OAN - Global Gaming Audiences

Strona główna
Polska
Warsaw
OAN - Global Gaming Audiences

We provide audience data for targeting programmatic campaigns. Our focus is the gaming area

25/08/2026

🎮 OAN is heading to DMEXCO!

Our team will be in Cologne on September 23–24 to meet partners, clients, and new people from across the advertising, data, and gaming ecosystem.

There’s a lot happening in our industry right now, from the growing role of gaming in media plans to new ways of building and activating audience data across markets.

At DMEXCO, we’re looking forward to talking about:
🎯 reaching Gen Z and gaming audiences more precisely
📊 audience data and programmatic activation
🤝 new data partnerships and international cooperation
🤖 custom audience building with AI

And, of course, we’re also there for the conversations that don’t fit neatly into an agenda, the ones that often lead to the best ideas.

If you’re attending DMEXCO too, let’s meet in Cologne.

📩 Write us a message at [email protected] and book a meeting with us.

See you at DMEXCO! 👋

17/07/2026

🎮 What were advertisers targeting in June?

Our latest gaming audience best sellers highlight the interests, platforms, and trends shaping advertisers' strategies. What do these top-performing segments have in common? 🤔

From Hardcore Mobile Gamers and Cloud Gaming enthusiasts to fans eagerly awaiting Subnautica 2, marketers are reaching audiences driven by passion and emerging gaming trends.

Add Driving & Racing players and gamers interested in Speakers, and you get a mix of entertainment, technology, and purchase intent. 🚀

Whether you're promoting gaming products, consumer electronics, automotive brands, entertainment, or lifestyle offers, gaming audiences help you reach consumers based on what they play, use, and care about.

📩 Want to activate gaming audiences in your next campaign? Let's talk: [email protected]

16/07/2026

Gaming has become one of the world's largest entertainment industries, and gamers are everywhere 🎮 🏠

More than 8 in 10 US households played on at least one video game device in the past 12 months. It shows how popular gaming is and why it's so important for marketers and media planner to reach gamers - they're highly engaged group with higher spending power than non-players.

With OAN's gaming taxonomy, advertisers can reach hundreds of gaming audience segments based on:

🎮 Favorite game titles
🕹️ Game genres
📱 Devices & platforms
💡 Gaming interests and lifestyles

Start targeting your audiences among gamers - contact us at: [email protected]

16/06/2026

🎮 What were advertisers targeting in May?

Our gaming audience best sellers reveal where marketers are placing their bets when reaching gamers. What do these May audiences have in common? 🤔

They combine passion, engagement, and strong purchase intent, exactly what advertisers look for when planning high-performing campaigns 📊

Whether you're promoting gaming products, automotive brands, entertainment, tech, retail, or lifestyle offers, gaming audiences provide precise ways to reach consumers based on their interests and behaviors.

With 600+ gaming segments available globally, we help brands connect with players across platforms, genres, devices, and gaming communities.

📩 Want to activate gaming audiences in your next campaign? Let's talk: [email protected]

02/06/2026

🎮 70% of UK adults engage with gaming in some form.

Mobile. Console. PC. Gaming is one of the biggest attention arenas in digital media.

💡 For advertisers, that means one thing: if gamers are not in your media plan, your campaign may be missing a huge part of today’s online population.
But “gamers” are not one group.

They are mobile players, console fans, PC enthusiasts, esports viewers, streamers, spenders, casual players, and niche communities with very different behaviours.

With our Gaming Audiences, you can reach specific gaming profiles across programmatic campaigns, using high-quality, privacy-safe audience data and a gaming taxonomy built for real targeting precision 🎯

📩 Let’s talk about reaching the right players: [email protected]

20/05/2026

💡 April’s best-selling gaming audiences are here, and they tell a pretty clear story 🎮

Mobile is still running the match, deal-seeking players are in play, and genre-based targeting is getting very interesting: MOBA, Open World, and Sport audiences all made the list ✅

This month’s top segments include:
➡️ Mobile gamers
➡️ Game Deal Seekers
➡️ MOBA fans
➡️ Hardcore Mobile Gamers
➡️ Xbox Series S
➡️ Guild Wars 2: Path of Fire
➡️ Open World
➡️ Sport game fans

For advertisers, this is a useful snapshot of where gaming attention is going right now: across devices, genres, platforms and player motivations 💡

With OAN, you can activate gaming audiences across global programmatic platforms using privacy-safe, high-quality data and a taxonomy built for reaching real players, from casual mobile users to very specific game title fans 🎮

➡️ Want to target gamers in your next campaign?
📩 Contact us: [email protected]

18/05/2026

🎮 We're at Digital Dragons Conference 2026 in Kraków! 📣

Rafal Szychowski, our CEO, is there to talk about what we know best: gaming audiences that media teams can activate in programmatic campaigns.

For media planners, buyers, programmatic advertisers, and digital directors, gaming is a serious targeting opportunity, with players who differ by platform, device, genre, title, engagement level, and purchase behaviour.

If you want to reach gamers, from mobile players to console fans, esports followers, streamers or niche genre audiences, write us a message at [email protected] , and let’s meet during Digital Dragons 🤝

29/04/2026

The UK games market reached £8.7 billion in 2025, with growth driven by digital software sales, stronger mobile monetisation, and the launch of the Nintendo Switch 2 🔥💪

Software alone grew 7% to £6.03 billion, while hardware sales climbed to £2.17 billion 📈

Players are spending more, engaging across platforms, and interacting with gaming culture in multiple ways. To reach them effectively, brands need precise, high-quality audience data.

➡️ Let's connect and talk about reaching gaming audiences: [email protected]

02/04/2026

Happy Easter, guys! 🐇

🐣 Wishing you a joyful Easter filled with positive energy, fresh inspiration, and well-deserved downtime - whether that means recharging or leveling up 🔼

May this season bring new opportunities, great ideas, and plenty of wins, both in work and beyond🎮

Happy Easter from all of us at OAN! 🌿

24/03/2026

💵 The value of the indie games market in 2026 is projected to exceed $5.5 billion, with a CAGR of nearly 15% through 2031 📈

Many gamers choose indie games to take a break from AAA titles. This market is big and will still be growing. How can marketers reach indie gamers, who are mostly from the APAC region and use mobile as their main device?

At OAN, we help marketers connect with gamers using high-quality, privacy-safe audience data.
To reach out to indie players, we provide segments such as:
➡️ Genre → Indie
➡️ Cross-platform players (PC, Mobile, Console)

Just select our segment on major DSPs or contact us at [email protected] 📬

Adres

Dobra 40
Warsaw
00-344

Strona Internetowa

http://www.oan.pl/

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