OAN - Global Gaming Audiences

Strona główna
Polska
Warsaw
OAN - Global Gaming Audiences

We provide audience data for targeting programmatic campaigns. Our focus is the gaming area

16/01/2026

🎮 Heading to Pocket Gamer Connects London next week? So are we.

Our CEO, Rafal Szychowski, will be there to talk games, data, and reaching today's gaming audiences.

If you want to:
🎯 Reach real gamers with precision
🚀 Talk about building gaming audiences for campaigns
📈 Hear how gaming data boosts ad performance
… then you should definitely meet him.

📅 Book a quick chat with Rafal - write at [email protected] and let’s talk about building better game plans for your campaigns 🕹️

09/01/2026

The global games market is projected to reach $350 billion by 2030 💥

37% of global games revenue in 2025 is set to come from mobile in-app purchases; this segment of the industry is set to bring in $130 billion for the year 📊

As mobile monetization expands, so does the opportunity to connect with spend-ready gamers, especially through personalized targeting 🎯

➡️ Whether you're targeting power spenders, genre lovers, or casual mobile players, we’ve got the data to drive your campaigns with precision.

Drop us a message at [email protected] and let's talk about gaming advertising 🎮

23/12/2025

Game on for the holidays! 🎮 🎄

May your season be full of joy, fun, and high scores 💥 Excited for another level of success in 2026! ✨

Happy Holidays!

28/10/2025

💥 We had an incredible time at Poznań Game Arena and Game Industry Conference - packed with sharp minds, bold ideas, and of course… a whole lot of gaming passion 🎮

OAN came to PGA not just to watch, we came to play.
🕹️ We connected with agencies, developers, publishers, and platforms.
🧠 Shared insights on today's players' profiles and audience targeting in gaming.
📊 Showcased how to turn billions of global player profiles into audience segments marketers can easily target.

Huge thanks to everyone who dropped by for a chat, coffee, or brainstorm!

If we didn't have a chance to talk, feel free to write to us at: [email protected]. Let's talk about gaming and reaching gamers globally! 🎯

24/10/2025

🎮 Hello Poznań! We’ve just kicked off Day 1 of Poznań Game Arena, the biggest gaming event in Central and Eastern Europe, and the energy is great 💪

From console wars to indie dev showcases and esports action, this place is packed with passionate players and industry pros alike 🎮

But here’s what stands out to us: gamers are a powerful audience that’s ready to engage.

🧠 Gamers are active across platforms
🛒 They’re high-intent shoppers
📱 They multitask across mobile, console, and PC
💰 And they spend more than average consumers

At OAN, we help brands and agencies easily reach gamers 🎯 With over 600 privacy-safe gaming audience segments, we make it easy to reach the right players across the globe 🌎

🚀 Looking to level up your next programmatic campaign? Simply let's talk about gamers: 📩 [email protected]

22/10/2025

🛍️ Black Friday & Cyber Monday: The Game is On! 🎮

This season, 55% of US consumers plan to shop on Black Friday, and with online sales projected to hit $12B+ in a single day, brands can’t afford to miss out.

Want to reach deal hunters who are ready to buy? 🎯 With OAN - Global Gaming Audiences, you can. We offer audience segments dedicated to Black Friday and Cyber Monday (and custom ones, too), including:

🖥️ Gaming Consoles, PC Hardware & Accessory Deals
👟 Fashion, Clothing & Apparel Promotions
📱 Smartphones, Mobile Devices & Accessories
💄 Beauty & Korean Skincare Specials
🍳 Home Appliances & Kitchen Essentials
🎧 Headphones, Audio Devices & Wearables
🧸 Toys & Kids’ Gift Promotions
💪 Fitness, Wellness & Sports Gear
💍 Jewelry & Luxury Gift Buyers
✈️ Travel & Holiday Booking Discounts
🤝 Tech & Online Shopping Deals

Whether you're targeting early seasonal shoppers or last-minute clickers, we’ve got the privacy-safe, purchase-ready data to power your programmatic campaigns 🚀

✅ Want to win the biggest ecommerce days of the year? Let’s talk: [email protected]

20/10/2025

🎮 Which gaming audiences were most popular among advertisers in September?

Our best-selling gaming segments revealed three key trends:
✅ User Types rule - Hardcore Gamers, Hardcore Mobile Gamers, and even Occasional Mobile Gamers dominated. Marketers often target gamers based on their behavior.

🎯 Genres matter - Retro games and Shooters topped the genre list. Nostalgia and action are driving audience interest in September.

