Loyalty Point

Loyalty Point Loyalty Advisory & Delivery In One Place

There’s no such thing as the “best” loyalty program type. There’s only a well-matched one. In our latest article, we ou...
23/06/2026

There’s no such thing as the “best” loyalty program type. There’s only a well-matched one.

In our latest article, we outlined the different types of loyalty programs. What will you find in this content?
✅ 10+ types of loyalty programs (points, cashback, tiers, subscriptions, gamification, coalition, hybrid & more)
✅ when each model actually works
✅ real examples from brands like Amazon, Nike, Starbucks
✅ pros, cons, and strategic use cases

One key takeaway?
High-performing retail brands don’t rely on one model.
They combine mechanics, use data, and evolve toward hybrid, flexible systems.

If you’re designing (or rethinking) your loyalty strategy, this is a solid starting point 👇

https://www.loyaltypoint.io/resources-post/types-of-loyalty-programs-complete-guide-with-examples

We keep talking about as a long-term asset. But are we really building it that way? Our latest industry insights show ...
17/06/2026

We keep talking about as a long-term asset. But are we really building it that way?

Our latest industry insights show that discounts remain one of the most widely used loyalty mechanisms. Brands want to focus on retention but still rely heavily on discounts.

And that creates a gap that’s hard to ignore.

Because loyalty isn’t lost at the moment of purchase – it’s lost in between.

Swipe through for a few practical shifts that make the difference.

Last Friday we swapped our desks for a bit of time together outside of work 🤠 Good chats, some laughs, a break from scr...
15/06/2026

Last Friday we swapped our desks for a bit of time together outside of work 🤠

Good chats, some laughs, a break from screens. We're back with fresh energy – and probably know each other a little better than a week ago.

Thanks to the whole team for making it a great day!

Is your organisation ready to effectively launch and run a ? Before you launch or scale a loyalty program, it's importa...
11/06/2026

Is your organisation ready to effectively launch and run a ?

Before you launch or scale a loyalty program, it's important to know if your team, processes, and data capabilities are ready for the challenge.

That’s exactly where our Organisation Readiness Assessment helps.

We support you with:
✅ A review of your current structures, processes, and required resources
✅ Evaluation of analytical maturity and data capabilities
✅ Executive workshops to test scenarios, map roles, and prepare cross-team collaboration


After all, you will get a readiness report with a clear roadmap to prepare your teams and processes, plus workshops with industry best practices showing how to avoid the most common implementation roadblocks.

💡 The result? Your organization is ready to launch (or scale) a loyalty program with confidence and impact.



Book a free consultation on our website to check your readiness 📅 https://www.loyaltypoint.io/services/loyalty-program-consulting -rediness-assesment

One in five EU consumers has bought furniture or home accessories online in just the last three months — a key reason wh...
09/06/2026

One in five EU consumers has bought furniture or home accessories online in just the last three months — a key reason why brick‑and‑mortar retail margins are under such strain, especially given that 77% shopped online last year.

Frequent promotions don’t build loyalty – they teach customers to wait. Shelf prices stop feeling real and start feeling temporary. Buying now rarely makes sense when a better deal is expected soon.

At the same time, the customer journey has split. Shoppers visit stores to see products and get advice, but the final transaction increasingly happens online. Stores carry the cost of staff, space and service, while the margin disappears elsewhere.

In a market with transparent prices and global competition, promotions alone won’t protect margins. The real question is how to stop your stores from becoming showrooms for someone else’s checkout. That’s where loyalty must change roles – from a discount engine to a behaviour engine.

Want to see how loyalty can replace margin‑draining promotions?

👉 Book a call with our expert. We’ll map out the right loyalty path for your brand – focused on repeat behavior, not deeper discounts.
https://loyaltypoint.pipedrive.com/scheduler/exb7yofM/meeting

Do loyalty rewards really increase basket size? Most teams assume they do. Bigger reward → bigger spend. But the data te...
02/06/2026

Do loyalty rewards really increase basket size? Most teams assume they do. Bigger reward → bigger spend. But the data tells a different story.

