in/dTMvY7_T

Closing out October on a high note! 📈Take a glimpse at the exciting campaigns we've run this past month 👇Endemic or not,...
08/11/2024

Closing out October on a high note! 📈
Take a glimpse at the exciting campaigns we've run this past month 👇

Endemic or not, the gaming space welcomes all brands. The key?

💡 Crafting messages that truly resonate with gamers. inStreamly helps diverse industries - from FMCG to telecom, skincare, consumer electronics, and beyond - seamlessly integrate into gaming streams.

✨ It's all about reaching your audience naturally and effortlessly. Ready to level up your next gaming campaign? Contact us and let make this happen!

🚀 BIG NEWS! From beloved franchises to esports giants. Industry titan Mark Chang joins inStreamly as an angel investor a...
05/11/2024

🚀 BIG NEWS! From beloved franchises to esports giants. Industry titan Mark Chang joins inStreamly as an angel investor and advisor to accelerate our growth in the US and beyond.

We're thrilled to have him on board! With 20 years of executive experience, Mark has:

◾️ Worked on top properties like Pokémon, Naruto, and Kung Fu Panda
◾️ Led Intel to become the #1 technology brand in esports globally and grew its $6B gaming PC business
◾️Propelled Verizon to gaming leadership in just 9 months and launched globally recognized campaigns, including the Fortnite Super Bowl stadium

At inStreamly, we help brands worldwide reach gamers through our network of over 150,000 Twitch and YouTube streamers and contextual technology that makes the campaigns a true part of the gaming content. Mark's experience will be invaluable in our goal to grow within the US market.

Welcome to inStreamly, Mark! 🎉

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