Persooa

Persooa We maximize e-commerce growth! 🚀 Transform your business with Persooa's premier AI-powered marketing solutions.

Persooa is recognized as a trusted partner, dedicated to maximizing eCommerce growth through our extensive expertise in AI Powered Solutions: Marketing Automation 2.0, Loyalty Programs, Search. Our pledge to deliver ROI within 90 days for eCommerce businesses underscores our significant AI Powered Solutions implementation skils:

🔸 Data Integration: we harness customer, sales, and product data f

or a unified strategy.

🔸 AI Personalization: boost engagement and conversions through tailored experiences.

🔸 Campaigns Automation: expertly manage marketing campaigns across channels.

🔸 Channels Activation: increase revenue with multi-channel marketing strategies.

🔸 Lifecycle Management: maximize customer value from acquisition to loyalty.

🔸 AI Analytics: optimize strategies with actionable insights, no dedicated team needed. Our partnerships with technological frontrunners like Synerise, SAS, and Salesforce amplify our global reach, validated by a solid track record of client satisfaction and impactful implementations. With a blend of Technology Ecosystem, AI and Marketing acumen, we're poised to catalyze scalable growth for your eCommerce business. Reach out to explore how we can drive your success forward with a guaranteed ROI

In 2025, social commerce 📱 will cease to be an add-on to e-commerce. It will become an integral part of it. According to...
30/06/2025

In 2025, social commerce 📱 will cease to be an add-on to e-commerce. It will become an integral part of it. According to data 📈 , global social commerce revenues are expected to reach $6.2 trillion by 2030, growing at an annual rate of 31.6%.

Platforms such as TikTok, Instagram, and Pinterest are evolving into comprehensive sales ️🛒 channels that allow users to discover, browse, and purchase products without leaving the app.

The growing popularity 📊 of social commerce is driven by specific mechanisms such as:

✅ Authenticity of content: Users increasingly trust recommendations from influencers and content created by other users, which influences purchasing decisions.

✅ AI integration: Artificial intelligence enables personalized shopping experiences and product recommendations in real time.

✅ Live shopping: Live broadcasts with product demonstrations are a popular sales tool that combines interaction with immediate purchase opportunities.

This means that companies must adapt their marketing strategies to focus on creating engaging content 📝, collaborating with influencers, and leveraging new shopping features offered by social platforms.

Source:
https://www.the-future-of-commerce.com/2024/12/04/e-commerce-trends-2025/
https://www.tidio.com/blog/social-commerce-statistics/

According to a Deloitte report📃, 74% of organizations are meeting or exceeding their return on investment (ROI) 🔁 expect...
26/06/2025

According to a Deloitte report📃, 74% of organizations are meeting or exceeding their return on investment (ROI) 🔁 expectations for generative artificial intelligence (GenAI).

Furthermore, 78% of companies plan to increase their AI 🤖 spending in the coming fiscal year. These figures speak for themselves — GenAI is a technology that is already delivering real results.

However, this is just the beginning. Forecasts indicate that, by 2027 📅, over 50% of GenAI models will be tailored to specific industries or business functions. This means GenAI will become even more sector-specific.

Using GenAI in business isn't just experimentation; it provides concrete benefits:

🔵 It personalizes the customer experience by creating personalized offers and recommendations.

🔵 Marketing process automation, from campaigns to customer lifecycle management.

🔵 It also increases operational efficiency by making better use of data and enabling faster decision-making.

Companies that successfully implement these technologies 💻 are already reaping tangible benefits. Now is the perfect time to consider how AI can support your business processes.

Source:
https://www.deloitte.com/pl/pl/services/consulting/perspectives/od-eksperymentow-do-ROI-jak-zbudowac-wartosc-z-GenAI-w-biznesie.html

Email marketing 📧 remains one of the most effective tools for communicating with customers, especially when combined wit...
24/06/2025

Email marketing 📧 remains one of the most effective tools for communicating with customers, especially when combined with well-planned automation.

According to Statista (2024), 63% of marketers automate this channel. This is no coincidence; it's a response to the growing need for personalization 👨, responsiveness, and consistent action.

Why email? 🤔

👉 It allows you to precisely match content to audience behavior.
👉 It allows you to respond in real time to user actions.
👉 It supports building long-term relationships with customers without losing consistency of communication.

In a world where recipients' attention is increasingly fragmented, email automation 🤖 enables companies to deliver the right message at the right time, precisely where customers expect them to be.

