Strategy analysis, brand image analysis, copy-testing, the early stage of the creative process, and commercial, package, product testing with the use of high technology and scientifically proven background.
LABio consists of people who consider testing different and going beyond declarations as the future of market research. We adapt cutting-edge scientific knowledge into advertising environment. We create reliable instruments to explore the consumers' unconscious mind – so we can better understand and predict their purchase drivers and motivators. We deliver to our Clients precise and univocal arguments to support their most difficult decisions – most of this information has been inaccessible until now. We show our Clients new advertising solutions brought about by innovative technologies. We are the first company in Europe to offer the neuro-analysis of brain waves activity of consumers watching TV commercials. We describe consumers' emotions, attention and arousal in each millisecond of the ad. We integrate our methods with traditional TV pre-tests providing our Clients a unique opportunity – to track down how their consumers' neurophysiological reactions transform into a brand image and sales enhancement.
