Sztengreber

11/06/2018

Chwalę się z opóźnieniem!

KTR: Złoto
Kategoria: PR
Kampania: Godzina Jazdy na Wózku
Twórcy: 2012 agency Papaya Films

Wszystko o kampanii w komentarzu :)

05/06/2018

Z cyklu: "dobry przykład" lub " "

Przedwojenna reklama prasowa pudru Antiba, którą chce się czytać!

17/05/2018

"SOME PEOPLE HEARD the word “laurel” in a short audio clip that became internet-famous this week, while others heard the not-word “yanny.” This proves that we will all die alone."

When everyone’s brain makes a little world out of sensory input, and everyone’s world is just a little bit different, can you really know anyone?

09/05/2018

Jak to mówią influencerzy 😉

04/05/2018

"The data is clear. Great customer experiences are a tangible business advantage, resulting in up to a 16 percent price premium on products and services, increased loyalty, willingness to try new products and openness with personal data, according to PwC’s latest Consumer Intelligence Series survey. Moreover, 65 percent of consumers say that a positive experience is more influential than advertising or marketing.(...)In the experience economy, you’d have to be crazy to take advice from a Mad Man."

According to PwC’s survey, brand interactions are more influential than advertising.

02/05/2018

"It doesn't get more 2018 than this: In mid-April, a Trump-supporting Instagram influencer named Bermuda hacked the account of fellow influencer Lil Miquela, who has over a million followers. Wait, no, there’s more: Bermuda refused to return the account unless Miquela promised to “tell the world the truth”—the truth being that Miquela is not a human being. And in case you haven’t caught on yet, neither is Bermuda. Both are CGI creations."

Lil Miquela may be fascinating in her own right, but the rise of digital humans in social media and elsewhere is just getting started.

26/04/2018

Bardzo fajnie! Kampania Godzina Jazdy Na Wózku, której komunikacją się zajmowałam jest nominowana w kategorii PR w konkursie KTR. Gratulacje dla wszystkich zaangażowanych!🎰

24/04/2018

“Most brands can’t stomach making the self-aware creative you need to win on Reddit. You’ve got to build completely custom content and target very specific audiences if you want to win on Snoo’s network, (...) But if more brands come to Reddit, the community may question the authenticity behind the “front page of the internet.” A flood of branded pages in a community-driven social network sounds a lot like the story of Facebook, and while that’s proven financially lucrative, content management and company focus haven’t been easy."

Reddit's ad business is getting more serious, as it hires a new COO and plans more ad formats on mobile and desktop.

01/03/2018

TG:

“I have not seen any quantitative or qualitative data that show whisky-drinking women will respond positively to this type of branding,” spirits expert and author Heather Greene said in an email, adding: “Women don’t want to be separated into this kind of silo. The trick is include them in on the conversation — and quite frankly this does the opposite.”

Greene noted that, based on her “thousands of tastings and working in the industry, this is a risky route. I wouldn’t advise brands to take this tactic to recruit women right now.”

Diageo's will introduce 250,000 bottles with "Jane Walker" on the label in March. It's a particularly risky strategy.

23/02/2018

"Shares of the Snapchat parent company sank 6.1 percent on Thursday, wiping out $1.3 billion in market value, on the heels of a tweet on Wednesday from Kylie Jenner, who said she doesn’t open the app anymore. (...) Jenner’s tweet was followed late Thursday by one from Maybelline New York, asking its followers if it should stay on the Snapchat platform. The beauty-product brand owned by Paris-based L’Oreal SA said its “Snapchat views have dropped dramatically,” but it still wanted to connect with its followers."

Snap Inc.’s flagship platform has lost some luster, at least according to one social-media influencer in the Kardashian-Jenner clan.

21/02/2018

December saw the world’s very first purpose-built esports arena open, after just eight months of construction, in Chingqing, western China.

(...)

The number of people watching esports online is higher than the number watching the NBA.

(...)

Newzoo, a market analyst company, has stated that by next year, more than 420 million people will be watching competitive video gaming regularly—with around 46 million people watching last year’s Intel Extreme Masters in Katowice, Poland, it’s not a stretch to imagine.

Zhongxian stadium lies along the banks of the Yangtze River, seats 7,000 people, and possesses curtain glass walls that feature LED screens.