Source:
https://www.webfx.com/blog/marketing/marketing-automation-statistics/

https://www.statista.com/statistics/1269813/marketing-channels-automation/

In an era of digital transformation, customers 👥 expect brands to understand their needs and deliver personalized experi...
20/06/2025

In an era of digital transformation, customers 👥 expect brands to understand their needs and deliver personalized experiences in real time. Hyperpersonalization is becoming an indispensable part of companies' strategies 📑 for building lasting relationships with customers.

Banks 💵 are also facing the challenge of adapting to these expectations. Błażej Szczecki, vice president of Bank Pekao SA, acknowledges this challenge 💬: "With almost 7 million customers, we need to define valuable information tailored to each customer's individual needs in real time."

This approach requires advanced technology to analyze data 📊 and deliver personalized content at every stage of the customer journey.

Tools like those offered by Persooa support companies in implementing hyperpersonalization strategies, helping them better understand and meet customer 💁 expectations.

Source:
https://www.rp.pl/impact/art42332531-dzis-kluczowa-jest-hiperpersonalizacja
https://pragmago.pl/porada/hiperpersonalizacja-w-e-commerce-co-zmieni-dla-klienta-online/

Today's consumers do not think in terms of "online" or "offline." They expect a consistent shopping 🛍️ experience regard...
17/06/2025

Today's consumers do not think in terms of "online" or "offline." They expect a consistent shopping 🛍️ experience regardless of the channel chosen. An omnichannel strategy that integrates different sales and communication 💬 channels is the answer to this expectation.

According to the report "Omni-commerce: I Buy Conveniently 2024," from the Chamber of Electronic Commerce,

➡️ 84% of consumers admit to browsing products online before making a purchase in a brick-and-mortar store.

➡️ 73% of customers browse in-store first before making an online purchase.

Additionally, 42% noted the need for better integration of online and in-store inventory, and 53% prioritized price 💰 consistency between sales channels.

Adhering to these expectations requires proper management of pricing, promotions, and loyalty programs, as well as the integration of online and offline sales systems. Therefore, when implementing an omnichannel strategy, it makes sense to use tools 💻 that integrate different sales channels and provide a consistent shopping experience for customers.



Source:
https://admonkey.pl/e-commerce-a-sprzedaz-omnichannel-jak-sieci-beda-laczyc-zakupy-online-i-offline/

https://eizba.pl/wp-content/uploads/2024/07/Raport-e-Izby-Omni-commerce-Kupuje-wygodnie-2024.pdf

Last week Sylwia Berkowska and Małgorzata Brzuska from the Persooa team attended the Perspektywy Women in Tech Summit 20...
12/06/2025

Last week Sylwia Berkowska and Małgorzata Brzuska from the Persooa team attended the Perspektywy Women in Tech Summit 2025, one of the most important technology events in Europe, which was held at the EXPO XXI in Warsaw.

Now in its eighth year, the conference transformed the capital into a hub of innovation, inspiration, and the real impact of women in STEM and IT 💻 for two days.

With over 13,000 attendees 👥 from 66 countries, 500 speakers, and 105 technology companies, not to mention hundreds of hours of meetings, the event demonstrated the strength and influence of the women in technology community and its value to the industry.

This year's theme was 📢 "The Power of Collaboration," which builds new solutions and brings together different points of view, allowing women 👩 to collaborate in areas that change the world.

Congratulations 👏 to the winners of the Excellence in Engineering Awards — experts who push the boundaries of technology and inspire the next generation. Among the winners are Dorota Dorn-Okoń (GE Aerospace), Monika Grzesińska (Orange), and Justyna Pelc (Innspace).

We return from the event with renewed energy and belief in the power of community, as well as the conviction that technologies are built with and for people, taking into account diverse perspectives, histories, and values.

The Polish RCS market is growing at a dizzying pace. The average annual growth rate (CAGR) from 2025 to 2030 will be 126...
28/05/2025

The Polish RCS market is growing at a dizzying pace. The average annual growth rate (CAGR) from 2025 to 2030 will be 126%, reaching almost 468 million PLN by 2030. RCS (Rich Communication Services) is a modern form of communication that combines SMS 💬 and instant messaging functions. It allows you to send images, videos, dynamic CTA buttons, and interactive elements — all without installing additional applications.

With RCS, you can:
➡️ build brand recognition through personalized communications.
➡️ increase customer engagement with interactive messages;
➡️ optimize communication costs by eliminating the need for multiple channels.

At Persooa, we help companies realize the potential of RCS by offering comprehensive solutions, from technology integration to marketing strategies. Don't get left behind — discover new opportunities today!

Source: https://itwiz.pl/czeka-nas-dynamiczny-rozwoj-krajowego-rynku-rcs-jego-wartosc-siegnie-blisko-05-mld-zl/

Automating marketing activities is an important step to increasing efficiency 📊 in retail. With automation, companies ca...
20/05/2025

Automating marketing activities is an important step to increasing efficiency 📊 in retail. With automation, companies can respond faster to customer needs, personalize offers 💁, and optimize marketing campaigns, leading to higher sales and engagement.