💻 Steam leads among platforms, pointing to strong demand for desktop and handheld gamers - highly engaged and valuable.

Want to reach players like these?
👉 We’ve got 600+ segments ready for your next campaign. Write to us: 📩 [email protected]

08/10/2025

🎯 AI + Audience Targeting = Gamechanger for Gaming Marketers 🎮

Marketers are turning to hashtag not just for automation, but for audience creation with surgical precision.

🚀 In our latest blog post, we explore:
➡️ How AI builds hyper-relevant, real-time gaming & regular segments
➡️ What this means for brands looking to really connect with players

✅ If you're a media strategist, brand manager, or anyone who needs to reach gamers with real impact, this one's for you.

👉 Dive into the blog: https://oan.pl/how-ai-is-transforming-audience-creation-in-2025-and-why-it-matters-for-gaming-marketers/

06/10/2025

👻 🎃 Running Halloween-themed campaigns? Want to target users already in the Halloween mindset?

At OAN - Global Gaming Audiences, we deliver privacy-safe audience segments, including seasonal ones tailored to boost your campaign reach and relevance during key moments like Halloween 🎯

Here are just a few of our Halloween-ready segments available now:
🛍️ Halloween > Shopping (Retail)
🧛 Halloween > Costumes, Masks & Accessories
🍬 Halloween > Candy, Chocolate & Treats Buyers
🕯️ Halloween > Home & Garden Decorations
🎬 Halloween > Horror & Scary Movies Fans

✅ Activate these audiences programmatically on The Trade Desk, and more platforms.

Need a specific audience, including gamers? Contact us at: [email protected] 📩

01/10/2025

When the Fallout series dropped in 2024, active players surged by 500% 💥 Suddenly, decades-old titles were trending, and selling 💸

Lesson for advertisers? Follow the content, and you’ll find the players.
Streaming and gaming are a crossover event. And if you're ignoring that fusion, it's time to respawn your strategy.

At OAN - Global Gaming Audiences, we help you reach fans of specific games, genres, consoles, even streamers. Our gaming taxonomy includes over 600 privacy-safe audience segments, so you can plug right into the titles and platforms that matter ✅

➡️ Want to reach Fallout fans? Or maybe the next wave of GTA die-hards? We’ve got the audience.

👉 Try our AI tool and create custom segments tailored to a specific games or events: https://ai.oan.pl/ 👈

23/09/2025

🔥 August’s Best-Selling Gaming Audiences Are In!

This month, it’s all about who gamers are and how they play. Our top-selling segments reflect strong interest in player profiles & behaviours:

⚡ Hardcore Gamers – the players who play many hours per week, always chasing high performance,
🌙 Evening Gamers – logging in when playtime (and ad attention) peaks,
📱 Hardcore Mobile Gamers – people who play a lot daily, high-income players,
👾 Gen Y Gamers – millennials balancing life, work, and late-night raids.

But it doesn’t stop there, titles & genres also shaped August’s winners:
🛡️ Guild Wars 2 – MMORPG fans still loyal and deeply engaged,
🕹️ Retro Games – the nostalgia wave is real, with Gen Z and Millennials leading the revival.

At OAN, we offer 600+ global gaming segments to help advertisers reach players when and where it matters most.

👉 Want to explore how to activate these audiences in your next campaign? Let’s talk: [email protected]

19/09/2025

Thank you, 2025! 💜

Two intensive days full of inspiring conversations, new ideas, and great meetings are behind us. It was a pleasure to connect with so many partners, marketers, and digital leaders.

One takeaway is clear: audience data is at the heart of modern marketing. And within that, gamers stand out, a huge, diverse, and highly engaged group that no brand can afford to ignore 🎮

At OAN, we’re proud to help advertisers reach these audiences with precision, and to provide data that drives real impact, both in gaming and beyond 🌎

To everyone we met: thank you for the time, ideas, and energy💪

And if we didn’t have the chance to talk in Cologne, contact us at: [email protected]. We're always open to continuing or starting the conversation. Let's connect!

Adres

Dobra 40
Warsaw
00-344

Strona Internetowa

http://www.oan.pl/

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Łączymy kompetencje brokera reklamowego z mocą technologii Big Data, by jeszcze skuteczniej docierać do klientów w sieci.

Jako spółka należąca do grupy Cloud Technologies mamy dostęp do najnowszych osiągnięć z zakresu analizy danych. W planowaniu wielokanałowych kampanii wykorzystujemy największą w Europie platformę, analizującą ponad 27 mld anonimowych profili internautów. Po więcej informacji zapraszamy tu: www.oan.pl.