25/07/2024
🏃 Who will win the race for the best marketing campaign before the Olympics? 🏃
Subko is a Polish-French agency, so Paris is close to our hearts. In anticipation of the upcoming Olympic Games, we closely follow the related advertising campaigns and have selected three that caught our attention the most. 👇
🥇 OMEGA – Born to Be a Legend
OMEGA’s captivating spot reimagines Paris as an athletic playground, showcasing athletes like Léon Marchand, Erriyon Knighton, and Shericka Jackson performing against iconic Parisian landmarks. This inspiring campaign celebrates athletic excellence, dreams, and determination, making it a must-watch.
🥈 Air Canada – Ticket to Dream
Air Canada's latest campaign, "Ticket to Dream," depicts the parallel stories of a young couple moving to Canada for a better life and an athlete pursuing Olympic glory. It emphasizes their mutual determination and the airline's support in realizing dreams.
🥉 Nike – Winning Isn’t for Everyone
Nike’s campaign emphasizes the fierce determination required to become the best. It features Olympians like LeBron James and Sha’Carri Richardson, showcasing their intense drive to win. Narrated by Willem Dafoe, the campaign highlights these athletes' inner thoughts and relentless dedication, celebrating their willingness to do whatever it takes to succeed.
We provide links to all three ads in the comments below. 🎥 Be sure to check them out! 👇👇
Which one is your favorite? Or have you seen another memorable Olympics-related campaign? Feel free to share it below. 👀