That's how we helped CampSup, an online water sports accessories store. Implementing personalized recommendations and improving navigation significantly improved the shopping experience and increased user engagement, directly impacting sales. 💰

With Persooa, your business can leverage the full potential of automation 🤖 to improve the effectiveness of your marketing efforts and build stronger relationships with your customers.

Ready to make changes? 👀 Contact us to learn how our solutions can transform your marketing!

Did you know that more than 60% of online shoppers 🛍️ prefer sites designed for mobile devices? In addition, up to 84% o...
08/05/2025

Did you know that more than 60% of online shoppers 🛍️ prefer sites designed for mobile devices? In addition, up to 84% of users say they would be willing to install a mobile app 📱 if it gave them access to better deals and prices.

Mobile commerce is gaining momentum - by 2023, 60% of global 🌎 eCommerce sales will come from mobile devices, and by 2025, mCommerce sales are expected to reach $2.51 trillion! 💰

Mobile apps offer a higher 📈 conversion rate than traditional websites, meaning users are more likely to complete purchases. As a result, your business can not only increase sales 🔥, but also increase customer engagement.

With Persooa, you can realize the full potential of the mobile app by personalizing your communications with users 💁 and maximizing their engagement.

Want to improve the customer experience and increase sales? Find out 👉 how our solutions can help your brand grow! https://tiny.pl/2z2w2rf7

Source: CMSWire and Statista

The transformation of mobile marketing 📱 is gaining momentum, and RCS (Rich Communication Services) is becoming one of t...
29/04/2025

The transformation of mobile marketing 📱 is gaining momentum, and RCS (Rich Communication Services) is becoming one of the main tools for effective communication💬 with customers. How is it different from traditional SMS?

RCS is communication 2.0 - personalized,👤 interactive and multimedia-enhanced! Instead of simple text, you can send messages with images, action buttons, links and even forms to fill out.

The RCS market in Poland is expected to grow 📈 at a compound annual growth rate (CAGR) of 126% between 2025 and 2030, reaching a value of PLN 468 million by 2030. In addition, Mobilesquared's research highlights that the global RCS Business Messaging market 🌍 is experiencing the highest growth rate among all business communication channels.

RCS is the future of mobile communications, and with Persooa's expertise 📢 you can unlock its full potential in your marketing campaigns. https://tiny.pl/z2ctx7cp
Give your customers a better experience and increase the efficiency of your operations.

Source: https://ccnews.pl/2025/03/28/rynek-rcs-w-polsce-bedzie-rosl-w-tempie-126-do-20230-roku/

The fashion industry 👗 presents huge challenges for brands - how do you capture customer attention, build loyalty and dr...
24/04/2025

The fashion industry 👗 presents huge challenges for brands - how do you capture customer attention, build loyalty and drive sales 💰 in such a competitive environment? The answer is marketing automation 🤖 that makes it possible:

➡️ Personalize offers in real time, tailored to each customer's preferences.
➡️ Remarketing that effectively brings customers back and keeps them engaged.
➡️ Optimize marketing activities to achieve better results without unnecessary delays.

Coccodrillo, a leading apparel brand, used our marketing automation solutions to improve the personalization 💁 of its offers and increase customer engagement. As a result, the company successfully achieved its marketing goals by delivering personalized communications and engaging customers more effectively.

With automation, your campaigns can run more efficiently 📈 and you'll start seeing results in as little as 90 days!

Interested in learning more about how these solutions can help your brand? Contact us 📞 and see how you can realize your potential in the fashion industry!
https://www.persooa.com/en/fashion-industry

Do you want to accelerate the growth of your business?Persooa's Team Augmentation gives you access to a team of dedicate...
22/04/2025

Do you want to accelerate the growth of your business?

Persooa's Team Augmentation gives you access to a team of dedicated experts 🔎 who will fully exploit the potential of the Synerise platform by implementing modern marketing and automation 🤖 solutions.

What will you gain at every stage of the collaboration?
📊 Analysis and consulting - we will help you plan what exactly is needed in your organization.
💪 Dedicated team - specialists who join your team and fully commit to the project.
🔥 Rapid deployment - up and running in no time, fully integrated with your team.

Trust the experience of experts and let the team support your development. By working with Persooa, you will complete any project faster and more efficiently!

Want to learn more? Visit our website and see how we can help your business! 👉 https://www.persooa.com/en/wzmocnij-swoja-firme-z-team-augmentation-dla-synerise

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