Awesome PR girls, Poland

Strona główna
Polska
Warsaw
Awesome PR girls, Poland

PR & influencer marketing agency in Poland. We help international companies by leveraging our deep knowledge of the Polish media landscape. Try us.

We deliver powerful campaigns for industries such as food, beauty, fashion, and lifestyle sectors. Awesome PR Girls is a PR & influencer marketing agency in Poland. As a seasoned team, we specialize in executing PR&marketing campaigns for international companies and services, leveraging our deep knowledge of the Polish media landscape. We know what works, and we deliver powerful campaigns for indu

stries such as food, beauty, fashion, and a diverse range of lifestyle sectors. Working with us will give you an international perspective combined with a local Polish touch, ensuring your brand's presence in Poland is not just seen, but truly felt and remembered.

12/08/2026

The biggest beauty trend in Poland may not be beauty at all...

We're seeing growing overlap between beauty, wellness, and health in Polish consumer behavior. The lines between these categories are becoming increasingly blurred as consumers look beyond cosmetics toward supplements, self-care routines, wellness products, and beauty-from-within solutions.

According to NIQ data, 44% of consumers globally plan to reach for vitamins and supplements more frequently over the next 12 months. Similar conversations are emerging in Poland as consumers think less about how they look and more about how they feel.

This creates opportunities that go far beyond traditional beauty communication. The strongest brand stories increasingly connect appearance, wellbeing, and everyday quality of life rather than focusing solely on cosmetic benefits.

For international brands, this shift means rethinking how you position products and which experts you work with for credibility. Polish consumers want to understand the holistic benefits, not just the surface-level results.

Planning Q3 wellness-beauty campaigns? We can help you navigate this evolving category and connect with the right voices to build credibility in Poland.

10/08/2026

Polish consumers don't want more beauty products.
They want better ones.

After years of 10-step routines and endless product launches, Polish consumers are moving toward something much simpler. Industry experts point to growing demand for multifunctional products, simplified routines, and solutions backed by science rather than marketing hype.

We've seen this shift reflected in PR campaigns constantly. Polish consumers increasingly ask "why do I need this" rather than "what's new"? They're tired of complexity and beauty overconsumption.
For international beauty brands entering Poland, launching another product is no longer enough. You need a clear reason why it deserves space in someone's routine. Polish consumers want fewer products with more functionality and better results.

This expectation affects everything from product positioning to media messaging. The brands succeeding here are the ones that can clearly articulate value and necessity, not just novelty.

Planning Q3 beauty campaigns in Poland? We can help you position products in ways that resonate with consumers who are increasingly selective about what they add to their routines.

07/08/2026

Sustainability in Polish beauty is moving from marketing trend to business requirement.

Industry analysts point to growing importance of recyclable packaging, reusable packaging systems, biodegradable raw materials, reducing energy and water consumption, and phasing out microplastics. New Extended Producer Responsibility regulations approaching across Europe mean sustainability is shifting from communications teams to business strategy teams.

We're also seeing Polish journalists ask more detailed questions about ingredients, packaging and environmental impact than they did even two years ago. Consumers are following the same pattern, demanding more transparency about actual practices rather than general sustainability claims.

The brands gaining credibility today aren't necessarily the ones making the biggest sustainability promises. They're the ones able to explain clearly what they're actually doing and why it matters for Polish consumers specifically.

This shift affects how you need to prepare for media interviews, influencer partnerships, and consumer education in Poland. Vague sustainability messaging won't cut it anymore.

Need help preparing sustainability communication for Polish media?

We can guide you through the specific questions journalists are asking and help you develop clear, credible responses.

05/08/2026

What is the hidden cost of micro-influencer campaigns in Poland?
One of the biggest misconceptions in influencer marketing is that working with smaller creators automatically means lower costs.

On paper, a campaign with 40 micro-creators looks like an efficient way to maximise reach. In reality, these are often the most demanding projects we manage. Every single creator needs to be selected, briefed, monitored, and reported on. When you scale from five names to fifty, the workload doesn't just grow - it transforms.

Before recommending micro-creators, we always ask: what is their specific role? If we are launching a curly hair range, we prioritise creators who genuinely educate their community over those who just increase the headcount. If it’s a local retail opening, a trusted city-specific creator delivers far more value than a national profile.

Micro-influencers are incredibly effective when chosen for the right strategic reason, not just to fill a spreadsheet. Managing these campaigns is a specialist service where the real value lies in coordination and consistent results.

03/08/2026

Why many press releases fail in the Polish market? Most press releases don’t fail because of bad writing. They fail because they give Polish journalists no reason to care.

Earning media coverage in Poland has become significantly more demanding. As the latest Reuters Institute report highlights, continued newsroom consolidation across Poland’s largest media groups means journalists have less time than ever.

For international brands, this changes everything. A well-written global release - even if translated perfectly - is rarely enough. Journalists need to know why a story matters to their Polish readers right now.