Based on our analysis of some retail loyalty programs, using methods like difference-in-difference and matched cohorts, we found:

👉 Rewards do not increase spend per visit
👉 Customers who redeem rewards don’t grow basket value faster than others
👉 But they churn ~5 p.p. less often than comparable customers
👉 After just 4 months, their CLV is ~30% higher – and the gap keeps growing

So where does the value actually come from? Not from bigger baskets. But from longer customer lifetime. We uncover that smaller basket × more months = more revenue than bigger basket × faster churn.

How should you look at it?

✅ Measure retention impact, not just basket uplift
If you only look at spend per visit, rewards may seem ineffective

✅ Evaluate rewards through CLV, not short-term revenue
The real return builds over time

✅ Treat rewards as a retention mechanic – not a sales boost
They work by extending the relationship, not increasing the ticket. And that’s why their biggest value often goes unnoticed.


At Loyalty Point, we help teams uncover where loyalty programs actually create value – and how to measure it properly.



Congratulations to IKEA on winning at EMMA Awards 2026! We’re proud to see “Day of Sleep” campaign recognized at the Cha...
29/05/2026

Congratulations to IKEA on winning at EMMA Awards 2026!

We’re proud to see “Day of Sleep” campaign recognized at the Channel Excellence Award | Digital Media Effectiveness category. It is a strong testament to IKEA’s ability to turn deep consumer insight into campaigns that truly perform across digital channels.

It’s inspiring to see how a clear vision, bold idea and consistent ex*****on can translate into measurable success.

We’re grateful to have been able to support this journey together with VML

What % of your customer loyalty base has made more than one purchase? “We have 4 million loyalty program members.” Sound...
28/05/2026

What % of your customer loyalty base has made more than one purchase?

“We have 4 million loyalty program members.” Sounds impressive. In practice, that number often doesn’t describe the real scale of the program.

Based on our analysis of nearly 8 million accounts across large retail loyalty programs in the CEE region, our analytics team identified several recurring patterns.

👉 19% to 43% of members have 0–1 transactions
👉 Up to one third of the base never became truly active
👉 Most members who will ever make a first purchase do so within the first 30 daysafter sign‑up.

How can we address these challenges?

✅ Separate “never active” from churn
No transactions ≠ lost customer. In most cases, this is failed activation — not dormant loyalty waiting to be re‑engaged.

✅ Shift the focus to the first 30 days
If onboarding doesn’t lead to a transaction in this window, the probability of activation drops sharply — and that should be explicitly measured.

✅ Calculate CAC per active member, not per registration
With 30–40% of accounts never activating, the real cost of acquiring a usable loyalty member is very different than it appears.

What percentage of your program’s user base has made more than one purchase? The answer to this question changes your perspective – on the program’s actual reach, customer acquisition costs, and where the real growth potential lies.

➡️ At Loyalty Point, we help teams uncover the real potential of their loyalty databases and turn data into clear decisions: what to measure, where value is leaking, and how to actually work with the base.

Book a free consultation here https://www.loyaltypoint.io/contact-us

26/05/2026

Struggling with member data quality or unsure how to acquire it efficiently? We help organizations turn data challenges into opportunities.

With our Data Acquisition Strategy Approach, you can:
✅ Analyze your current data sources and processes.
✅ Benchmark data quality and completeness against industry best practices.
✅ Develop a workshop-driven action plan to improve acquisition and quality.

Stop guessing — start knowing, improving, and leveraging your data to its full potential.

Check Your Data Acquisition Strategy Consulting Package

https://www.loyaltypoint.io/services/loyalty-program-consulting -acquisition-strategy

Great news from the LOYALTY HEROES Awards 👏 Huge congratulations to IKEA, awarded in The Best Personalization in Loyalt...
21/05/2026

Great news from the LOYALTY HEROES Awards 👏

Huge congratulations to IKEA, awarded in The Best Personalization in Loyalty category. An example of how smart personalization directly translates into stronger customer loyalty.

Big congratulations also go to Vision Express, recognized in the Best Long‑Term Loyalty category. A well‑deserved award for consistency, trust and a long‑term approach to building meaningful customer relationships.

From our side, it’s great to work with brands that approach loyalty strategically and think beyond short‑term wins. Congratulations to both teams — and here’s to stronger projects and continued cooperation ahead.

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