That’s why we don't start with translation. We start with strategy:
• Is there a genuine Polish angle?
• Can we support it with local market data?
• How can we adapt this for business, trade, and consumer press separately?

The media landscape in Poland hasn’t become less accessible; it has simply become less forgiving of communication that isn’t genuinely relevant.

30/07/2026

The most powerful PR metric isn't found in a spreadsheet

Sometimes, the real success of a communication strategy is captured in one simple question from a child.

When we organized the recent press event at Majaland Warsaw, our goal was deliberate: we didn't want journalists to just write about the park; we wanted them to experience it together with their families. In a world of polished press releases, we believe that the most credible stories are those that happen in real life.

One of the resulting publications in a top-tier title perfectly captured why this approach works. The journalist described the entire visit, but it was the final sentence of her story that truly mattered. On the way home, her children asked: "when can we come back?"

As PR professionals, we spend a lot of time analyzing reach, media value, and impressions. And while those numbers are essential for reporting, moments like this remind us what we are actually trying to achieve for our clients. We aren't just looking for attention; we are building a genuine experience that people want to repeat.

This is why we always encourage international brands entering Poland to let their products or services speak for themselves. The strongest narratives aren't manufactured in an office - they are created when someone has a story that is genuinely worth telling.

I’ve shared the full article in the comments below. It’s a beautiful example of how experiential PR can translate a brand’s value into a narrative that resonates far beyond a standard advertisement.

Link: https://g.pl/news/7,187455,32903778,zabralam-tam-dzieci-pozniej-uslyszalam-jedno-zdanie-dla-rodzica.html

30/07/2026

Over the past year, several major Polish media groups have significantly reduced their editorial teams. According to the Reuters Institute, layoffs have affected over 100 employees at Agora and around 120 roles at Ringier Axel Springer Polska.

While this might seem like an industry-only story, it directly impacts every international brand planning PR in Poland.

Smaller teams don’t mean journalists are less interested in news. It means they are overwhelmed. Each journalist now covers more topics and has less time for research. We see this daily: editorial teams are much more selective. They expect local relevance to be obvious from the first email and rarely have the capacity to adapt a global announcement for the Polish market themselves.

For brands entering Poland, a translated global press release is no longer enough. To get noticed, you need to provide a clear Polish angle - whether that’s local data, pricing, or a spokesperson who understands this specific market. In this environment, strategic relevance has become more valuable than simple reach.

How have you seen newsroom changes affect media relations in your market?

22/07/2026

We recently came across a comparison that perfectly captures the shift in corporate communication. It’s a small change in wording, but it represents a massive change in mindset.

Instead of using a broad label like "eco delivery", which creates a lot of assumptions but offers little proof, the trend is moving towards radical transparency: "on the last stage of delivery, an increasing share of our vehicles are powered by electricity or biofuels".

Both messages refer to the same initiative. But while the first one invites skepticism and legal risk, the second one builds understanding and trust.

As communicators, we are entering a new era where credibility won't come from making stronger claims, but from providing better explanations. For international brands entering the Polish market, this precision is no longer optional - it’s a prerequisite for building a lasting reputation. Perhaps the biggest trend in corporate communications right now isn't AI; it’s simply being precise.

20/07/2026

Consumers say they care about sustainability. But what do they actually understand?

One of the most interesting findings from recent Polish research is how consumers perceive "green" brands. People often use words like "eco," "natural," and "healthy" interchangeably, relying more on intuition than definitions.

According to Ipsos, something as simple as adding green colours or nature-inspired symbols to a plastic package made 68% of respondents evaluate it positively - even though they previously stated that plastic is harmful.

This explains why sustainability communication in Poland has become such a challenge. Consumers rely on intuition, but regulators rely on evidence. As a brand, you now have to speak both languages fluently.

Success today isn't about using "greener" words. It’s about translating complex environmental data into something the Polish consumer understands - without oversimplifying it to the point of risk.

This is where the real communication battle will be won for international brands in the coming years.

17/07/2026

Sometimes the biggest communication risk isn't saying something false. It’s saying something technically true... but in a misleading way. This is exactly how many greenwashing cases start, and it’s a trap we often see brands fall into when they are eager to share their progress.

Imagine a company that electrifies a small part of its delivery fleet. Naturally, marketing wants to celebrate this by calling the entire service "eco delivery." While the fact itself is true - they do have electric vans - the impression created for the consumer is that the entire process is green.

This is precisely what regulators across Europe are now scrutinising. They aren't just looking at whether a statement is factually correct, but whether a consumer could reasonably misunderstand it.

For PR teams, this is an important reminder of our role as guides. Good storytelling should simplify complexity, but it should never simplify facts to the point of distortion. The brands that will build the strongest reputations in Poland over the next few years won't necessarily be those that talk the most about sustainability, but those that talk about it with the most precision.

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